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대만의 주류 시장

Alcoholic Drinks in Taiwan

리서치사 Euromonitor International
발행일 2020년 09월 상품 코드 330437
페이지 정보 영문 74 Pages
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US $ 2,100 ₩ 2,481,000 PDF by E-mail (Single user license)


대만의 주류 시장 Alcoholic Drinks in Taiwan
발행일 : 2020년 09월 페이지 정보 : 영문 74 Pages

대만 주류(Alcoholic Drinks) 시장의 매출 동향 및 전망을 제품 종류별로 조사 분석했으며, 시장 전체의 배경, 과세, 영업 환경, 주요 제조업체 개요 등의 정보를 전해드립니다.

1. 대만의 주류 시장

  • 주요 요약
  • 주요 동향과 발전
  • 시장 배경
  • 세제 및 과세
  • 사업 환경
  • 시장 지표
  • 시장 데이터
  • 정의
  • 정보 출처

2. 기업 개요 : 대만

  • Drinks Wine & Spirits Co Ltd
  • King Car Food Industrial Co Ltd
  • Kinmen Kaoliang Liquor Inc
  • Taiwan Tobacco & Liquor Corp

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 사과주/페리주 시장
  • RTD/High-strength Premixes 시장
  • 증류주 시장
  • 와인 시장
KSM 16.06.23

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

While Taiwan is somewhat unique on the global COVID-19 stage, as its citizens have not experienced major lockdowns as a result of the disease, unlike their counterparts elsewhere in the world, the pandemic has nonetheless had a considerable impact on consumers' ability and desire to socialise in bars, restaurants and even at home. While some on-trade channels have closed due to lack of visitors, this may be temporary, but the effect remains evident. As a result, home seclusion has negatively imp...

Euromonitor International's‘Alcoholic Drinks in Taiwan report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

Euromonitor International

September 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Taiwanese consumers favour local products, craft drinks and products aimed at females see growth

Taiwan Tobacco & Liquor Corp maintains strong lead in mature environment, players shift to production of medical alcohol

Health trend to see consumers drink less but higher quality, cocktail drinks set to perform well post-pandemic

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Beers with upmarket or healthier positioning attract consumers

Players target specific consumer groups with carefully positioned offerings

Foodservice establishments increasingly important to promotion of craft beers

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

    • Summary 3 Lager by Price Band 2019
  • Table 18 Number of Breweries 2014-2019

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2014-2019
  • Table 20 Sales of Beer by Category: Total Value 2014-2019
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Sake sees tariff reduction on imports from Japan, local products aim to compete

Can packaging offers convenience, younger drinkers increasingly important to wine sales

Hypermarkets gain traction in wine distribution

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2014-2019
  • Table 35 Sales of Wine by Category: Total Value 2014-2019
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
  • Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 57 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
  • Table 58 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 59 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers welcome new products and diversity in whiskies, cuisine matches increasingly important

Popular events enable people to meet kindred spirits, convenience stores offer on-the-go options

King Car offer new fruit gins, Kinmen targets younger drinkers with lower ABV alternative to 58% Kaoliang

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 4 Benchmark Brands 2019

CATEGORY DATA

  • Table 62 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 63 Sales of Spirits by Category: Total Value 2014-2019
  • Table 64 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 65 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
  • Table 71 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 73 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 74 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 76 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 77 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 78 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 79 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 80 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Lack of awareness and consumer taste preferences limit demand, but health trend offers potential

Players target specific consumer segments with flavour options

Taihu increases availability and flavours

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

  • Table 83 Sales of Cider/Perry: Total Volume 2014-2019
  • Table 84 Sales of Cider/Perry: Total Value 2014-2019
  • Table 85 Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 86 Sales of Cider/Perry: % Total Value Growth 2014-2019
  • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
  • Table 94 Forecast Sales of Cider/Perry: Total Volume 2019-2024
  • Table 95 Forecast Sales of Cider/Perry: Total Value 2019-2024
  • Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

On-the-go convenience, health factors and variety of flavours boost RTDs' performance in 2019

Versatility boosts Ice Fire's popularity, Suntory Horoyoi sees celebrity endorsement

Kirin brand sees new flavour introductions to coincide with seasonal fruit availability

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

  • Table 98 Sales of RTDs by Category: Total Volume 2014-2019
  • Table 99 Sales of RTDs by Category: Total Value 2014-2019
  • Table 100 Sales of RTDs by Category: % Total Volume Growth 2014-2019
  • Table 101 Sales of RTDs by Category: % Total Value Growth 2014-2019
  • Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
  • Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
  • Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 106 GBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 107 NBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 108 LBN Brand Shares of RTDs: % Total Volume 2016-2019
  • Table 109 Forecast Sales of RTDs by Category: Total Volume 2019-2024
  • Table 110 Forecast Sales of RTDs by Category: Total Value 2019-2024
  • Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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