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중국의 소프트드링크 시장

Soft Drinks in China

리서치사 Euromonitor International
발행일 2020년 12월 상품 코드 978256
페이지 정보 영문 106 Pages
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US $ 2,100 ₩ 2,342,000 PDF (Single User License)


중국의 소프트드링크 시장 Soft Drinks in China
발행일 : 2020년 12월 페이지 정보 : 영문 106 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

중국의 소프트드링크 시장 규모, 시장 동향, 각종 데이터와 부문별 시장 동향, 경쟁 환경, 전망 등을 상세 조사분석했으며, 중국 기업의 개요 등을 정리하여 전해드립니다.

제품 커버리지 : 아시안 스페셜티 드링크, 미네랄 워터, 탄산음료, 농축 음료, 에너지 드링크, 주스, RTD 커피, RTD 차, 스포츠 드링크

데이터 커버리지 : 시장 규모(실적 및 예측), 기업 점유율, 브랜드 점유율 및 유통 데이터

목차

목차와 표의 리스트

개요

COVID-19의 소프트드링크에 대한 영향

COVID-19의 국가에 대한 영향

기업의 대응

소매 이동

푸드서비스와 소매 분할

소프트드링크의 다음은?

시장 데이터

부록

KSA 21.01.07

According to National Bureau of Statistics, the on-trade consumption during the Spring Festival accounted for 15.5% of annual total on-trade revenue in 2019. The outbreak of COVID-19 during the Spring Festival in China during 2020 caused a severe impact on on-trade consumption. According to China Cuisine Association, around 93% of the on-trade shut down during the pandemic, leaving only 7% of the on-trade offering set meals. In order to minimise the losses, a significant number of chained on-tra...

Euromonitor International's Soft Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
  • Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
  • Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in China

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Improvements in pandemic control in China enable Coca-Cola to resume its operations and launch new products

Healthy initiatives boost demand for reduced or free from sugar carbonates

Home seclusion boosts sales via e-commerce as consumers protect themselves from the virus

RECOVERY AND OPPORTUNITIES

Recovery for carbonates expected in 2021 thanks to digitalisation and sponsorship of sports events

Innovations in flavour contribute to growth

Free from sugar and low calorie carbonates set to gather momentum

CATEGORY DATA

  • Table 35 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
  • Table 36 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
  • Table 37 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
  • Table 38 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
  • Table 39 Off-trade Sales of Carbonates by Category: Volume 2015-2020
  • Table 40 Off-trade Sales of Carbonates by Category: Value 2015-2020
  • Table 41 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
  • Table 42 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
  • Table 43 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
  • Table 44 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
  • Table 45 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
  • Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
  • Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
  • Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
  • Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 54 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growing demand for juice with a higher juice content

Growth in e-commerce hampered by requirement for cold-chain logistics and short product shelf life

Sales of juice via independent small grocers plummet due to school closures and subsequent drop in footfall during lockdown

RECOVERY AND OPPORTUNITIES

Modest rebound for juice as companies leverage on preventative health

Players move into NFC and launch new products due to declining popularity of juice drinks

Convenience stores driven by chilled juice products

CATEGORY DATA

  • Table 56 Off-trade Sales of Juice by Category: Volume 2015-2020
  • Table 57 Off-trade Sales of Juice by Category: Value 2015-2020
  • Table 58 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
  • Table 59 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
  • Table 60 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
  • Table 61 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
  • Table 62 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
  • Table 63 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
  • Table 65 NBO Company Shares of Off-trade Juice: % Value 2016-2020
  • Table 66 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
  • Table 67 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 68 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 69 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 70 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Still bottled water benefits from stockpiling and family use during the pandemic

Nongfu Spring boosts share in 2020 through a number of initiatives

Domestic mineral water benefits from imposition of new national standard and heightened sensitivity to health

RECOVERY AND OPPORTUNITIES

Heightened health awareness and demand for natural ingredients set to benefit category growth

New entrants stimulate interest in category over the forecast period

Consumption upgrade characterising bottled water

CATEGORY DATA

  • Table 71 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 72 Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 73 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 74 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
  • Table 77 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
  • Table 78 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 81 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 82 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Contracting demand in 2020 as the pandemic dramatically alters lifestyles

Beneficial ingredients increase product consumption occasions other than hydration

