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대만의 미용 및 퍼스널케어 용품 시장

Beauty and Personal Care in Taiwan

리서치사 Euromonitor International
발행일 2020년 07월 상품 코드 280241
페이지 정보 영문 138 Pages
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US $ 2,650 ₩ 3,175,000 PDF by E-mail (Single user license)


대만의 미용 및 퍼스널케어 용품 시장 Beauty and Personal Care in Taiwan
발행일 : 2020년 07월 페이지 정보 : 영문 138 Pages

대만의 미용 및 퍼스널케어 용품 시장은 2014년에 들어 전년대비 성장률이 하락했습니다. 그러나 시장 성숙도를 고려하면 성장률 자체는 충분히 높은 수준입니다. 경제 전체로 보면 회복 조짐도 볼 수 있지만, 소비자 신뢰는 여전히 침체된 상태입니다. 소매업체는 구입 의욕 자극을 위해 제품 가격 하락을 적극적으로 진행시키고 있습니다.

대만의 미용 및 퍼스널케어 용품(Beauty and Personal Care) 시장에 대해 조사 분석했으며, 최신 시장 데이터, 주요 기업 개요, 주요 브랜드 분석, 시장에 영향을 미치는 전략적 분석, 시장 예측 등의 정보를 전해드립니다.

1. 대만의 미용 및 퍼스널케어 용품 시장 : 산업 개요

  • 주요 요약
    • 시장은 완만하면서도 안정적으로 성장
    • 대중품 : 소비자에게의 효능과 가치 제공
    • 다국적계 브랜드가 시장을 독점하지만 아시아계 소형 기업도 활발하게 활동
    • 신제품 개발 : 시장에서의 존재감 확보와 적응성 유지에 필수적인 행위
    • 보다 높은 효능을 요구하는 소비자 요구가 시장의 건전한 성장을 촉진
  • 주요 동향과 발전
    • 대중품의 미용 및 퍼스널케어 용품 시장에서의 중요성
    • 일본계 및 한국계 소규모 기업의 활약
    • 편의점에서의 미용 및 퍼스널케어 용품 판매
  • 시장 데이터
  • 정보 출처

2. 대만의 미용 및 퍼스널케어 용품 시장 : 기업 개요

  • AS Watson Group
  • Maywufa Co Ltd
  • Nice Enterprise Co Ltd
  • President Drug Store Business Corp

3. 카테고리 분석

  • 유아 및 아동 용품
  • 목욕 및 샤워 용품
  • 색조화장품
  • 데오드란트
  • 제모제
  • 향수
  • 헤어케어 용품
  • 남성용 화장품
  • 구강관리 용품
  • 스킨케어 용품
  • 썬케어 용품
  • 세트 및 키트
KSM 15.09.08

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Taiwan's management of COVID-19 has been less severe than in many other markets and as such the impact of its actions have been less profound on beauty and personal care. Although consumers have not been put into lockdown they have nonetheless followed advice to exercise caution and to limit their non-essential activities. This has seen sales of some products suffer, such as colour cosmetics and sun care, with consumers having fewer opportunities to make use of them. Like most markets there has...

Euromonitor International's‘Beauty and Personal Care in Taiwan report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Euromonitor International

July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Beauty and personal care continues to see steady growth in 2019 despite challenges

E-commerce on the rise as consumers go online to research and purchase products

Economic uncertainty prevails but new innovations offer promise

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Price no longer the main focus of mass beauty and personal care

Premiumisation presents a threat to producers of mass brands

Unilever retains small lead in 2019 as companies look for ways to differentiate their offer

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Rise in cosmetic surgery helps drive demand for dermo-cosmetics in 2019

Consumers trade up to premium options as incomes rise

L'Oreal retains the lead in 2019 with it continuing to expand its range

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers show willingness to invest in natural and premium lines in 2019

Natural claims find favour with parents

Johnson & Johnson retains lead in 2019 but faces mounting challenge from more specialised products

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Category maturity impedes growth in 2019

Natural ingredients and limited-edition ranges spark interest from consumers

Unilever retains lead as it continues to invest in new product development in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Multifunctional products continue to find favour in 2019

Premium products performing well while Japanese and Korean brands retain strong positions

L'Oreal extends its lead thanks to wise investments in current trends

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants continues to face competition from fragrances in 2019

Health-conscious consumers show interest in aluminium salt-free deodorants

Mass brands continue dominate with little interest in premium options

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for depilatories remains subdued in 2019

Professional hair removal services and electric shavers challenge sales of depilatories

Schick remains the go to brand with new product lines continuing to appear in the market

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 63 Sales of Depilatories by Category: Value 2014-2019
  • Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium fragrances continue to thrive in 2019 while gender neutral trend informs the choices of women

Personalisation adds value both for personal use and for gift giving

Travel-sized packaging and pop-up stores key trends in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 70 Sales of Fragrances by Category: Value 2014-2019
  • Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers willing to invest in premium hair care in 2019

Beauty concerns crossover into hair care

Multinationals lead an evolving category

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 78 Sales of Hair Care by Category: Value 2014-2019
  • Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Men's shaving stagnates in 2019 as competition from electric shavers grows

Multifunctional products attract men looking for convenience

Men's shaving manufacturers lead while co-branding shows promise

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 91 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 92 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 95 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 96 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 98 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Desire for healthier and whiter teeth driving demand for oral care in 2019

Manufacturers cleaning up with natural claims

Toothpaste and manual toothbrushes remain key to sales, but new innovations offer potential in electric toothbrushes

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 100 Sales of Oral Care by Category: Value 2014-2019
  • Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 102 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Poor weather in 2019 casts a cloud over sales of sun care

Athleisure and environmental concerns influence sales in 2019

L'Oreal retains lead despite intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 113 Sales of Sun Care by Category: Value 2014-2019
  • Table 114 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 115 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 116 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 118 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Repair and protect the key skin care trends in 2019

Face masks remain popular in spite of China travel ban

Multinationals dominate with constant innovation in terms of products, marketing and in-store activities

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 120 Sales of Skin Care by Category: Value 2014-2019
  • Table 121 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 122 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 123 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 124 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 125 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 126 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 127 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 128 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 129 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 130 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 131 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 132 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 133 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 134 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
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