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미국의 아웃도어 리빙 제품 시장과 예측(2019년)

Outdoor Living Products 2019 (US Market & Forecast)

리서치사 Freedonia Group
발행일 2019년 01월 상품 코드 787295
페이지 정보 영문 137 Pages
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미국의 아웃도어 리빙 제품 시장과 예측(2019년) Outdoor Living Products 2019 (US Market & Forecast)
발행일 : 2019년 01월 페이지 정보 : 영문 137 Pages

소비자는 야외 리빙룸 및 주방을 설치하기 위해 고가의 파티오 및 데크의 리폼에 투자하므로 아웃도어 리빙 제품(Outdoor Living Products)에 대한 지출은 2019년까지 3.5% 증가할 것으로 예측됩니다. 잔디 유지 장비 및 원예 제품에 대한 지출도 특히 많은 자택 소유자가 하이테크 및 취급하기 쉬운 제품으로 업그레이드함에 따라 안정적으로 증가할 전망입니다.

미국의 아웃도어 리빙 제품 시장에 대해 조사했으며, 시장 규모와 소비자 동향, 부문별 소비자 동향과 주요 기회, 주요 판매채널 등에 대해 분석하여 전해드립니다.

제1장 개요

제2장 시장 규모·소비자 동향

  • 시장 규모·예측
  • 성장 비교 : 제품별
  • 자택 소유 & 자산 규모의 동향
  • 아웃도어 리빙의 동향
  • 주요 동향
  • 주의 건축 기준

제3장 잔디 & 정원 유지관리

  • 주요 소비자 동향
  • 주요 제품의 판매 전망
  • 주요 기회

제4장 아웃도어 쿠킹 & 엔터테이닝

  • 주요 소비자 동향
  • 주요 제품의 판매 전망
  • 주요 기회

제5장 원예

  • 주요 소비자 동향
  • 주요 제품의 판매 전망
  • 주요 기회

제6장 아웃도어 디자인 & 조경 매트리얼

  • 주요 소비자 동향
  • 주요 제품의 판매 전망
  • 주요 기회

제7장 주요 판매채널

  • 아웃도어 리빙 제품의 주요 유통 시장
  • 홈센터
  • E-Commerce
  • 하드웨어 & 기타 전문점
  • 대형 소매점 & 홀세일 클럽(Wholesale Clubs)
  • 계약업체

제8장 부록

KSA 19.02.25

LIST OF TABLES

2. MARKET SIZE & CONSUMER TRENDS

  • Table 2-1: Outdoor Living Products Demand by Application, 2018 -- 2023 (million dollars)
  • Table 2-2: Annual Value Demand Growth Comparison by Product Type, 2018 -- 2019
  • Table 2-3: Total Home Ownership & Rental Rates in the US, 2010 -- 2018 (percent)
  • Table 2-4: Total Home Ownership & Rental Rates in the US by Age, 2010 -- 2018 (percent)
  • Table 2-5: Home Ownership & Rental Trends in the US by Annual Household Income, 2010 -- 2018 (percent)
  • Table 2-6: Percent of Households That Own Land Around the Home by Size of Land, 2009 -- 2018 (percent)
  • Table 2-7: DIY Versus DIFM Landscaping, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)

3. LAWN & YARD MAINTENANCE

  • Table 3-1: Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2018 (percent of consumers who own power lawn & garden equipment)
  • Table 3-2: Lawn & Yard Maintenance: Demand by Product, 2018 -- 2023 (million dollars)
  • Table 3-3: Cordless Electric Lawn & Yard Maintenance Equipment: Selected Product Launches
  • Table 3-4: Robotic Lawn Mowers: Selected Product Launches
  • Table 3-5: Self-Propelled Walk-Behind Lawn Mowers: Selected Product Launches

4. OUTDOOR COOKING & ENTERTAINING

  • Table 4-1: Number of Grills Owned & Grill Type Primarily Used, 2017 (percent of grillers)
  • Table 4-2: Outdoor Cooking & Entertaining: Demand by Product, 2018 -- 2023 (million dollars)
  • Table 4-3: Outdoor Furniture: Selected Product Launches
  • Table 4-4: Patio Heating Products: Selected Product Launches
  • Table 4-5: Outdoor Refrigeration & Cooling Equipment: Selected Product Launches
  • Table 4-6: Outdoor Cocktail & Bar Centers: Selected Product Launches

5. GARDENING

  • Table 5-1: Selected Demographics of Households That Bought Vegetable Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables, 2018 (index)
  • Table 5-2: Types of Adaptive Gardening & Products to See Increased Use
  • Table 5-3: Gardening: Demand by Product, 2018 -- 2023 (million dollars)
  • Table 5-4: Pots & Planters: Selected Product Launches
  • Table 5-5: Next Generation Lightweight Hoses: Selected Product Launches
  • Table 5-6: Organic Garden Consumables: Selected Product Launches
  • Table 5-7: Cordless Electric Gardening Equipment: Selected Product Launches

