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인도의 식이보충제 시장

Dietary Supplements in India

리서치사 Euromonitor International
발행일 2020년 10월 상품 코드 914340
페이지 정보 영문 29 Pages
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US $ 990 ₩ 1,109,000 PDF (Single User License)


인도의 식이보충제 시장 Dietary Supplements in India
발행일 : 2020년 10월 페이지 정보 : 영문 29 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

인도의 식이보충제(Dietary Supplements) 시장을 조사했으며, 시장 개요, 카테고리별 시장 동향, 시장 규모 추이와 예측, 판매 추이, 기업 점유율, 브랜드 점유율, 유통 데이터, 주요 기업 분석 등의 정보를 정리했습니다.

대상 카테고리 : 식이보충제, 허브/전통적인 식이보충제

조사 범위 : 시장 규모(실적, 예측), 기업 점유율, 브랜드 점유율, 유통 데이터

목차

헤드라인

시장 전망

  • 아유르베다 제품이 허브/전통 의료 부문의 성장을 촉진
  • 라이프스타일의 변화가 수요를 뒷받침
  • 인도 식품안전기준청(FSSAI)의 규제 엄격화

경쟁 상황

  • Dabur는 핵심 브랜드의 마케팅에서의 초점을 전환
  • 허브/전통 제품에 대한 관심 증대
  • Amway는 대규모 확장을 목표로 한다

카테고리 데이터

주요 요약

  • 수요에 영향을 미치는 현대적인 라이프스타일과 총체적인 접근
  • OTC 기업은 편의성과 빠른 결과를 원하는 소비자를 타겟으로 한다
  • 천연 제품 및 아유르베다 제품 수요에 대응하는 제조업체
  • 전자상거래의 미래는 불확실하지만, 조제사/약국의 중요성은 유지
  • 규제 제도의 변화에 의해 시장 기회가 창출될 가능성이 있다

시장 지표

시장 데이터

부록

  • OTC 의약품 등록과 분류
  • 비타민/서플리먼트 등록과 분류
  • 자체치료/자기건강관리와 예방의학

정의

출처

LSH 19.11.01

Overall, dietary supplements is being adversely affected by the COVID-19 pandemic. Categories that are deemed to be non-essential are increasingly taking a backseat in consumer purchasing plans as the efforts to limit the spread of the pandemic take an economic toll. However, supplements that are positioned to boost immunity and strength, and are available at competitive prices, are performing well.

Euromonitor International's‘Dietary Supplements in India report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Immunity boosters see surge in demand

Challenging economic environment undermines demand

Interest in Indian traditions proves influential during the pandemic

RECOVERY AND OPPORTUNITIES

Ayurvedic products have an opportunity to kick on from increased demand during the pandemic

Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand

Health trend to present challenges as well as opportunities

CATEGORY DATA

  • Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 10 Sales of Consumer Health by Category: Value 2015-2020
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources
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