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국가별 프로파일 : 말레이시아의 베이커리 및 시리얼 시장

Country Profile: Bakery & Cereals in Malaysia

리서치사 GlobalData
발행일 2019년 04월 상품 코드 537226
페이지 정보 영문 153 Pages
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국가별 프로파일 : 말레이시아의 베이커리 및 시리얼 시장 Country Profile: Bakery & Cereals in Malaysia
발행일 : 2019년 04월 페이지 정보 : 영문 153 Pages

말레이시아의 베이커리 및 시리얼(Bakery & Cereals) 산업을 조사했으며, 시장 개요, 시장 규모의 추이와 예측, 성장률, 시장 점유율, 포장재의 사용 동향, 경쟁 구도 등의 정보를 정리하여 전해드립니다.

리포트 범위

개요

말레이시아 - 지역 및 세계 관점

  • 말레이시아의 베이커리 & 시리얼 산업 - 지역 및 세계와의 비교
  • 말레이시아와 아시아태평양 주요 국가와의 비교
  • 인구 1인당 소비량과 지출액 - 아시아태평양 및 세계와의 비교

말레이시아의 베이커리 및 시리얼 산업 분석

  • 베이커리 & 시리얼 산업 분석
  • 시장 규모 분석(금액·중량 기반)
  • 카테고리별 시장 점유율과 성장률(금액 기반)
  • 점유율의 변천(금액 기반)
  • 카테고리별 시장 점유율과 성장률(중량 기반)
  • 점유율의 변천(중량 기반)
  • 인구 1인당 소비량 : 카테고리별
  • 카테고리 분석 : 베이킹 재료
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 베이킹 믹스
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 빵 & 롤빵
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 아침식사용 시리얼
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 케이크·페이스트리·파이
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 시리얼 바
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 쿠키
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 도우 제품
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 아침식사용 제품
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)
  • 카테고리 분석 : 비스킷
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(중량 기반)

유통 분석

  • 유통 채널의 점유율
  • 유통 채널의 점유율 : 카테고리별

경쟁 구도

  • 브랜드 점유율 분석
  • 브랜드 점유율 분석 : 카테고리별
  • 자체브랜드(PB) 점유율 분석 : 카테고리별
  • 자체브랜드(PB)의 성장률 - 대 브랜드비
  • 시장 통합·단편화의 정도

헬스 & 웰니스

  • 동향 분석
  • 시장 분석 : 제품 특징별
  • 시장 분석 : 소비자 이점별
  • 카테고리 비교 - 기능성 표시 제품과 미표시 제품의 비교

포장 분석

  • 포장재
  • 포장 종류
  • 마개 종류
  • 1차 포장

소비자 동태

  • 인구통계 분석

거시경제 분석

  • 경제 개요와 노동 시장 및 인구통계의 동향
  • GlobalData 국가위험지수(GCRI)

조사 방법

정의

부록

KSA 19.05.23

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

List of Tables

  • Country snapshot - leading value categories and fastest-growing segments
  • Cross category comparison - by value (2013-2023)
  • Cross category comparison - by volume (2013-2023)
  • Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in kg), 2018
  • Baking ingredients - value analysis by segment, 2013-2023
  • Baking ingredients - volume analysis by segment, 2013-2023
  • Baking mixes - value analysis by segment, 2013-2023
  • Baking mixes - volume analysis by segment, 2013-2023
  • Bread & rolls - value analysis by segment, 2013-2023
  • Bread & rolls - volume analysis by segment, 2013-2023
  • Breakfast cereals - value analysis by segment, 2013-2023
  • Breakfast cereals - volume analysis by segment, 2013-2023
  • Cakes, pastries & sweet pies - value analysis by segment, 2013-2023
  • Cakes, pastries & sweet pies - volume analysis by segment, 2013-2023
  • Cereal bars - value analysis by segment, 2013-2023
  • Cereal bars - volume analysis by segment, 2013-2023
  • Cookies (sweet biscuits) - value analysis by segment, 2013-2023
  • Cookies (sweet biscuits) - volume analysis by segment, 2013-2023
  • Dough products - value analysis by segment, 2013-2023
  • Dough products - volume analysis by segment, 2013-2023
  • Morning goods - value analysis by segment, 2013-2023
  • Morning goods - volume analysis by segment, 2013-2023
  • Savory biscuits - value analysis by segment, 2013-2023
  • Savory biscuits - volume analysis by segment, 2013-2023
  • Change in distribution share, 2013-2018
  • Category comparison - with health & wellness and without health & wellness claims, 2013-2023
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2013-2023
  • Per capita expenditure, 2013-2023
  • Bakery & cereals sales distribution in Malaysia - by category, 2018
  • Brand share (in value and volume terms) in the bakery & cereals sector, 2018
  • Brand share (in value and volume terms) in the bakery & cereals sector by category, 2018
  • Key health & wellness product attributes driving sales in Malaysia, 2013-2023
  • Key health & wellness consumer benefits driving sales in Malaysia, 2013-2023
  • Pack material (in million pack units), 2013-2023
  • Pack materials by category (in million pack units), 2018
  • Pack type (in million pack units), 2013-2023
  • Pack types by category (in million pack units), 2018
  • Closure type (in million pack units), 2013-2023
  • Closure types by category (in million pack units), 2018
  • Primary outer type (in million pack units), 2013-2023
  • Primary outer types by category (in million pack units), 2018
  • Real GDP and annual growth (%), 2015-2023
  • Nominal GDP and annual growth (%), 2015-2023
  • Consumer price inflation (%), 2015-2023
  • Employed people and unemployment rate (%), 2015-2023
  • Nominal household final consumption expenditure and annual growth (%), 2015-2023
  • Population and annual growth (%), 2015-2023
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2013-2023
  • Value/volume change at segment level

