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세계의 프로페셔널 헤드셋 시장 성장 기회 : 예측(-2025년)

Growth Opportunities in the Global Professional Headset Market, Forecast to 2025

리서치사 Frost & Sullivan
발행일 2019년 07월 상품 코드 566804
페이지 정보 영문 61 Pages
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세계의 프로페셔널 헤드셋 시장 성장 기회 : 예측(-2025년) Growth Opportunities in the Global Professional Headset Market, Forecast to 2025
발행일 : 2019년 07월 페이지 정보 : 영문 61 Pages

세계의 프로페셔널 헤드셋 시장은 2018-2025년 연평균 성장률(CAGR)로 9.8%의 성장이 예측됩니다.

세계의 프로페셔널 헤드셋(Professional Headset) 시장에 대해 조사 분석했으며, 시장 성장 촉진요인과 억제요인, 시장 예측, 경쟁 동향, 성장 기회 등에 대한 체계적인 정보를 제공합니다.

ED(Executive Dashboard)

성장 환경

  • 조사 범위와 시장 정의
  • 시장 현황
  • 시장 성장 촉진요인
  • 시장 성장 억제요인

시장 예측

  • 출하량·매출 예측
  • 출하량·매출 예측 : 구성 종류별
  • PC USB 및 UCC 헤드셋 출하 비율 : 컨택센터 vs. 오피스, 무선 vs. 코드 부착
  • 출하량·매출 예측 : 최종사용자 유형별
  • 출하량·매출 예측 : 헤드셋 종류별
  • 프로페셔널 무선 헤드셋 출하 비율 : 커넥티비티 종류별
  • 매출 비율 : 지역별
  • 매출 비율 : 벤더별

비저닝 시나리오

  • Macro to Micro 비저닝
  • 프로페셔널 헤드셋 시장 예측

성장 파이프라인

  • 성장 촉진요인

비전과 전략 : 성장 기회

  • 비전과 전략 - 기회 1 : 소프트웨어 통신 및 협업 서비스
  • 비전과 전략 - 기회 2 : 히어러블
  • 비전과 전략 - 기회 3 : 증강청각(Augmented Hearing)
  • 비전과 전략 - 기회 4 : 인공지능(AI)
  • 비전과 전략 - 기회 5 : 무선 블루투스 스테레오 UCC 헤드셋
  • 비전과 전략 - 기회 6 : SaaS
  • 비전과 전략 - 기회 7 : 멀티 커넥티비티
  • 비전과 전략 - 기회 8 : OEM 파트너십
  • 비전과 전략 - 기회 9 : 에이전트 임파워먼트(Agent Empowerment)

브랜드와 수요 : 성장 기회

  • 브랜드와 수요 - 기회 10 : 채널 구조의 진화
  • 브랜드와 수요 - 기회 11 : Y·Z세대
  • 브랜드와 수요 - 기회 12 : 지역적인 연구와 조사
  • 브랜드와 수요 - 기회 13 : 교육의 지속
  • 브랜드와 수요 - 기회 14 : 소셜 미디어 마케팅

성장 기회 매트릭스

  • 종합적인 성장 기회 매트릭스 1-9 : 비전과 전략
  • 종합적인 성장 기회 매트릭스 10-14 : 브랜드와 수요
  • 종합적인 성장 기회 매트릭스 차트

성장 전략과 도입

부록

KSM 19.08.19

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Actionable Strategies to Accelerate Growth in a Transforming Market

The professional headset market is expected to grow at a healthy rate, enjoying a revenue CAGR of 9.8 percent from 2018 to 2025.

PC USB and UCC headsets continue to experience rapid growth, especially cordless Bluetooth stereo UCC headsets, which grew 79.2 percent in 2018 in terms of revenue.

Innovation on the consumer side in fields such as wearables, hearables, Internet of Things, artificial intelligence and augmented hearing continue to inspire a newer generation of headset models in the office space.

RJ9 headsets continue to decline due to decreasing usage of desktop phones and increase in software communications and collaboration.

Professional headset vendors need to continuously identify and pursue growth opportunities and to evolve their vision and strategy to enhance their brand power and boost demand.

The global professional headset market earned revenues of $1.38 billion in 2018, a healthy 11.4 percent growth when compared to 2017.

All major professional headset vendors reported healthy growth levels in 2018 driven by new product launches and overall improved execution.