6. OUTDOOR DESIGN & LANDSCAPE MATERIALS

  • Table 6-1: Outdoor Design & Landscape Materials: Demand by Product, 2018 -- 2023 (million dollars)
  • Table 6-2: Concrete Pavers: Selected Product Launches
  • Table 6-3: Outdoor Low-Voltage Lighting: Selected Product Launches

7. MAJOR SALES CHANNELS

  • Table 7-1: Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction

8. APPENDIX

  • Table 8-1: Study Scope: Lawn & Yard Maintenance Products
  • Table 8-2: Study Scope: Outdoor Cooking & Entertaining Products
  • Table 8-3: Study Scope: Gardening Products
  • Table 8-4: Study Scope: Outdoor Design & Landscape Materials
  • Table 8-5: Relevant Industry Codes
  • Table 8-6: Abbreviations & Acronyms Used in Study
  • Table 8-7: Macroeconomic Indicators, 2008 -- 2023 (billion 2012 dollars)
  • Table 8-8: Population & Households, 2008 -- 2023 (million persons)
  • Table 8-9: Personal Consumption Expenditures, 2008 -- 2023 (billion dollars)
  • Table 8-10: Residential Building Construction Expenditures, 2008 -- 2023 (billion dollars)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: US Outdoor Living Products Market -- 2019 Outlook

2. MARKET SIZE & CONSUMER TRENDS

  • Figure 2-1: Outdoor Living Product Expenditures Per Existing House, 2006 -- 2023
  • Figure 2-2: Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
  • Figure 2-3: Survey Results: Activities Performed in Outdoor Spaces (percent of respondents)
  • Figure 2-4: Urban Dwellers Percent of Total US Population, 2000 -- 2023
  • Figure 2-5: Electric Equipment Share of Power Lawn & Garden Equipment Demand, 2004 -- 2023 (dollars)
  • Figure 2-6: Consumer Attitudes About Environmental Responsibility, 2018 (percent of survey respondents)

3. LAWN & YARD MAINTENANCE

  • Figure 3-1: Consumer Attitudes About Electric Lawn & Garden Equipment, 2018 (percent of consumers who own electric power lawn & garden equipment)
  • Figure 3-2: Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
  • Figure 3-3: Residential Landscaping Services Revenues, 2007 -- 2023 (billion dollars)
  • Figure 3-4: Lawn & Yard Maintenance: Growth Forecast by Product, 2019 -- 2023 (% CAGR)
  • Figure 3-5: Cordless Electric Lawn & Yard Maintenance Equipment: 2019 Sales Growth Outlook
  • Figure 3-6: Lawn & Yard Maintenance Equipment: Growth Forecast by Product & Power Source, 2018 -- 2019 (% annual growth)
  • Figure 3-7: Robotic Lawn Mowers: 2019 Sales Growth Outlook
  • Figure 3-8: Self-Propelled Walk-Behind Lawn Mowers: 2019 Sales & Growth Outlook
  • Figure 3-9: Zero-Turn Radius Riding Lawn Mowers: 2019 Sales & Growth Outlook

4. OUTDOOR COOKING & ENTERTAINING

  • Figure 4-1: Consumer Interest in Outdoor Cooking & Entertaining by Age Group, 2018 (percent)
  • Figure 4-2: Consumer Attitudes Toward Outdoor Kitchens by Age Group, 2018 (percent)
  • Figure 4-3: Outdoor Cooking & Entertaining Products: Growth Forecast by Product, 2019 -- 2023 (% CAGR)
  • Figure 4-4: Outdoor Furniture: 2019 Sales Growth Outlook
  • Figure 4-5: Patio Heating Products: 2019 Sales Growth Outlook
  • Figure 4-6: Outdoor Refrigeration & Cooling Equipment: 2019 Sales Growth Outlook
  • Figure 4-7: Outdoor Cocktail & Bar Centers: 2019 Sales Growth Outlook

5. GARDENING

  • Figure 5-1: Consumer Attitudes About Lawn & Garden Care, 2018 (percent)
  • Figure 5-2: Gardening: Growth Forecast by Product, 2019 -- 2023 (% CAGR)
  • Figure 5-3: Pots & Planters: 2019 Sales Growth Outlook
  • Figure 5-4: Next Generation Lightweight Hoses: 2019 Sales Growth Outlook
  • Figure 5-5: Organic Garden Consumables: 2019 Sales Growth Outlook
  • Figure 5-6: Cordless Electric Gardening Equipment: 2019 Sales Growth Outlook
  • Figure 5-7: Garden Robots: 2019 Sales Growth Outlook

6. OUTDOOR DESIGN & LANDSCAPE MATERIALS

  • Figure 6-1: Key Design & Landscaping Features for Functional Outdoor Spaces
  • Figure 6-2: Outdoor Design & Landscape Materials: Growth Forecast by Product, 2019 -- 2023 (% CAGR)
  • Figure 6-3: Concrete Pavers: 2019 Sales Growth Outlook
  • Figure 6-4: Hobby Greenhouses: 2019 Sales Growth Outlook
  • Figure 6-5: Outdoor Low-Voltage Lighting: 2019 Sales Growth Outlook

