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태국의 주류 시장

Alcoholic Drinks in Thailand

리서치사 Euromonitor International
발행일 2019년 07월 상품 코드 32793
페이지 정보 영문 58 Pages
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US $ 2,100 ₩ 2,566,000 PDF by E-mail (Single user license)


태국의 주류 시장 Alcoholic Drinks in Thailand
발행일 : 2019년 07월 페이지 정보 : 영문 58 Pages

태국의 주류(Alcoholic Drinks) 시장에 대해 분석했으며, 전체적인 시장 구조와 배경, 시장 동향 전망 , 기업별·유통 채널별 시장 점유율, 각 제품 시장 동향·경쟁력·향후 전망 등을 조사했습니다.

태국의 주류 시장 : 산업 개요

  • 주요 요약
  • 시장 배경
    • 관련 법령
  • 세제 및 과세
  • 경영 환경
    • 밀수/병행수입
    • 면세품
    • 크로스보더/개인 수입
  • 신제품 발매
    • 향후 전망
  • 시장 지표
  • 시장 데이터
  • 정의
  • 정보 출처

조사 카테고리

  • 맥주 시장
  • 사과주/페리주 시장
  • RTD 음료 시장
  • 증류주 시장
  • 와인 시장
KSM 19.08.09

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

In 2018, the wider alcoholic drinks industry in Thailand recorded slower total volume and current value growth than the previous year, with only RTDs and wine posting an improved performance on 2017. The industry's further development was adversely impacted by the country's economy stalling in the third quarter as it shrank by 0.4%, with previous quarters only registering modest gains. This served to create uncertainty among much of the country's population, with many consumers remaining cautiou...

Euromonitor International's Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Alcoholic Drinks Impacted by the Struggling Economy

Craft Beer and Spirits Both on the Rise

Thai Beverage and Boon Rawd Brewery Together Continue To Dominate Sales

Distribution Landscape Remains Stable

Stronger Growth Anticipated Over the Forecast Period

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Category Growth Driven by Premiumisation

Thailand Witnessing the Emergence of Non Alcoholic Beer

Domestic Economy Lager Drags Down the Wider Category's Performance

Competitive Landscape

Beer in Thailand Remains A Duopoly

Major Players Also Seeking To Tap Into the Growing Craft Beer Movement

Convenience Stores Such As 7-eleven Gain Ground

Category Background

Lager Price Band Methodology

    • Summary 3 Lager by Price Band 2018

Category Data

  • Table 18 Sales of Beer by Category: Total Volume 2013-2018
  • Table 19 Sales of Beer by Category: Total Value 2013-2018
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider/perry Growth Supported by the Health and Wellness Trend and Rising Demand From Millennials

Increasing Competition

On-trade Remains the Leading Channel But Off-trade Continues To Record the Strongest Gains

Competitive Landscape

Thai Asia Pacific Brewery Assumes Category Leadership

Lack of Marketing Activity From Other Players

Category Data

  • Table 33 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 34 Sales of Cider/Perry: Total Value 2013-2018
  • Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Positive But Modest Volume Growth Recorded by Rtds

Category Suffering From Consumers Switching To Other Alcoholic Drinks

Off-trade Once Again Outperformed by the On-trade

Competitive Landscape

Siam Winery Further Strengthens Its Lead in Rtds

New Launches Serve To Increase Competition in the Category

Category Data

  • Table 48 Sales of RTDS by Category: Total Volume 2013-2018
  • Table 49 Sales of RTDS by Category: Total Value 2013-2018
  • Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  • Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
  • Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  • Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  • Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  • Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  • Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
  • Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  • Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Imported Spirits Benefit From New Tax Regime

Japanese Whisky and Shochu/soju Continuing To Attract Increasing Interest

the Emergence of Craft Spirits

Competitive Landscape

Thai Beverage Continues To Dominate Spirits

A New Player Enter Spirits To Challenge Thai Beverage

Diageo Moet Hennessy Gains Share in Dark Rum

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 63 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 64 Sales of Spirits by Category: Total Value 2013-2018
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine Benefiting From New Tax Regime

Wine Sales To Be Further Supported by Tourist Demand and Increasing Local Production

Competitive Landscape

Siam Winery Maintains Its Leading Position

Winemakers Focusing on the Off-trade To Boost Sales

Category Data

  • Table 84 Sales of Wine by Category: Total Volume 2013-2018
  • Table 85 Sales of Wine by Category: Total Value 2013-2018
  • Table 86 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 87 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 89 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 93 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 99 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 100 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 101 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 102 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 103 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 104 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
  • Table 105 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 106 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 107 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 108 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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