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상하이 모터쇼 2017 하이라이트 : 중국 신에너지자동차(NEV) 고찰

2017 Shanghai Auto Show Highlights - Chinese New Energy Vehicles Insights

리서치사 Frost & Sullivan
발행일 2017년 07월 상품 코드 545453
페이지 정보 영문 56 Pages
US $ 1,500 ₩ 1,703,100 Web Access (Regional License) help
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상하이 모터쇼 2017 하이라이트 : 중국 신에너지자동차(NEV) 고찰 2017 Shanghai Auto Show Highlights - Chinese New Energy Vehicles Insights
발행일 : 2017년 07월 페이지 정보 : 영문 56 Pages

2017년 상하이 모터쇼에서는 자동차 1,400대가 전시되었고, 그 중 10% 이상이 신에너지자동차(NEV)였습니다.

중국 신에너지자동차(NEV) 시장에서의 마케팅 전략 및 3개 종류의 자동차 제조업체(주요 NEV 제조업체, 주력 승용차(PV) 제조업체, 신흥기업)의 기술 개발에 대해 분석한 정보를 전해드립니다.

1. 주요 요약

2. 자동차의 정의

3. 모터쇼 주요 데이터

4. 중국의 신에너지자동차(NEV) 시장 개요

  • 중국 자동차 산업의 전환
  • 중국 승용차 시장 주요 진출기업

5. 조사 및 분석 프레임워크

6. NEPV 시장 TOP 3의 주요 하이라이트

  • BYD Auto : BYD Yuan EV
  • BYD Auto : BYD Qin 100
  • Geely Group : Emgrand PHEV
  • Geely Group : Emgrand EV300
  • BAIC Group : BAIC BJEV EX400L
  • BAIC Group : ARCFOX : 7
  • NEPV 제조업체 TOP 3 고찰

7. 중국 주력 PV 시장의 향후 NEV 시장 계획

  • Volkswagen Group : Volkswagen e : Golf
  • Volkswagen Group : 향후의 NEV 시장 계획 하이라이트
  • Hyundai Group : Hyundai FE Fuel Cell
  • Hyundai Group : 향후의 NEV 시장 계획 하이라이트
  • General Motors Group : Buick Velite 5
  • General Motors Group : 향후의 NEV 시장 계획 하이라이트
  • 주력 PV 제조업체 TOP 3 고찰

8. 중국의 신흥 NEV 제조업체

  • ICONIQ Motors : ICONIQ Seven
  • Hybrid Kinetic Group : K750
  • YUDO : YUDO pi 3
  • Lynk & Co : Lynk & Co 01
  • Zhiche Auto : Singulato iS6
  • Taihangauto : Taihangauto A1
  • 신흥 NEV 제조업체 고찰

9. 성장 기회와 주요 성공요인

  • 성장 기회 1 : NEV as a Service
  • 성장 기회 2 : JV 정책 완화
  • 성장 기회 3 : 자동차 소유 대체
  • 성공 및 성장의 전략적 필수사항

10. 결론

11. 부록

12. Frost & Sullivan 소개

LSH 17.09.01

NEV-as-a-Service Will Lead Business Model Transformation

1,400 vehicles were exhibited at the 2017 Shanghai Auto Show and more than 10% of them were new energy vehicles. The huge number of exhibited NEVs indicates that these vehicles are not only the main focus of the Chinese government, but are also becoming one of the key businesses for automakers in China.

This research study aims to discover the marketing strategies and the technology development of 3 types of automakers: top NEV makers, mainstream passenger vehicle (PV) makers, and emerging new participants.

The high market potential has attracted competitive new participants and they have shown confidence in the shift in consumer preference to battery electric vehicles (BEVs). To stay competitive in the market, existing key Chinese New Energy Passenger Vehicle (NEPV) makers such as BYD and Geely are utilizing various strategies such as "electrifying" current internal combustion engine car models or offering the plug-in hybrid electric vehicle (PHEV) model with the existing BEV model designs. For foreign automakers, localization of the NEV production is getting more important and the relaxation of the joint venture (JV) policy indicates a great opportunity to form a third joint venture in China and access to more market resources. Besides, emerging NEV makers such as YUDO and Zhiche has also shown the confidence in the shift in consumer preference towards BEVs.

