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중국의 가정용품 및 원예용품 시장

Home and Garden in China

리서치사 Euromonitor International
발행일 2020년 04월 상품 코드 278288
페이지 정보 영문 43 Pages
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US $ 2,100 ₩ 2,538,000 PDF by E-mail (Single user license)


중국의 가정용품 및 원예용품 시장 Home and Garden in China
발행일 : 2020년 04월 페이지 정보 : 영문 43 Pages

중국의 가정용품 및 원예용품 시장에 대해 종합적으로 조사분석했으며, 최신 소매 판매 데이터, 주요 기업 개요, 주요 브랜드 검증, 시장에 영향을 미치는 전략적 분석, 시장 예측 등을 정리하여 전해드립니다.

1. 중국의 가정용품 및 원예용품 시장 : 산업 개요

  • 개요
  • 주요 동향과 발전
  • 시장 데이터
  • 정보 출처

2. 중국의 가정용품 및 원예용품 시장 : 기업 개요

  • Lock & Lock Co Ltd
  • Luolai Home Textile Co Ltd
  • Shenzhen Fuanna Bedding & Furnishing Co., Ltd.

3. 카테고리 분석

  • 원예용품
  • 가구
  • 리폼용품
  • 가정용품
KSA 16.06.23

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

The Chinese home and garden market continued to grow in 2019, but saw its rate of expansion slowed by the negative impact of a sluggish property market and new furnished housing policies. These factors had a particularly marked effect on the home improvement category, which experienced a notable reversal in its fortunes during the year. Nonetheless, continued growth resulted from Chinese consumers' ongoing tendency to replace existing items more often, which is going hand-in-hand with an upmarke...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Growth hit by sluggish property market and policy developments

Trend towards one-stop shop convenience and cross-category development

High level of fragmentation, but steady process of consolidation continues

Store-based specialists remain dominant but forced to respond to rapid rise of e-commerce

Upmarket trend to support further value growth

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Health and wellness trend bolsters interest in gardening

Indoor plants compatible with modern urban demand

Smart gardening beginning to emerge

COMPETITIVE LANDSCAPE

A very fragmented category

Zhejiang Hongyue Horticultural Corp extends lead

WFM targets demand for convenience with new pot

CATEGORY DATA

  • Table 9 Sales of Gardening by Category: Value 2014-2019
  • Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 11 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 13 Distribution of Gardening by Format: % Value 2014-2019
  • Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Upmarket trend supports growth in indoor furniture

Lighting at the forefront of the development of the smart home

Cross-category development targets demand for convenience

COMPETITIVE LANDSCAPE

IKEA continues to innovate to reinforce leading position

MUJI targets one-stop demand

Indoor furniture manufacturers adapting to furnished housing policies

CATEGORY DATA

  • Table 16 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Government moves to prevent speculation hit home improvement sales

"Green" products gaining in prominence

"One-stop" options grow in popularity

COMPETITIVE LANDSCAPE

Domestic brands benefit from competitive pricing in home paint

Export-orientated tools player turns attention to domestic market

High level of fragmentation in floor covering

CATEGORY DATA

  • Table 24 Sales of Home Improvement by Category: Value 2014-2019
  • Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Stable demand for traditional products, and consumer upgrading

Targeting key demand trends leading to segmentation of the offer

Functionality and aesthetics proving increasingly influential in innovation

COMPETITIVE LANDSCAPE

High level of fragmentation, with large number of small regional players active in the category

Companies moving into homewares from other areas

Local players putting growing competitive pressure on foreign rivals

CATEGORY DATA

  • Table 31 Sales of Homewares by Category: Value 2014-2019
  • Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 33 Sales of Homewares by Material: % Value 2014-2019
  • Table 34 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 36 Distribution of Homewares by Format: % Value 2014-2019
  • Table 37 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
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