7. MAJOR SALES CHANNELS

  • Figure 7-1: Key Consumer Resources for Exterior Remodeling Projects, 2018 (percent of respondents who completed an exterior remodeling project in the past 12 months)
  • Figure 7-2: Home Centers: Sales Strategies for 2019
  • Figure 7-3: E-Commerce Retailers: Sales Strategies for 2019
  • Figure 7-4: Hardware & Other Specialty Stores: Sales Strategies for 2019
  • Figure 7-5: Mass Merchandisers: Sales Strategies for 2019

8. APPENDIX

  • Figure 8-1: Annual Growth in Real GDP, 2000 -- 2018, Compared to 1980 -- 2005 Average (percent)
  • Figure 8-2: Annual Population Growth, 2003 -- 2018 (percent)

Increasingly, outdoor living has come to mean furnishing outdoor spaces with more than a simple patio set, but with a number of amenities, including upholstered seating, dining areas, heating elements, and cooking appliances. Spending on outdoor living products through 2019 is expected to increase 3.5%, as consumers invest in expensive patio and deck remodels to create outside living rooms and kitchens. Spending on lawn maintenance equipment and gardening products will also see healthy gains, especially as more homeowners upgrade to high-tech and easier-to-handle products.

‘Outdoor Living Products 2019’ answers these questions and more:

  • Which outdoor living products have the best growth potential for 2019?
  • What are the top consumer trends expected to influence lawn and garden purchasing decisions over the next year?
  • How are advances in equipment features and technologies (e.g., cordless electric equipment) expected to affect sales?

Table of Contents

1. EXECUTIVE SUMMARY

2. MARKET SIZE & CONSUMER TRENDS

  • Market Size & Forecast
  • Growth Comparison by Product
  • Home Ownership & Property Size Trends
    • Home Ownership: Historical Trends
    • Home Ownership: Age Groups
    • Household Income
    • Owned Land & Property Size
  • Outdoor Living Trends
    • Home Lawn, Garden, or Outdoor Space Usage
    • Outdoor Living for Key Demographic Groups
      • Millennials
      • Baby Boomers
      • Urbanites
    • Water Management
    • Xeriscaping
    • Reduced Air & Noise Pollution
    • DIY Versus DIFM
  • Key Trends
    • Electric Power Equipment
    • Environmentally Friendly
    • Smart Technology
    • Easy-to-Use & Low Maintenance
  • Local Building Codes
    • Fire Hazards
    • Water Drainage
    • Electrical Safety

3. LAWN & YARD MAINTENANCE

  • Top Consumer Trends for 2019
    • Robotic & Smart Technology
    • Electric Power Equipment
    • Environmentally Friendly Practices
    • DIFM Lawn Care Services
  • Sales Outlook for Major Products
  • Key Opportunities
    • Cordless Electric Equipment
    • Robotic Lawn Mowers
    • Self-Propelled Walk-Behind Lawn Mowers
    • Zero-Turn Radius Riding Lawn Mowers

4. OUTDOOR COOKING & ENTERTAINING

  • Top Consumer Trends for 2019
    • Indoor-Type Amenities
    • Impressive, Luxury Features
    • High-Tech, Smart Technologies
    • Space for Daily Use & Food Preparation
  • Sales Outlook for Major Products
  • Key Opportunities
    • Outdoor Furniture
    • Patio Heating
    • Outdoor Refrigeration & Cooling Equipment
    • Outdoor Cocktail & Bar Centers

5. GARDENING

  • Top Consumer Trends for 2019
    • Gardening as a Leisure Pursuit
    • Organic & Edible Gardening
    • Rainscaping, Container, & Other Adaptive Gardening
    • Hydroponics
    • Smart & Automated Equipment
  • Sales Outlook for Major Products
  • Key Opportunities
    • Pots & Planters
    • Next Generation Lightweight Hoses
    • Organic Garden Consumables
    • Cordless Electric Gardening Equipment
    • Garden Robots

6. OUTDOOR DESIGN & LANDSCAPE MATERIALS

  • Top Consumer Trends for 2019
    • Stylish Outdoor Spaces as an Extension of the Indoors
    • Functional Recreational Space
    • Low Maintenance Backyards
    • Environmentally Friendly Materials
  • Sales Outlook for Major Products
  • Key Opportunities
    • Concrete Pavers
    • Hobby Greenhouses
    • Low-Voltage Lighting

7. MAJOR SALES CHANNELS

  • Key Distribution Outlets for Outdoor Living Products
  • Home Centers
  • E-Commerce
  • Hardware & Other Specialty Stores
  • Mass Merchandisers & Wholesale Clubs
  • Contractors

8. APPENDIX

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Consumer Spending
    • Residential Building Construction
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