Guangdong Jianlibao Group leads sports drinks

RECOVERY AND OPPORTUNITIES

Growth expected for sports drinks as consumers learn to live in the new normal

Consumer type and widening segmentation in function drive growth

Sponsorship of sports events has potential for the future once pandemic recedes

CATEGORY DATA

  • Table 83 Off-trade Sales of Sports Drinks: Volume 2015-2020
  • Table 84 Off-trade Sales of Sports Drinks: Value 2015-2020
  • Table 85 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
  • Table 86 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
  • Table 89 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
  • Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
  • Table 91 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 92 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 93 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 94 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Significant slowdown as the category decimated by drop-off in consumption occasions and opportunities to buy energy drinks

Ongoing lawsuit between Red Bull Vitamin Drink and TC Pharmaceutical

Domestic players seize the opportunity to increase their share

RECOVERY AND OPPORTUNITIES

Reignwood plans next steps for Red Bull and Warhorse

TC Pharmaceutical plans to construct a new factory and engage in further new product development

New launches in low sugar energy drinks will boost appeal to health-conscious consumers

CATEGORY DATA

  • Table 95 Off-trade Sales of Energy Drinks: Volume 2015-2020
  • Table 96 Off-trade Sales of Energy Drinks: Value 2015-2020
  • Table 97 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
  • Table 98 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
  • Table 101 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
  • Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
  • Table 103 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 104 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 105 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 106 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sharp decline for concentrates due to the pandemic and competition from other soft drinks categories

Liquid coffee concentrates may offer the category some hope

Mondelez China Inc maintains leadership in concentrates

RECOVERY AND OPPORTUNITIES

Long-term decline for concentrates

Rise of other categories threatens concentrates

Sales growth for local brands due to lower selling prices

CATEGORY DATA

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 107 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
  • Table 108 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
  • Table 109 Off-trade Sales of Concentrates by Category: Value 2015-2020
  • Table 110 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
  • Table 111 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
  • Table 112 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
  • Table 113 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
  • Table 114 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
  • Table 115 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
  • Table 116 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
  • Table 117 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
  • Table 118 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
  • Table 119 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
  • Table 120 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
  • Table 121 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 122 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 123 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 124 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Category further hindered by the pandemic in addition to competition from street stalls/kiosks

Guangdong Jiaduobao Beverage & Food Co Ltd experiences ongoing sales decline

Launch of alcoholic RTD tea variants blurs category lines

RECOVERY AND OPPORTUNITIES

Low sugar content and sugar free RTD tea drive growth

Consumption upgrading evident

Positive outlook for RTD tea in the wake of the global pandemic

CATEGORY DATA

  • Table 125 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  • Table 126 Off-trade Sales of RTD Tea by Category: Value 2015-2020
  • Table 127 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  • Table 128 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
  • Table 129 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
  • Table 130 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
  • Table 131 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
  • Table 132 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
  • Table 133 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
  • Table 134 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 135 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 137 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth slows to single digits as outlets close and consumers stay home

COSTA makes an entrance with new RTD coffee in bottles designed specifically for the Chinese market and coffee vending machines

Free from sugar trend stimulates new launch by Nestle (China) Ltd

RECOVERY AND OPPORTUNITIES

Growing interest in coffee consumption leads to premiumisation trend

Farmer's Mountain Springs launches Tanbing brand in two variants

New variants drive category growth

CATEGORY DATA

  • Table 138 Off-trade Sales of RTD Coffee: Volume 2015-2020
  • Table 139 Off-trade Sales of RTD Coffee: Value 2015-2020
  • Table 140 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
  • Table 141 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
  • Table 142 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
  • Table 143 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
  • Table 144 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
  • Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
  • Table 146 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 147 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 148 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 149 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Health attributes drive growth of Asian speciality drinks

Asian speciality drinks remains fragmented

Tiandi No 1 Beverage Co Ltd maintains category lead

RECOVERY AND OPPORTUNITIES

Category set to recover in 2021 and develop further over the forecast period

Potential for niche beauty-related beverages

Category sales via the on-trade set to rise and post a good recovery

CATEGORY DATA

  • Table 150 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
  • Table 151 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
  • Table 152 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
  • Table 153 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
  • Table 154 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
  • Table 155 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
  • Table 156 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
  • Table 157 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
  • Table 158 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
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