Advancements In In-vehicle Aftersales and Adoption of eCommerce by OEMs will Drive European OES Channel Revenue to €50.73 Billion by 2022
The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.
Key Questions This Study Will Answer
- What is the trend across OES channels at the country and the OEM level in Europe?
- How much are OEMs earning through their OES channel at the country level and in EU 28?
- How is the franchised and the authorised network in Europe evolving?
- How is the OES channel collaborating with IAM, if at all?
- How are trends such as connected services, parts eRetail, and value lines being leveraged by OEMs?
Table of Contents
1. EXECUTIVE SUMMARY
- 1. Key Findings
- 2. Factors Impacting the OES Channel
- 3. Vehicle Demand Analysis
- 4. Market Share of OES by Country
- 5. Emerging OES Strategy for Challenges
- 6. OES Aftermarket Expansion
- 7. New Business Model Adoption by OEMs
- 8. Competitive Benchmarking of Market Participants
- 9. OEM Strategic Priorities in Europe
- 10. Evolution of Network Contracts in Europe
- 11. OES Channel Competitive Analysis
2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY
- 1. Research Scope
- 2. Research Aims and Objectives
- 3. Key Questions This Study Will Answer
- 4. Research Background
- 5. Research Methodology
3. OVERVIEW OF THE EUROPEAN AUTOMOTIVE AFTERMARKET
- 1. Europe-Distribution Channels
- 2. Automotive Aftermarket-Sales Forecast
- 3. Automotive Aftermarket-VIO Forecast
- 4. Automotive Aftermarket-In-warranty Vehicles
- 5. VIO by Brand
- 6. Average Vehicle Age by Country
4. COUNTRY PROFILES
- 1. Key OES Highlights by Country
- 2. The United Kingdom-Country Profile
- 3. Country Profile
- 4. OES Strategies for the United Kingdom
- 5. Spain-Country Profile
- 6. Country Profile
- 7. OES Strategies for Spain
- 8. Germany-Country Profile
- 9. Country Profile
- 10. OES Strategies for Germany
- 11. France-Country Profile
- 12. Country Profile
- 13. OES Strategies for France
- 14. Italy-Country Profile
- 15. Country Profile
- 16. OES Strategies for Italy
- 17. European OEM Telematics Services Summary
- 18. Key OES Future Outlook by Country
5. OEM ANALYSIS
- 1. Key OES Highlights by OEM
- 2. Competitive Benchmarking of Market Participants
6. OEM PROFILES
- 1. Ford
- 2. OEM Strategic Focus
- 3. Multi-brand Repair Network-OES and IAM Collaboration
- 4. Renault
- 5. OEM Strategic Focus
- 6. BMW
- 7. OEM Strategic Focus
- 8. eCommerce in the Automotive Aftermarket-BMW Web Store
- 9. Case Study-OES-to-Marketplace: BMW eBay Direct
- 10. Volkswagen
- 11. OEM Strategic Focus
- 12. Volkswagen UK-Trade Parts Specialists (TPS)
- 13. Hyundai-Kia
- 14. OEM Strategic Focus
- 15. PSA
- 16. OEM Strategic Focus
- 17. New Business Model Adoption by OEMs-PSA's OES Strategy
- 18. Mercedez-Benz
- 19. OEM Strategic Focus
- 20. Key OES Future Outlook by OEM
7. KEY FINDINGS AND CONCLUSION
- 1. Key Conclusion
- 2. Europe OES Channel 2025
- 3. The Last Word-3 Big Predictions
- 4. Legal Disclaimer
8. APPENDIX
- 1. Methodology
- 2. Definitions
- 3. Definitions (continued)
- 4. List of Abbreviations and Acronyms Used
