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Luxury Goods in France

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LSH 21.02.09

2022 is likely to see a mixed picture for luxury goods in France. On the one hand, the industry is set to display retail current value growth that is much higher than the rate recorded in 2019. On the other hand, this growth will not offset the huge losses sustained in 2020 - the worst year of the COVID-19 pandemic.

Euromonitor International's Luxury Goods in France report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Luxury goods in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?

MARKET DATA

  • Table 1 Sales of Luxury Goods by Category: Value 2017-2022
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

EXPERIENTIAL LUXURY IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • The return of affluent inbound tourists and MICE/business tourism is unlikely to lead to full recovery in 2022
  • Disparate resilience of French lodging
  • Competitive landscape - Chained hotels target local consumers

PROSPECTS AND OPPORTUNITIES

  • Uncertainty about the return of the main consumer base of luxury hotels
  • Despite ongoing threats, amazing optimism is seen
  • Uncertainties regarding the outlook for luxury foodservice, despite the opening of 30 Montaigne Dior

CATEGORY DATA

  • Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027

FINE WINES/CHAMPAGNE AND SPIRITS IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • French bubbles and Grands Crus are back in the local game
  • Ongoing appetite for old rums, fine single malts and XO cognac, but not for nolo premium spirits
  • E-commerce and alcoholic drinks specialists transform the landscape

PROSPECTS AND OPPORTUNITIES

  • Good prospects for fine wines, but much more needs to be done
  • Probable acceleration of French fine whiskies and gins
  • After the euphoria of 2021, great houses of Champagne (and Cognac) remain cautious

CATEGORY DATA

  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027

PREMIUM AND LUXURY CARS IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • France also sees growth in premium and luxury cars in 2022
  • This is very timely: French government's full support for hybrid and electric cars is maintained until mid-2022
  • Strong growth for Tesla despite shortages

PROSPECTS AND OPPORTUNITIES

  • Manufacturers favour upscale models due to shortages and waiting lists, despite the local culture around luxury cars
  • Further acceleration of hybrid and electric models expected
  • Ongoing competition expected from leasing, vintage models and new alternatives

CATEGORY DATA

  • Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027

PERSONAL LUXURY IN FRANCE

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

  • Better fate for leather goods than for designer apparel and footwear, but products will need to be increasingly sustainable
  • Return to normal growth in luxury jewellery and timepieces
  • Online sales set to rise

CATEGORY DATA

  • Table 28 Sales of Personal Luxury by Category: Value 2017-2022
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
  • Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
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