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인도의 인포테인먼트 및 커넥티드카 전망

Infotainment and Connected Car Outlook for India

리서치사 Frost & Sullivan
발행일 2018년 07월 상품 코드 670599
페이지 정보 영문 92 Pages
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인도의 인포테인먼트 및 커넥티드카 전망 Infotainment and Connected Car Outlook for India
발행일 : 2018년 07월 페이지 정보 : 영문 92 Pages

생활수준 향상, 가처분소득이 높은 장래성이 높은 중산층 급증, 인터넷 보급률 증가는 인도 승용차(PV) 산업 인포테인먼트 시스템 시장 성장 주요인입니다.

인도의 인포테인먼트(Infotainment) 및 커넥티드카(Connected Car) 시장을 조사했으며, 시장 개요, 시장에 영향을 미치는 요인, 승용차 시장 동향, 주요 자동차 제조업체의 OE 및 애프터마켓 평가, 지역 분석, OE·AFM 공급업체 분석, 성장 기회 분석 등의 정보를 정리하여 전해드립니다.

제1장 주요 요약

제2장 조사 범위, 목적, 배경, 조사 방법

제3장 정의와 구분

제4장 인포테인먼트 및 커넥티드카 시장에 영향을 미치는 메가트렌드

  • 인포테인먼트 및 커넥티비티를 촉진하는 주요 메가트렌드
  • 인포테인먼트에 영향을 미치는 거시적 동향
  • 인터넷 이용/보급률
  • 인터넷/모바일 보급률과 예측
  • 인도의 소셜 동향
  • 인도의 차내 인포테인먼트 발전

제5장 인도의 승용차 시장

  • 승용차 : 과거 동향
  • 부문별 시장 점유율 : 국내 판매 대수

제6장 성장 촉진요인 및 억제요인 : 인포테인먼트 및 커넥티드카 시장 전체

  • 성장 촉진요인
  • 성장 촉진요인 설명
  • 성장 억제요인
  • 성장 억제요인 설명

제7장 PV인포테인먼트 : OE 및 애프터마켓 평가

  • PV Infotainment OE와 AFM 평가
  • PC Segment Infotainment OE와 AFM 평가
  • MPV Segment Infotainment OE와 AFM 평가
  • SUV Segment Infotainment OE와 AFM 평가
  • Vans Segment Infotainment AFM 평가

제8장 주요 OEM의 인포테인먼트 수요 평가 및 동향

  • Maruti Suzuki
  • Maruti Suzuki AFM vs. OE Fitment
  • Hyundai
  • Hyundai AFM vs. OE Fitment
  • Mahindra와 Mahindra
  • Mahindra와 Mahindra AFM vs. OE Fitment
  • Honda Cars
  • Honda AFM vs. OE Fitment
  • Tata Motors
  • Tata Motors AFM vs. OE Fitment
  • 차내 엔터테인먼트 - OEM 전망
  • 차내 엔터테인먼트 - OEM 능력 : 인도
  • 운전자 지원 - OEM 능력 : 인도

제9장 지역별 인포테인먼트 및 커넥티드카 분석

제10장 PV 인포테인먼트 : OE, AFM 공급업체 분석

제11장 PV 인포테인먼트 : OE, 애프터마켓 예측

제12장 성장 기회 분석

  • 주요 성장 기회
  • 전략적 필수사항

제13장 결론

제14장 부록

제15장 FROST & SULLIVAN에 대해

LSH 18.08.10

Growing Vehicle Parc, Technology Evolution Inside the Car, and Increased Disposable Income to Drive the Indian Infotainment Market

The rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes and increased Internet penetration are the key factors responsible for the growth of the infotainment system market in the Indian passenger vehicle (PV) industry. GenY, working age population, working women, and the Indian middle class continue to be the most influential segments of the population, triggering new social, technological, and economic trends. Connectivity, Digital Usge, Demographics, Vehicle Parc Growth, Technology Evolution, and Disposable Income are the mega trends driving the infotainment system market.

Bluetooth, USB/Aux, touchscreens, and the phone mirroring feature are gaining traction in the infotainment market. Lower-end passenger car and utility vehicle segments are rapidly adopting infotainment systems. The huge demand from the aftermarket (AFM) for car audio systems could eat into the shares of original equipment manufacturer (OEM) fitments in some vehicle variants due to the high costs of the car audio systems. The limited choice of car audio systems at vehicle dealerships is another major challenge for OEM fitment. OEMs will be focusing on smartphone-related technologies and OEM-proprietary software (SYNC, R-Link) to attract more customers, before upgrading to the next level.