Innovation in the professional headset realm continues to be very strong, with several product announcements featuring advanced active noise cancelling technologies, improved connectivity, newer form factors, and a growing array of built-in features and capabilities.

This study provides an in-depth analysis of the global profesional headset market. As part of this analysis, Frost & Sullivan has identified market drivers, restraints, market forecasts and competitive trends within the global business headset market. Frost & Sullivan has also identified 14 growth opportunities for professional headset vendors worldwide. These opportunities span vision, strategy, products, services, business models, marketing, partnerships, sales, and support initiatives. Using the data and analysis in this study vendors and resellers can develop sustainable growth strategies and improve their market positioning.

Professional headsets include corded and cordless headsets that are used in conjunction with enterprise endpoints integrated with the rest of the enterprise communications infrastructure (premises-based time division multiplexing (TDM) and internet protocol (IP) platforms and/or hosted/cloud-based TDM/IP telephony services.

The study covers the following headset categories:

  • Corded professional headsets for desktop phones that use RJ9/RJ10/RJ22 connectors
  • Cordless DECT professional headsets for desktop phones that use RJ9/RJ10/RJ22 connectors
  • Corded professional headsets for software communications that use PC USB connectors
  • Cordless DECT professional headsets for software communications that use PC USB connectors
  • Cordless DECT professional headsets for desktop phones and software communications that use RJ9 and PC USB connectors
  • Cordless Bluetooth stereo professional headsets for software and mobile communications that use PC USB connectors via a USB dongle
  • Cordless Bluetooth mono professional headsets for software and mobile communications that use PC USB connectors via a USB dongle

Revenue represents manufacturers' sales of professional headsets to service providers, distributors, retailers, resellers, original equipment manufacturer (OEM) partners, and other distribution channels, as well as direct sales to enterprise customers.

Primary and secondary information, in conjunction with internal information databases, has been used to analyze the market and provide the observations and conclusions in this study.

Table of Contents

Executive Dashboard

  • Purpose of this Experiential Study
  • 5 Step Process to Transformational Growth
  • Strategic Imperatives for Professional Headset Vendors

Growth Environment

  • Scope and Market Definitions
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • State of the Market
  • State of the Market (continued)
  • State of the Market (continued)
  • State of the Market (continued)
  • Market Drivers
  • Market Restraints

Market Forecasts

  • Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast by Configuration Type
  • PC USB and UCC Headset Percent Unit Shipment by Contact Center Versus Office and Cordless Versus Corded
  • Unit Shipment and Revenue Forecast by End-user Type
  • Unit Shipment and Revenue Forecast by Headset Type
  • Cordless Professional Headset Percent Unit Shipment by Type of Connectivity
  • Percent Revenue by Region
  • Percent Revenue by Vendor

Visioning Scenarios

  • Macro to Micro Visioning
  • Top Predictions for the Professional Headset Market

Growth Pipeline

  • Levers for Growth

Vision and Strategy-Growth Opportunities

  • Vision and Strategy-Opportunity 1: Software Communications and Collaboration Services
  • Vision and Strategy-Opportunity 2: Hearables
  • Vision and Strategy-Opportunity 3: Augmented Hearing
  • Vision and Strategy-Opportunity 4: Artificial Intelligence
  • Vision and Strategy-Opportunity 5: Cordless Bluetooth Stereo UCC Headsets
  • Vision and Strategy-Opportunity 6: Software as a Service
  • Vision and Strategy-Opportunity 7: Multi-Connectivity
  • Vision and Strategy-Opportunity 8: Original Equipment Manufacturer (OEM) Partnerships
  • Vision and Strategy-Opportunity 9: Agent Empowerment

Brand and Demand-Growth Opportunities

  • Brand and Demand-Opportunity 10: Evolving Channel Structure
  • Brand and Demand-Opportunity 11: Generations Y and Z
  • Brand and Demand-Opportunity 12: Regional Research and Investigation
  • Brand and Demand-Opportunity 13: Continued Education
  • Brand and Demand-Opportunity 14: Social Media Marketing

Growth Opportunities Matrix

  • Total Growth Opportunity Matrix 1-9-Vision and Strategy
  • Total Growth Opportunity Matrix 10-14-Brand and Demand
  • Total Growth Opportunities Matrix Chart

Growth Strategy and Implementation

  • Growth Strategies for Your Company
  • Prioritized Opportunities through Implementation
  • Legal Disclaimer

Appendix

  • List of Exhibits
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