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미국의 아웃도어 리빙 제품 시장과 예측(2021년)

Outdoor Living Products 2021 (US Market & Forecast)

리서치사 Freedonia Group
발행일 2021년 05월 상품코드 1006274
페이지 정보 영문 193 Pages 배송안내 1-2일 (영업일 기준)
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미국의 아웃도어 리빙 제품 시장과 예측(2021년) Outdoor Living Products 2021 (US Market & Forecast)
발행일 : 2021년 05월 페이지 정보 : 영문 193 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

미국의 아웃도어 리빙 제품 시장은 330억 달러 규모입니다.

미국의 아웃도어 리빙 제품(Outdoor Living Products) 시장에 대해 조사분석했으며, 과거 수요 데이터와 예측, 관련 소비자 조사 데이터를 포함한 정보를 제공합니다.

목차

제1장 개요

제2장 COVID-19 팬데믹

  • 개요
  • 경제에 대한 영향
  • 아웃도어 리빙 업계에 대한 영향
  • COVID 팬데믹 기간의 아웃도어 리빙에 관한 소비자 인사이트

제3장 개요

  • 조사 범위
  • 시장 규모와 예측
  • 성장 비교 : 제품별
  • 아웃도어 리빙 동향

제4장 아웃도어 리빙 제품 수요에 영향을 미치는 요인

  • 주택 소유 및 부동산 규모 동향
  • 미국 대부분의 소비자는 뜰/잔디 또는 정원을 소유
  • 리폼이 아웃도어 리빙 설치를 촉진
  • 소비자의 아웃도어 리빙 활동 참가
  • 풀/스파 소유와 유지관리 동향
  • DIY vs. DIFM
  • 잔디 유지관리/원예 인사이트
  • 집에서 잔디/정원 작업을 하는 것은?
  • 조경 서비스 선호
  • 기후와 계절성
  • 기후 변화
  • 지속가능성
  • 재활용과 재활용 가능성
  • 사용하기 쉽고 유지관리 필요성이적은 제품
  • 설치가 간단한 모듈식 제품
  • 스마트 기술

제5장 잔디/뜰 유지관리

  • 주요 소비자 동향
  • 소비자 인사이트
  • 주요 제품 판매 전망
  • 주요 기회

제6장 아웃도어 쿠킹/엔터테인먼트/레크리에이션

  • 주요 소비자 동향
  • 소비자 인사이트
  • 주요 제품 판매 전망
  • 주요 기회

제7장 원예

  • 주요 소비자 동향
  • 소비자 인사이트
  • 주요 제품 판매 전망
  • 주요 기회

제8장 아웃도어 설계 및 조경 재료

  • 주요 소비자 동향
  • 주요 제품 판매 전망
  • 주요 기회

제9장 주요 판매채널

  • 아웃도어 리빙 제품의 주요 유통 아울렛

제10장 부록

LSH 21.06.16

List of Tables

2. COVID-19 Pandemic

  • Table 2-1: Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)
  • Table 2-2: Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020 (percent of consumers)

3. Overview

  • Table 3-1: Outdoor Living Product Demand by Application, 2019 - 2021 (million dollars)
  • Table 3-2: Annual Value Demand Growth by Product Type, 2020 - 2021 (% CAGR)
  • Table 3-3: Reasons for Consumers or Their Household Maintaining a Food Garden, 2020 (percent of food gardeners)
  • Table 3-4: Consumer Thoughts on Food Sustainability, Preservation, & Organic Produce, 2020 (percent of consumers)

4. Factors Impacting Outdoor Living Product Demand

  • Table 4-1: Home Ownership & Rental of Residences in the US, 2010 - 2020 (percent of respondents)
  • Table 4-2: Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)
  • Table 4-3: "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)
  • Table 4-4: Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)
  • Table 4-5: Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020 (percent respondents who agree among those who have a yard, lawn, or garden space at home)

5. Lawn & Yard Maintenance

  • Table 5-1: "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of total consumers)
  • Table 5-2: Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)
  • Table 5-3: "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)
  • Table 5-4: "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020 (percent of those who bought power lawn & garden equipment in the last 12 months)
  • Table 5-5: "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought power lawn & garden equipment in the past 12 months)
  • Table 5-6: "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought in the last 12 months)
  • Table 5-7: "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)
  • Table 5-8: Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)
  • Table 5-9: Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2021 (million dollars)

6. Outdoor Cooking, Entertaining, & Recreation

  • Table 6-1: Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2019 - 2021 (million dollars)

7. Gardening

  • Table 7-1: Pandemic Food Gardening by Urban vs. Rural Setting & US Region, 2021 (percent of respondents)
  • Table 7-2: Maintaining a Food Garden: By Presence/Absence of Children in the Household & Relationship Status, 2020 (percent of consumers)
  • Table 7-3: Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (percent of total)
  • Table 7-4: "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (percent of total)
  • Table 7-5: Gardening Demand by Product, 2019 - 2021 (million dollars)