With the increase in the number of players in the Indian PV market, there will be intense competition to capture a reasonable market share; therefore, OEMs and AFM participants are launching new models at very competitive price points. Rising digitization and greater smart phone penetration among customers is accelerating smart phone integration and syncing with car infotainment systems. Smartphone pairing features such as MirrorLink/Android auto/ CarPlay, next-gen infotainment app ecosystem (HTML/Java-based applications), as well as advanced human-machine interface (HMI) such as gesture control will soon be implemented by key OE players. The launch of entry-level sedans and sports utility vehicle (SUVs) by global major OEMs like Honda, Hyundai, Ford, and Renault has given buyers access to advanced vehicles at lower costs . OEMs in developed markets are moving from mere safety and security features to more advanced services like maintenance alerts, recall alerts, prognostics alerts, and over the air updates, which impact the total cost of ownership.

Indian OEMs are realizing that infotainment systems are becoming an important purchase criterion for the average Indian customer. Frost & Sullivan expects that all models that will be sold in India by 2021 will at least have one variant with a touch screen infotainment system.

Table of Contents

1. EXECUTIVE SUMMARY

  • Key Findings
  • Key Findings (continued)
  • Key Findings-HMDI Cables over Universal Serial Bus (USB)

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

  • Research Scope
  • Research Aims and Objectives
  • Key Questions This Study Will Answer
  • Research Methodology
  • Key OEMs and Suppliers Compared in This Study

3. DEFINITIONS AND SEGMENTATION

  • Industry Structure
  • Passenger Vehicle Segment Categorization
  • Passenger Vehicle Segment Categorization (continued)
  • Passenger Vehicle Segment Categorization (continued)

4. MEGA TRENDS IMPACTING INFOTAINMENT AND CONNECTED CAR MARKET

  • Key Megatrends Driving Infotainment and Connectivity
  • Macro Trends Influencing Infotainment
  • Macro Trends Influencing Infotainment (continued)
  • Internet Usage/ Penetration
  • Internet/ Mobile Penetration and Forecast
  • Social Trends in India
  • In Car Infotainment Evolution in India

5. INDIAN PASSENGER VEHICLES MARKET

  • Passenger Vehicles-Past Trends
  • Segment-wise Market Share-Domestic Sales FY'16
  • Segment-wise Market Share-Domestic Sales FY'16 (continued)
  • Segment-wise Market Share-Domestic Sales FY'16 (continued)
  • Segment-wise Market Share-Domestic Sales FY'16 (continued)

6. DRIVERS AND RESTRAINTS-TOTAL INFOTAINMENT AND CONNECTED CAR MARKET

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)

7. PV INFOTAINMENT OE AND AFTERMARKET ASSESSMENT

  • PV Infotainment OE and AFM Assessment
  • PC Segment Infotainment OE and AFM Assessment
  • MPV Segment Infotainment OE and AFM Assessment
  • SUV Segment Infotainment OE and AFM Assessment
  • Vans Segment Infotainment AFM Assessment

8. KEY OEMS' INFOTAINMENT DEMAND ASSESSMENT AND TRENDS

  • OEM-wise Overall Sales and Shares
  • Maruti Suzuki
  • Maruti Suzuki AFM Vs OE Fitment
  • Hyundai
  • Hyundai AFM vs OE Fitment
  • Mahindra and Mahindra
  • Mahindra and Mahindra Ltd AFM vs OE Fitment
  • Honda Cars
  • Honda AFM Vs OE Fitment
  • Tata Motors
  • Tata Motors AFM Vs OE Fitment
  • In Car Entertainment OEM Outlook
  • In Car Entertainment OEM Outlook (continued)
  • In-Car Entertainment OEM Competency-India
  • Driver Aids-OEM Competency: India

9. INFOTAINMENT AND CONNECTED CAR REGIONAL ANALYSIS

  • Regional Analysis

10. PV INFOTAINMENT OE AND AFM SUPPLIER ANALYSIS

  • Supplier Analysis-PV OE and Aftermarket

11. PV INFOTAINMENT OE AND AFTERMARKET FORECAST

  • Infotainment and Connected Car OE and AFM Sales Forecast
  • Infotainment and Connected Car OE and AFM Sales Forecast Discussion

12. GROWTH OPPORTUNITY ANALYSIS

  • Major Growth Opportunities in the Infotainment and Connected Car Industry
  • Strategic Imperatives for Infotainment and Connected Car Market

13. THE LAST WORD

  • The Last Word-3 Big Predictions
  • Legal Disclaimer

14. APPENDIX

  • Abbreviations
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)

15. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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