Global Information
회사소개 | 문의 | 비교리스트

미국의 가정 및 원예용품 시장

Home and Garden in the US

리서치사 Euromonitor International
발행일 2020년 06월 상품 코드 282754
페이지 정보 영문 45 Pages
가격
US $ 2,100 ₩ 2,538,000 PDF (Single User License)


미국의 가정 및 원예용품 시장 Home and Garden in the US
발행일 : 2020년 06월 페이지 정보 : 영문 45 Pages

2007년 불황시 거의 모든 가정 및 원예용품 업체가 대폭적인 매출 감소를 경험했습니다. 그 이후 경기가 회복됨에 따라 각 가정의 주택에 대한 투자가 재개되면서 업계 매출도 회복되었습니다. 그러나 2013년에 들어 매출은 일정 수준의 한계에 도달했습니다. 그 요인으로 업계 규모가 불황 이전 상태로 돌아왔다고는 하지만 경제 성장률이 기대했던 정도는 아니었던 것, 경기회복 과정에서 소득 격차가 확대된 것 등의 영향을 들 수 있습니다.

미국의 가정용품 및 원예용품 시장에 대해 분석하고, 전체적인 구조와 동향, 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 카테고리별 시장 동향·경쟁력·향후 전망 등의 조사 결과를 전해드립니다.

1. 산업 개요 : 가정 및 원예용품

  • 주요 요약
    • 가정 및 원예용품 매출 : 회복 후 안정화
    • 도시화 진전에 의한 영향
    • 기업 인수합병(M&A)에 의한 경쟁 환경 변화
    • 전문 소매점에 의한 인터넷 서비스 전개
    • 더욱 확대하기 위해 시장 성장을 기다리고 있는 업계
  • 주요 동향과 발전
    • 온건한 회복이 불황 후 회복을 저해한다
    • 전문 소매업체가 다양한 신형태로 진출
    • 인구구조 변화에 의한 큰 영향
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • The Home Depot Inc.
  • The Scotts Miracle-Gro Co.
  • Sherwin-Williams Co.

※아래 카테고리는 개별 판매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 원예 용품
  • 가구
  • 주택개조용품
  • 가정용품
KSM 14.08.18

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

In 2019, the home and garden market grew yet again in current value terms, as American house prices appreciated, younger generations entered the home buyers' market, and American lifestyles continued to change. Current value growth within home improvement and gardening continued to outpace that of homewares and home furnishings, as consumers continue to invest in and personalise their homes. Urbanisation has created opportunities and challenges within the home and garden market, and social media...

Euromonitor International's‘ Home and Garden in USA report’ offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Home and garden to extend growth streak to 10 years

Urbanisation to shape the home and garden market

Companies and brands across home and garden embrace and adapt to change in the market

E-commerce and omnichannel models pick up

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Urbanisation both a threat to and opportunity for gardening in the US

Indoor gardening sees increased attention

Lowe's and Home Depot see continued e-commerce growth

COMPETITIVE LANDSCAPE

Scotts retains number one position in gardening with healthy growth in 2019

Husqvarna's consumer brands division dissolved

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Lifestyle changes in the US to impact home furnishings

DTC brands seeing success in home furnishings

US Department of Energy rejects stringent efficiency standards for incandescent lights

COMPETITIVE LANDSCAPE

Private label seeing growing investment in home furnishings in reaction to DTC expansion

Casper Sleep Inc goes public

Wayfair opens first brick-and-mortar location

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Existing house sales slow and expected to fall over forecast period

Home prices appreciating for all but luxury homes

Home builders pivot to entry level homes

COMPETITIVE LANDSCAPE

Techtronic Industries sees continued success

E-commerce limited in home improvement

Mohawk Industries sees mixed success in 2019

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Fashion and function drive sales in the age of social media

Stove top cookware seeing healthy growth

Green trend and health consciousness drive food storage sales

COMPETITIVE LANDSCAPE

Influencers driving sales

S'well brand water bottles gain relevance in food storage

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Back to Top
전화 문의
F A Q