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European Consumers´ Attitudes towards Diesel, Hybrid and Electric Cars - Key Findings, 2016

리서치사 Frost & Sullivan
발행일 2018년 07월 상품 코드 665642
페이지 정보 영문 61 Pages
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유럽의 디젤차, 하이브리드차, 전기자동차에 대한 소비자 의식 조사 European Consumers´ Attitudes towards Diesel, Hybrid and Electric Cars - Key Findings, 2016
발행일 : 2018년 07월 페이지 정보 : 영문 61 Pages

독일, 프랑스, 영국, 이탈리아, 스페인의 소비자를 대상으로 디젤차, 하이브리드차, 전기자동차에 대한 인식을 조사했으며, 응답자의 개요, 신차 구입시 선정 기준, 현재의 연료 엔진 유형과 선호하는 연료 엔진 유형, HEV·EV를 검토하는 주요 이유, 성장 기회 분석 등을 정리하여 전해드립니다.

제1장 개요

제2장 조사 목적·조사 방법

제3장 응답자의 개요

제4장 신차 구입의 일반적 기준

제5장 디젤차에 대한 소비자 의식

  • 디젤 엔진을 검토하는 주요 이유
  • 디젤 엔진을 검토하지 않는 주요 이유
  • VW에 의한 배출 스캔들의 영향
  • Volkswagen 브랜드에 대한 영향
  • 디젤 인식에 대한 영향

제6장 하이브리드·전기자동차에 대한 소비자 의식

  • 하이브리드 엔진을 검토하는 주요 이유
  • EV를 검토하는 주요 이유
  • 하이브리드 vs EV에 대한 의식
  • EV 드라이빙 레인지에 대한 기대

제7장 교체 구매에 관한 분석

  • 현재 연료 엔진 유형
  • 선호 연료 엔진 유형
  • 인구통계
  • 자동차 기술에 대한 의식
  • 신차 구입의 일반적 기준

제8장 성장 기회·권장 행동

  • 성장 기회 : xEV에 대한 관심을 구매 의욕으로 전환
  • 전략적 필수요건

제9장 결론

제10장 부록

KSA 18.08.02

Customers are Aware and Willing to Consider xEVs as their Next Car Purchase

This is an end-consumer survey on the attitude and perception towards diesel, hybrid and electric cars. The aim of this study is to understand consumers' perceptions and attitude towards gasoline, diesel engines, hybrid and electric cars and further analyse their switching behaviour from diesel to hybrid/electric vehicles. About 2,525 end-consumers were surveyed online in Germany, France, United Kingdom, Italy and Spain, all of which count as the largest car markets in Europe. The survey included both male and female respondents from urban, suburban and rural areas who currently own either a gasoline, diesel, hybrid or an electric car. The average annual mileage for a male driver was 19,000 km, and for females 17,500 km.

Research Scope:

  • To understand consumers' sustainability and environmental priorities in their life and in their choice of vehicle.
  • To determine consumers' perceptions and attitudes towards different environment and sustainability factors, and to evaluate the importance of each in determining the characteristics of the future powertrain.
  • To determine consumers' perception, concerns and attractiveness of alternative powertrains (hybrid and electric vehicles) in comparison to conventional gasoline and diesel engines.
  • To perform a tracking analysis of changes in consumers' attitudes, perceptions and preferences in comparison to the findings from 2012 and 2014 Frost & Sullivan Powertrain voice of the consumer studies.
  • To determine the impact on consumer perception and attitude towards diesel engines post the Volkswagen (VW) emission scandal.

Key Issues Addressed:

  • What are the general purchasing criteria and powertrain attributes that a customer considers while buying a car of his choice?
  • What is the customers' interest in considering a diesel-driven car as their next vehicle of purchase? How is the customer perception about diesel cars changing? What is the impact of the VW emission scandal on this perception?
  • What is consumer perception of xEVs? How does it change by EV type - mild, full, plug-in hybrid and battery electric cars? What are key reasons for consideration of xEVs?
  • How has the awareness level about xEVs improved over the last few years? How has the switching behaviour changed over a period of years?

Table of Contents

1. EXECUTIVE SUMMARY

  • Key Findings
  • Key Findings (continued)
  • General Criteria for Purchasing a New Vehicle
  • Current vs Preferred Fuel Engine Type
  • Factors that Go Against Diesel Engines
  • Electric Vehicle (EV) Design Expectations

2. RESEARCH OBJECTIVES AND METHODOLOGY

  • Research Aim and Objectives
  • Key Questions This Study Will Answer
  • Research Methodology
  • Vehicle Segmentation
  • Sample Structure
  • New Vehicle Segment Structure by Country, 2011-2015
  • Weighting Methodology
  • Data Weighting Scheme

3. RESPONDENT PROFILES

  • Respondent Profile
  • Car Ownership
  • Car Ownership and Usage
  • Current Fuel Engine Type

4. GENERAL CRITERIA FOR PURCHASING A NEW VEHICLE

  • General Criteria for Purchasing a New Vehicle
  • General Criteria for Purchasing a New Vehicle (continued)
  • General Criteria for Purchasing a New Vehicle (continued)

5. CONSUMER ATTITUDE TOWARDS DIESEL CARS

  • Main Reasons for Considering Diesel Engines
  • Main Reasons for Not Considering Diesel Engines
  • General Impact of the VW Emission Scandal
  • Impact on Volkswagen Brand-Trend
  • Impact on Diesel Perception

6. CONSUMER ATTITUDE TOWARDS HYBRID AND ELECTRIC CARS

  • Main Reasons for Considering Hybrid Engines
  • Main Reasons for Considering EVs
  • Attitudes Towards Hybrid vs. EVs
  • EV Driving Range Expectations
  • EV Driving Range Expectations (continued)

7. SWITCHING ANALYSIS

  • Current vs. Preferred Fuel Engine Type
  • Current vs. Preferred Fuel Engine Type (continued)
  • Current vs. Preferred Fuel Engine Type (continued)
  • Preferred Fuel Engine Type
  • Demographics
  • Attitude Towards Vehicle Technology
  • General Criteria for Purchasing a New Vehicle

8. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity-Convert the Interest in xEVs to Sale
  • Strategic Imperatives for Consumer Interest in xEVs

9. CONCLUSIONS

  • Key Conclusions
  • Legal Disclaimer

10. APPENDIX

  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
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