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터키의 가정용품 및 원예용품 시장

Home and Garden in Turkey

리서치사 Euromonitor International
발행일 2020년 05월 상품 코드 286502
페이지 정보 영문 45 Pages
가격
US $ 2,100 ₩ 2,510,000 PDF by E-mail (Single user license)


터키의 가정용품 및 원예용품 시장 Home and Garden in Turkey
발행일 : 2020년 05월 페이지 정보 : 영문 45 Pages

터키의 가정용품 및 원예용품(Home and Garden Product) 시장을 분석했으며, 전체적인 구조와 동향, 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 카테고리별 시장 동향, 경쟁력, 향후 전망 등의 정보를 전해드립니다.

1. 산업 개요 : 가정용품 및 원예용품

  • 주요 요약
  • 주요 동향과 발전
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • Betek Boya ve Kimya Sanayi AS
  • Boytas Mobilya Sanayi ve Ticaret AS
  • Koctas Yapi Marketleri Ticaret As

※아래 카테고리는 개별 구매도 가능합니다. 가격이나 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 원예용품
  • 가구
  • 주택개조용품
  • 가정용품
LSH 15.06.19

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Home and garden recorded stronger current value growth in 2019 than a year earlier, but failed to match the double-digit percentage growth seen in 2017, as the overall market performance continued to be largely governed by home furnishings, which accounts for by far the biggest share of home and garden in Turkey. This performance was, to an extent, heavily influenced by ongoing stagnation in consumer purchasing power. Although the 2019 performance might have been seen as slightly disappointing,...

Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Home and garden current value growth rate strengthens in 2019

Some government actions have more success than others

Branded products continue to benefit from retail modernisation

Sales increase through discounters and internet retailing

Current value growth due to rising prices and economic recovery

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Popularity of hobby gardening helping to drive sales

Watering's dynamism driven by strong performance of branded products

Sales through emerging retail concepts will record healthy growth

COMPETITIVE LANDSCAPE

Leading player Gardena boosted by strong performance in watering

Vilmorin Anadolu Tohumculuk expected to benefit from its strong position in growing media

Fierce competition in lawn mowers helps keep down price rises

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

VAT cut on indoor furniture has no marked impact

Government takes action to halt the supply of low-quality LED lamps

Home textiles and window coverings to record stronger growth

COMPETITIVE LANDSCAPE

Domestic companies lead home furnishings

Increasing competition expected in LED lamps

IKEA brand continues to grow in Turkey

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Home improvement rebounds in 2019 after the slowdown in growth in 2018

Home paint struggling at the moment but will pick up again from 2021

Power tools performing strongly, particularly cordless models

COMPETITIVE LANDSCAPE

Domestic companies continue to lead

International players lead power tools

Izmir El Aletleri San ve Tic dominates hand tools after Gedore and Altas acquisitiions

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Glass homewares to see a pick-up in current value growth in the forecast period

Dinnerware growth benefits from widening availability in modern retailing

Food storage will continue to benefit from changing lifestyles

COMPETITIVE LANDSCAPE

Pasabahce still leads homewares, but loses share as glass homewares struggles

Price competition increases

Discounters popular with price-sensitive consumers

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
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