8. Outdoor Design & Landscape Materials

  • Table 8-1: Ways Yards, Gardens, or Outdoor Spaces Are Used by Urban vs. Rural Setting, 2021 (percent of respondents)
  • Table 8-2: Ways Yards, Gardens, or Outdoor Spaces Are Used by US Region, 2021 (percent of respondents)
  • Table 8-3: Outdoor Design & Landscape Materials Demand by Product, 2019 - 2021 (million dollars)

10. Appendix

  • Table 10-1: Study Scope: Lawn & Yard Maintenance Products
  • Table 10-2: Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
  • Table 10-3: Study Scope: Gardening Products
  • Table 10-4: Study Scope: Outdoor Design & Landscape Materials
  • Table 10-5: Relevant NAICS & SIC Codes
  • Table 10-6: Relevant HS Codes
  • Table 10-7: Abbreviations & Acronyms Used in Study
  • Table 10-8: Macroeconomic Indicators, 2010 - 2025 (billion 2012 dollars)
  • Table 10-9: Population & Households, 2010 - 2025 (million persons)
  • Table 10-10: Residential Improvement & Repair Expenditures, 2010 - 2025 (billion dollars & billion 2012 dollars)
  • Table 10-11: Personal Consumption Expenditures, 2010 - 2025 (billion dollars)

List of Figures

1. Executive Summary

  • Figure 1-1: US Outdoor Living Products Market 2021

2. COVID-19 Pandemic

  • Figure 2-1: Real GDP by Economic Sector, 2019 - 2022 (% annual change)
  • Figure 2-2: Outdoor Living Product Demand Growth, 2019 - 2021 (% annual change)
  • Figure 2-3: Consumer Agreement on Changing Home Improvement Projects Due to the Coronavirus (percent of consumers)
  • Figure 2-4: Consumer Agreement on Changing Gardening & Outdoor Improvement Projects Due to the Coronavirus (percent of consumers)

3. Overview

  • Figure 3-1: Outdoor Living Product Expenditures Per Existing House, 2009 - 2025 (dollars per housing unit)
  • Figure 3-2: Urban Dwellers Share of Total US Population, 2000 - 2025 (percent)
  • Figure 3-3: Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens
  • Figure 3-4: Instagram: #outdoorliving
  • Figure 3-5: Home Featuring Vegetative Roof & Vertical Garden

4. Factors Impacting Outdoor Living Product Demand

  • Figure 4-1: Does Your Home Have a Yard, Lawn, or Garden Space? (percent of consumers)
  • Figure 4-2: Consumers with a Yard, Lawn, or Garden Space by Region, Urban vs. Suburban vs. Rural, Owning vs. Renting a Home, and Type of Home (percent of consumers)
  • Figure 4-3: Overlap with Consumers with a Yard, Lawn, or Garden Space & Changes in Gardening and Outdoor Projects (percent of consumers)
  • Figure 4-4: Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)

5. Lawn & Yard Maintenance

  • Figure 5-1: "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020 (percent of those who bought power lawn & garden in the past year)
  • Figure 5-2: Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2021 (% CAGR)
  • Figure 5-3: Battery-Powered Equipment
  • Figure 5-4: Robotic Lawn Mowers
  • Figure 5-5: Zero Turn Lawn Mowers
  • Figure 5-6: Self-Propelled Lawn Mowers
  • Figure 5-7: Lawn & Landscaping Services

6. Outdoor Cooking, Entertaining, & Recreation

  • Figure 6-1: Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2021 (% CAGR)
  • Figure 6-2: Patio Heating Products
  • Figure 6-3: Outdoor Refrigeration & Cooling Equipment
  • Figure 6-4: Outdoor Furniture
  • Figure 6-5: Outdoor Storage

7. Gardening

  • Figure 7-1: Food Gardening Activity by Method, 2020 (percent of consumers)
  • Figure 7-2: Gardening: Demand Forecast by Product, 2020 - 2021 (% CAGR)
  • Figure 7-3: Organic Garden Consumables
  • Figure 7-4: Pots & Planters
  • Figure 7-5: Next-Generation Lightweight Hoses

8. Outdoor Design & Landscape Materials

  • Figure 8-1: Outdoor Design & Landscape Materials: Demand Forecast by Product, 2020 - 2021 (% CAGR)
  • Figure 8-2: Concrete Pavers
  • Figure 8-3: Outdoor Lighting

This Freedonia industry study analyzes the $33 billion US outdoor living product market. It presents historical demand data (2019 and 2020) and forecasts (2021) for products by application (lawn and yard maintenance; outdoor cooking, entertaining, and recreation; gardening; and outdoor design and landscaping products). The study also evaluates relevant consumer research data to identify key trends in the 2021 outdoor living market.

  • Outdoor living is bigger than ever because of the COVID-19 pandemic.
  • In 2021, growth will moderate, but sales will remain elevated as the pandemic lingers and consumers keep spending more time outdoors.
  • Home gardening and socially distanced entertaining will remain key trends driving homeowner investment in outdoor living spaces.
  • Products that improve the comfort, functionality, and aesthetic appeal of outdoor spaces will continue to benefit.

Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

  • Overview
  • Impact on the Economy
  • Impact on the Outdoor Living Industry
  • Consumer Insights on Outdoor Living During COVID Pandemic
    • People Are Spending More Time on Home Projects & Gardening
    • Income Is a Factor Determining Participation in Outdoor Living Activities

3. Overview

  • Study Scope
  • Market Size & Forecast
  • Growth Comparison by Product
  • Outdoor Living Trends
    • Millennials & Outdoor Living
    • Baby Boomers & Outdoor Living
    • Urbanites & Outdoor Living
    • Gardening as a Hobby & Food Source
    • Organic Gardening
    • Community Gardens & Green Spaces
    • Instagram-Worthy Landscapes & Other Social Media Trends
    • Water Management
    • Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
    • Green (Vegetative) Roofing & Vertical Gardens
    • Reduced Air & Noise Pollution

4. Factors Impacting Outdoor Living Product Demand

  • Homeownership & Property Size Trends
    • Homeownership Trends: Ownership vs. Rentals
    • Average Lot Size & Outdoor Space Trends
  • Most US Consumers Have a Yard, Lawn, or Garden
    • Where Do People with These Outdoor Spaces Live?
    • COVID-19 Boosts Engagement in Gardening & Outdoor Projects
  • Remodeling Drives Outdoor Living Installations
  • Consumer Participation in Outdoor Living Activities
  • Pool & Spa Ownership & Maintenance Trends
  • DIY vs. DIFM
  • Lawn Maintenance & Gardening Insights
  • Who Performs Lawn & Garden Work at Home?
  • Landscaping Services Preferences
  • Climate & Seasonality
  • Climate Change
  • Sustainability
  • Recycling & Recyclability
  • Easy-to-Use & Low-Maintenance Products
  • Easy-to-Install & Modular Products
  • Smart Technology

5. Lawn & Yard Maintenance

  • Top Consumer Trends of 2021
    • Sustainability
    • Robotic & Smart Technologies
    • Improving Battery Technology
    • Convenience & Ease-of-Use
  • Consumer Insights
    • Ownership of Power Lawn & Garden Equipment
    • Power Lawn & Garden Equipment Purchase Patterns
    • Power Lawn & Garden Equipment Purchasing Occasions
    • Factors in Selecting Power Lawn & Garden Equipment
    • Retail Outlets for Power Lawn & Garden Equipment
    • Consumer Lawn Care Practices
  • Sales Outlook for Major Products
  • Key Opportunities
    • Battery-Powered Equipment
    • Robotic Lawn Mowers
    • Zero Turn Lawn Mowers
    • Self-Propelled Lawn Mowers
    • Lawn & Landscaping Services

6. Outdoor Cooking, Entertaining, & Recreation

  • Top Consumer Trends of 2021
    • Socially Distanced Entertaining
    • Staycations
    • Extending the Outdoor Recreation Season
    • Cooking More than Dinner Outdoors
  • Consumer Insights
    • Grill Ownership & Multiple Grills
    • Homeownership & Grill Type
    • Grill Type Preferences
    • Interest in Outdoor Cooking & Entertaining
  • Sales Outlook for Major Products
  • Key Opportunities
    • Patio Heating Products
    • Outdoor Refrigeration & Cooling Equipment
    • Outdoor Furniture
    • Outdoor Storage

7. Gardening

  • Top Consumer Trends of 2021
    • Food Gardening
    • Organic Gardening
    • Gardening with Children
    • More Time to Try New Things in the Garden
    • Container Gardening
  • Consumer Insights
    • Home Food Gardening by Method
    • Home & Garden Pesticide Feature Priorities
    • Why Consumers Do Not Use Home & Garden Pesticides
  • Sales Outlook for Major Products
  • Key Opportunities
    • Organic Garden Fertilizers & Pesticides
    • Pots & Planters
    • Next-Generation Lightweight Hoses

8. Outdoor Design & Landscape Materials

  • Top Consumer Trends of 2021
    • Multi-Use Outdoor Spaces
      • All-Weather Entertaining
  • Sales Outlook for Major Products
  • Key Opportunities
    • Concrete Pavers
    • Outdoor Lighting

9. Major Sales Channels

  • Key Distribution Outlets for Outdoor Living Products
    • Types of Sales Channels
    • Home Centers
    • E-Commerce
    • Hardware & Other Specialty Stores
    • Mass Merchandisers & Wholesale Clubs
    • Contractors

10. Appendix

  • Scope
    • Lawn & Yard Maintenance
    • Outdoor Cooking, Entertaining, & Recreation
    • Gardening
    • Outdoor Design & Landscaping Materials
    • Relevant Industry & Trade Codes
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographics
    • Residential Improvements & Repairs
    • Consumer Spending
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