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세계의 온라인 비디오 광고 시장 예측(-2023년)

Global Online Video Advertising Market, Forecast to 2023

리서치사 Frost & Sullivan
발행일 2018년 12월 상품 코드 769486
페이지 정보 영문 147 Pages
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세계의 온라인 비디오 광고 시장 예측(-2023년) Global Online Video Advertising Market, Forecast to 2023
발행일 : 2018년 12월 페이지 정보 : 영문 147 Pages

세계의 온라인 비디오 광고(Online Video Advertising) 시장에 대해 조사했으며, 시장 동향, 시장 성장 촉진요인·억제요인, 기술 동향, 지역 시장 및 주요 기업의 경쟁 구도와 시장 점유율 등에 대해 분석하여 전해드립니다.

제1장 개요

제2장 시장 개요

  • 디지털 미디어 밸류체인
  • 시장 개요 : 정의
  • 지역 시장의 수명주기 분석
  • 지역 시장의 수명주기 분석 논의
  • 이 보고서가 답변을 제시하는 주요 질문

제3장 외부 과제 : 촉진요인·억제요인

  • 시장 성장 촉진요인
  • 시장 성장 촉진요인 설명
  • 시장 성장 억제요인
  • 시장 성장 억제요인 설명

제4장 예측·동향

  • 예측의 전제조건
  • 온라인 광고 시장 : 매출 예측
  • 온라인 광고 시장 : 매출 예측의 논의
  • 매출 예측
  • 매출 예측의 논의
  • 비디오 광고 지출 분석 : 채널별
  • 매출비 예측 : 지역별
  • 매출 예측 : 지역별
  • 매출비 : 지역별
  • 매출비 : 수직 산업별
  • 매출 예측 : 소매
  • 매출 예측 : 금융
  • 매출 예측 : 통신
  • 매출 예측 : 호스피탈리티/여행
  • 매출 예측 : 자동차
  • 매출 예측 : 가전제품
  • 매출 예측 : 기타
  • 매출 예측 : 수직 산업별 논의

제5장 동적 광고 삽입(DAI)

  • DAI : 서론·개요
  • DAI : 시장의 미충족 요구
  • 주요 시장 동향
  • DAI의 도입을 형성하는 주요 동향
  • 주요 가치제안
  • 매출 예측
  • 매출 예측의 논의
  • 매출비 예측 : 지역별
  • 매출 예측 : 지역별

제6장 시장 점유율·경쟁 분석

  • 시장 점유율
  • 시장 점유율 분석
  • 경쟁 환경
  • 경쟁 구도 분석
  • 경쟁 요인·평가

제7장 북미·라틴아메리카(NALA) 분석

  • NALA 분석
  • 시장 엔지니어링 측정
  • 온라인 광고 시장 : 매출 예측
  • 온라인 광고 시장 : 매출 예측의 논의
  • 매출 예측
  • 매출 예측의 논의
  • 비디오 광고 지출 분석 : 채널별
  • 매출비 분석 : 수직 산업별
  • 매출 예측 : 소매
  • 매출 예측 : 금융
  • 매출 예측 : 통신
  • 매출 예측 : 호스피탈리티/여행
  • 매출 예측 : 자동차
  • 매출 예측 : 가전제품
  • 매출 예측 : 기타
  • 매출 예측 : 수직 산업별 논의

제8장 유럽, 중동 및 아프리카(EMEA) 분석

제9장 아시아태평양 분석

제10장 성장 기회·CTA

  • 성장 기회 1 : 라이브 비디오 스트리밍의 폭발적 증가
  • 성장 기회 2 : 매력적인 인수 기회
  • 성장 기회 3 : 컨텐츠·광고의 맞춤화
  • 성공·성장을 위한 전략상 필수 요건

제11장 결론

제12장 부록

KSA 19.01.23

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising.

Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)-powered by the cloud-is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.

Research Scope:

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for 2017
  • Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016-2023 period.

Geographical Segmentation:

The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed:

  • Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
  • Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
  • How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs-current and future?
  • Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
  • What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
  • What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • CEO's Perspective

2. MARKET OVERVIEW

  • Digital Media Value Chain
  • Market Overview-Definitions
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Regional Market Life Cycle Analysis
  • Regional Market Life Cycle Discussion
  • Key Questions this Study will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL ONLINE VIDEO ADVERTISING MARKET

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)

4. FORECASTS AND TRENDS-GLOBAL ONLINE VIDEO ADVERTISING MARKET

  • Forecast Assumptions
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Percent Revenue by Verticals
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

5. DYNAMIC AD INSERTION

  • DAI-Introduction and Overview
  • DAI-Unmet Market Needs
  • Key Market Trends
  • Major Trends Shaping the Adoption of DAI (SSAI)
  • Key Value Propositions
  • Key Value Propositions (continued)
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region

6. MARKET SHARE AND COMPETITIVE ANALYSIS

  • Competitive Analysis-Market Share
  • Market Share Analysis
  • Competitive Environment
  • Competitive Landscape Analysis
  • Competitive Factors and Assessment

7. NALA BREAKDOWN

  • NALA Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

8. EMEA BREAKDOWN

  • EMEA Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

9. ASIA-PACIFIC BREAKDOWN

  • Asia-Pacific Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

10. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity 1-Explosion in Live Video Streaming
  • Growth Opportunity 2-Attractive Acquisition Opportunities
  • Growth Opportunity 3-Personalization of Content and Ads
  • Strategic Imperatives for Success and Growth

11. THE LAST WORD

  • The Last Word-Three Big Predictions
  • Legal Disclaimer

12. APPENDIX

  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
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