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금융 서비스에서 봇(Bot)의 중요성(2018년)

The Role of Bots in Financial Services, 2018

리서치사 Frost & Sullivan
발행일 2018년 12월 상품 코드 760903
페이지 정보 영문 80 Pages
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금융 서비스에서 봇(Bot)의 중요성(2018년) The Role of Bots in Financial Services, 2018
발행일 : 2018년 12월 페이지 정보 : 영문 80 Pages

봇은 금융 서비스업에 상당한 변화를 가져올 가능성이 있습니다. 그러나 구현된 봇의 대부분은 기본적인 것이며, 첨단 봇 보급까지는 아직 몇 년이 더 필요할 것입니다.

금융 서비스에서 봇(Bot)의 중요성을 조사했으며, 시장 배경, 봇 개요, 봇의 중요 기술, 금융 서비스에서 봇의 각종 용도, 지역별 동향, 도입 성장 촉진요인 및 저해요인, 주요 기업 개요, 성장 기회 분석 등의 정보를 정리했습니다.

제1장 주요 요약

  • 주요 조사결과

제2장 봇에 대해

  • 정의와 용도
  • 조사 초점
  • 구현과 영향
  • 다양한 결과
  • 에코시스템

제3장 봇에게 힘을 불어넣는 기술

  • 개요
  • 머신러닝
  • 인공지능(AI)
  • 블록체인

제4장 금융 서비스 봇

  • 각종 기능의 폭넓은 용도
  • 금융 범죄 대처
  • 고객 경험 강화
  • 프로세스 효율 개선
  • 운용 효율 개선
  • 서비스 기능 강화

제5장 시장 동향

  • 아시아태평양
  • 북미
  • 유럽
  • 기타 지역
  • 투자
  • 협업 및 제휴
  • 여러가지 위험

제6장 성장 성장 촉진요인 및 저해요인

제7장 기업 개요

  • Avaamo
  • Kore.ai
  • LivePerson
  • Nuance
  • Senseforth

제8장 성장 기회와 추천 행동

  • 성장 기회 : 산업용 봇
  • 성장 기회 : 강력한 에코시스템
  • 성장 기회 : 대화형 AI
  • 봇 프로바이더의 전략적 필수 요건

제9장 결론

  • 3대 예측

제10장 부록

제11장 FROST & SULLIVAN에 대해

LSH 19.01.10

Fundamental Shift Evident in the Transition from Transactional to Conversational Customer Interaction

One of the most critical challenges that the financial services industry continues to struggle with is the introduction of technology-enabled solutions into their businesses. Evolving customer demands and technologies require companies to adapt rapidly and offer customers what they want, when they want, and where they want. This mean that customers be provided access to financial services 24X7, irrespective of channels. To create a seamless experience, bots capable of processing real-time interaction and natural language usage are being initiated.

Bots can bring about a phenomenal change in the financial services industry. However, most bot implementations are fairly basic, and it will be a couple of years before sophisticated bots become popular. Companies are experimenting with advanced robot-advisory services but on a much smaller scale. Ambiguity about bot capabilities is restricting growth for now, as companies need to be aware of the impact on customer engagement. Bots bring speed, accuracy and proactive dialogue to the table, and companies are definitely looking to experiment. Reliance on other companies to use their messengers or AI capabilities can be challenging, in the light of growing hacks/cyber attacks.

Bots are being deployed by financial institutions globally, though the maturity of the solutions varies, and local market conditions play a significant role. As both large and small companies invest in bots, the pace of innovation is high, and even financial institutions are actively involved with accelerators and sandboxes to help startups. The fragmented state of the industry creates challenges for users, and solution providers are increasingly trying to work with each other to offer a consolidated solution to users.

Key Features:

The objective of this study is to understand the scope of applications of bots in the financial services industry globally, the various outcomes, and their impact on the industry. Bots have revolutionized the way companies can engage with their customers. The range of functions where bots can be deployed is encouraging many companies to experiment and explore the various options. This study delves deeper into the ecosystem, and discusses technologies that empower bots, global market trends and growth opportunities.

This report will provide:

  • An introduction to Bots
  • Technology trends, and their impact on the industry
  • Role of bots in the financial services industry
  • Drivers and restraints
  • Growth opportunities

The report also includes company profiles of some market participants, examples of bots, and recent development, such as investments and collaborations in the industry.

Key Issues Addressed:

  • What are the challenges to traditional banking system that are met by bots?
  • What technologies are impacting the bot industry?
  • What are the different areas where bots can impact the financial services industry?
  • What are the drivers and restraints?
  • What are the key growth opportunities?

Table of Contents

1. EXECUTIVE SUMMARY

  • Key Findings

2. UNDERSTANDING BOTS

  • Definition and Applications
  • Research Focus
  • Implementation and Impact
  • Different Outcomes
  • Ecosystem
  • Ecosystem (Continued)
  • Ecosystem (Continued)

3. TECHNOLOGIES POWERING BOTS

  • Overview
  • Machine Learning
  • Artificial Intelligence
  • Blockchain

4. BOTS IN FINANCIAL SERVICES

  • Wide Range of Applications Across Functions
  • Tackling Financial Crimes
  • Tackling Financial Crimes (Continued)
  • Enhancing Customer Experience
  • Enhancing Customer Experience (Continued)
  • Improving Process Efficiency
  • Improving Process Efficiency (Continued)
  • Improving Operational Efficiency
  • Enhancing Operational Efficiency (Continued)
  • Enhancing Service Capabilities
  • Enhancing Service Capabilities (Continued)

5. MARKET TRENDS

  • Regional Overview
  • Asia-Pacific
  • Asia-Pacific (Continued)
  • North America
  • North America (Continued)
  • Europe
  • Europe (Continued)
  • Rest of the World (RoW)
  • Rest of the World (Continued)
  • Investments Indicate Global Interest and Rapid Growth
  • Investments Indicate Global Interest and Rapid Growth (Continued)
  • Investments Indicate Global Interest and Rapid Growth (Continued)
  • Collaborations and Partnerships
  • Collaborations and Partnerships (Continued)
  • Collaborations and Partnerships (Continued)
  • Multiple Risks Impact Pace of Growth

6. DRIVERS AND RESTRAINTS

  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained

7. COMPANY PROFILES

  • Avaamo
  • Kore.ai
  • LivePerson
  • Nuance
  • Senseforth

8. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity 1-Predesigned Vertical-Specific Bots
  • Growth Opportunity 2-Strong Ecosystem
  • Growth Opportunity 3-Conversational AI
  • Strategic Imperatives for Bot Providers

9. THE LAST WORD

  • 3 Big Predictions
  • Legal Disclaimer

10. APPENDIX

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)

11. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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