Nevertheless, business transformation is a need in the fast-changing market. NEV-as-as-Service and alternatives for car ownership are likely to fulfill the demands of consumers, especially millennials, who are more willing to accept new types of services.

Key Target Audience

  • Global automakers
  • Business development, planning, and strategy
  • Battery manufacturers
  • Venture capitalists
  • Marketing and product management

Research Scope

This research service aims to discover the technology and market strategies of the automakers in the Chinese new energy vehicle market. The following 3 types of automakers are analyzed:

  • Top 3 new energy PV makers in China: BYD Auto, Geely Auto, and BAIC Group
  • Mainstream PV makers in China: Volkswagen Group, Hyundai Group, General Motors Group
  • Key emerging NEV makers in China: ICONIQ Motors, Hybrid Kinetic Group, YUDO, Lynk & Co, Zhiche Auto, and Taihangauto

Key Questions This Study Will Answer

  • What are the technology and market strategies of the top new energy vehicle makers in China?
  • What is the planning and strategy of the mainstream PV automakers for the Chinese new energy vehicle market?
  • Which are the key emerging participants in the market?
  • What business model will help automakers succeed in this market?

Table of Contents

Executive Summary

  • 1. Key Findings

Vehicle Definitions

  • 1. Definition of New Energy Vehicles in China

Auto Show Key Figures

  • 1. 2017 Shanghai Auto Show Key Figures

Chinese New Energy Vehicle Market Overview

  • 1. Chinese Auto Industry Transformation
  • 2. Key Participants of the Chinese Passenger Vehicle Market

Research & Analysis Framework

  • 1. Research & Analysis Framework

Key Highlights of the Top 3 NEPV Makers

  • 1. BYD Auto-BYD Yuan EV
  • 2. BYD Auto-BYD Qin 100
  • 3. Geely Group-Emgrand PHEV
  • 4. Geely Group-Emgrand EV300
  • 5. BAIC Group-BAIC BJEV EX400L
  • 6. BAIC Group-ARCFOX-7
  • 7. Key Insights from the Top 3 NEPV Makers

Future Chinese NEV Market Plan of the Mainstream PV Makers

  • 1. Volkswagen Group-Volkswagen e-Golf
  • 2. Volkswagen Group-Future NEV Market Plan Highlights
  • 3. Hyundai Group-Hyundai FE Fuel Cell
  • 4. Hyundai Group-Future NEV Market Plan Highlights
  • 5. General Motors Group-Buick Velite 5
  • 6. General Motors Group-Future NEV Market Plan Highlights
  • 7. Key Insights from the Top 3 Mainstream PV Makers

Key Emerging NEV Makers in China

  • 1. ICONIQ Motors-ICONIQ Seven
  • 2. Hybrid Kinetic Group-K750
  • 3. YUDO-YUDO π 3
  • 4. Lynk & Co-Lynk & Co 01
  • 5. Zhiche Auto-Singulato iS6
  • 6. Taihangauto-Taihangauto A1
  • 7. Key Insights from Emerging NEV Makers

Growth Opportunities and Key Success Factors

  • 1. Growth Opportunity 1-NEV as a Service
  • 2. Growth Opportunity 2-Relaxation of the JV Policy
  • 3. Growth Opportunity 3-Alternatives for Car Ownership
  • 4. Strategic Imperatives for Success and Growth

The Last Word

  • 1. The Last Word-3 Big Predictions
  • 2. Legal Disclaimer


  • 1. Table of Acronyms Used
  • 2. Table of Acronyms Used (continued)

The Frost & Sullivan Story

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition-Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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