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필리핀의 식이보충제 시장

Dietary Supplements in the Philippines

리서치사 Euromonitor International
발행일 2019년 10월 상품 코드 914353
페이지 정보 영문 20 Pages
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US $ 990 ₩ 1,168,000 PDF by E-mail (Single User License)


필리핀의 식이보충제 시장 Dietary Supplements in the Philippines
발행일 : 2019년 10월 페이지 정보 : 영문 20 Pages

필리핀의 식이보충제(Dietary Supplements) 시장을 조사했으며, 시장 개요, 카테고리별 시장 동향, 시장 규모 추이와 예측, 판매 추이, 기업 점유율, 브랜드 점유율, 유통 데이터, 주요 기업 분석 등의 정보를 정리했습니다.

대상 카테고리 : 식이보충제, 허브/전통적인 식이보충제

조사 범위 : 시장 규모(실적, 예측), 기업 점유율, 브랜드 점유율, 유통 데이터

시장 전망

  • 프로바이오틱스 식품을 원래 선호하는 소비자의 관심을 끌기 위해서 프로바이오틱스 보충제 브랜드는 제품 혁신을 지속한다
  • 미용을 위한 식이보충제는 SNS, 소비자의 건강과 용모에 대한 관심에 힙입어 꾸준한 성장을 이룬다

경쟁 상황

  • 식이보충제 직접판매에서 우세를 차지하는 Uhs Essential Health Philippines는 향후에도 계속해서 시장 성장 촉진
  • 간접판매를 하는 기업은 제품에 대한 소비자의 관심을 높이는 마케팅으로 경쟁

카테고리 데이터

주요 요약

  • 예방의학과 의료의 차이가 작아지고, 소비자 건강의 꾸준한 성장은 유지
  • 2019년 소비자 건강의 성장에 대기오염과 인구증가가 큰 영향력을 미친다
  • 기업은 브랜드 인지도를 높이기 위해서 TV 광고를 이용
  • 인터넷 소매업은 소비자 건강 분야에 서서히 진출
  • 소비자의 자기건강관리와 가격 감응성의 균형이 잡혀 있기 때문에 예측기간 중 소비자 건강의 안정적 성장이 전망된다

시장 지표

시장 데이터

부록

  • OTC 의약품의 등록과 분류
  • 비타민/보충제의 등록과 분류
  • 자기치료/자기건강관리와 예방의학
  • 스위치 의약품

정의

출처

LSH 19.11.01

Increasing inflation is a limiting factor on sales of dietary supplements in the Philippines. Amid rising prices, manufacturers of dietary supplements frequently struggle to raise the popularity of their products among budget-conscious Filipinos who tend to rely on treating diseases instead of preventing them. Consumers remain price-sensitive despite the growing middle-income group in the country.

Euromonitor International's‘ Dietary Supplements in Philippines report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • A Slight Decrease in Inflation Offers Hope for Dietary Supplements To Become More Popular
  • Brands of Probiotic Supplements Continue To Innovate To Attract Consumers Who Tend To Prefer Food With Probiotic Content
  • Beauty-positioned Dietary Supplements See Steady Growth Supported by Social Media and Consumers' Concern for Their Health and Looks

Competitive Landscape

  • Uhs Essential Health Philippines Continues To Lead Due To the Significant Position of Direct Selling in Dietary Supplements
  • Non-direct Selling Players Compete by Making Greater Marketing Efforts To Increase Consumers' Awareness of Their Dietary Supplement Products

Category Data

  • Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Executive Summary

  • Steady Growth Continues in Consumer Health As the Gap Narrows Between Prevention and Treatment
  • Air Pollution and Population Growth Contribute Significantly To the Growth of Consumer Health in 2019
  • Players Use Television Advertising To Increase Brand Awareness
  • Internet Retailing Makes Gradual Headway Into Consumer Health
  • Stable Growth Is Expected for Consumer Health in the Forecast Period As A Balance Is Struck Between Consumers' Self-care and Their Price Sensitivity

Market Indicators

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 9 Life Expectancy at Birth 2014-2019

Market Data

  • Table 10 Sales of Consumer Health by Category: Value 2014-2019
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches

Definitions

Sources

    • Summary 1 Research Sources
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