List of Figures

  • Value and volume share of Malaysia in the global and Asia-Pacific bakery & cereals sector, 2018-2023
  • Malaysia compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Malaysia, Asia-Pacific, and global, 2013-2023
  • PCE comparison - Malaysia, Asia-Pacific, and global, 2013-2023
  • Market size and growth analysis by value and volume, bakery & cereals sector, 2013-2023
  • Cross category comparison - by value growth rate (2013-2023)
  • Change in category share (in value terms), 2018-2023
  • Cross category comparison - by volume growth rate (2013-2023)
  • Change in category share (in volume terms), 2018-2023
  • Market size and growth analysis by value and volume, baking ingredients category, 2013-2023
  • Market size and growth analysis by value and volume, baking mixes category, 2013-2023
  • Market size and growth analysis by value and volume, bread & rolls category, 2013-2023
  • Market size and growth analysis by value and volume, breakfast cereals category, 2013-2023
  • Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2013-2023
  • Market size and growth analysis by value and volume, cereal bars category, 2013-2023
  • Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2013-2023
  • Market size and growth analysis by value and volume, dough products category, 2013-2023
  • Market size and growth analysis by value and volume, energy bars category, 2013-2023
  • Market size and growth analysis by value and volume, morning goods category , 2013-2023
  • Market size and growth analysis by value and volume, savory biscuits category, 2013-2023
  • Share of key distribution channels (in value terms) - bakery & cereals, 2018
  • Key distribution channel share by category (in value terms), 2018
  • Leading brands (in value and volume terms) in the bakery & cereals sector, 2018
  • Leading brands (in value and volume terms) by category in the bakery & cereals sector, 2018
  • Private label penetration by category (in value terms), 2018
  • Growth analysis, private label and brands, 2013-2018
  • Category-wise consolidation/fragmentation (in value terms) - bakery & cereals, 2018
  • Value of health & wellness claims by category, 2018-2023
  • Contribution of health & wellness by product attributes, 2018-2023
  • Contribution of health & wellness by consumer benefits, 2018-2023
  • Key pack materials in the Malaysian bakery & cereals sector, percentage share of pack units, 2018
  • Annual growth rate by key pack material, 2013-2023
  • Use of pack material by category (in pack units), 2018
  • Key pack types in the Malaysian bakery & cereals sector, percentage share of pack units, 2018
  • Annual growth rate by key pack type, 2013-2023
  • Use of pack type by category (in pack units), 2018
  • Key closure types in the Malaysian bakery & cereals sector, percentage share of pack units, 2018
  • Annual growth rate by key closure type, 2013-2023
  • Use of closure type by category (in pack units), 2018
  • Key primary outer types in the Malaysian bakery & cereals sector, percentage share of pack units, 2018
  • Annual growth rate by key primary outer type, 2013-2023
  • Use of primary outer type by category (in pack units), 2018
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q4 2018
  • Five highest risk nations in GCRI Q4 2018
  • Country risk analysis - Malaysia compared to Asia-Pacific and the world

The Malaysian bakery & cereals sector is led by the bread & rolls category in both value and volume terms, while energy bars is forecast to register fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of bakery & cereals in the country. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics and paper & board. QAF Limited, Mondelez International, Inc and Cereal Partners Worldwide S.A. are the leading market players in the Malaysian bakery & cereals sector.

GlobalData's Country Profile report on the bakery & cereals sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
  • Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
  • Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs , "dollar stores", variety stores & general merchandise retailers, convenience stores, department stores, drug stores & pharmacies, e-retailers, food & drinks specialists, hypermarkets & supermarkets, vending machines, and other general retailers.
  • Leading players: Market share of brands and private labels in both value and volume terms in 2018.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.

Scope

  • The per capita consumption of bakery & cereals was higher in Malaysia compared to the regional level in 2018
  • The bread & rolls category is expected to gain maximum market share in value terms during 2018-2023
  • Per capita consumption of bread & rolls is higher compared to other bakery & cereals categories in Malaysia
  • Hypermarkets & supermarkets is the leading distribution channel in the Malaysian bakery & cereals sector
  • Artisanal producers account for the leading share in the Malaysian bakery & cereals sector
  • Private label penetration is the highest in the morning goods category
  • Flexible packaging is the most commonly used pack material in the Malaysian bakery & cereals sector.

Reasons to buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope

Executive summary

Malaysia in the global and regional context

  • Malaysia in the global and Asia-Pacific bakery & cereals sector
  • Malaysia compared to other leading countries in the Asia-Pacific
  • Per capita consumption and expenditure - Malaysia compared to the Asia-Pacific and global levels

Sector analysis - bakery & cereals

  • Country snapshot - bakery & cereals sector in Malaysia
  • Value and volume analysis - bakery & cereals sector in Malaysia
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: baking ingredients
  • Segment analysis (in value terms): baking ingredients
  • Segment analysis (in volume terms): baking ingredients
  • Category analysis: baking mixes
  • Segment analysis (in value terms): baking mixes
  • Segment analysis (in volume terms): baking mixes
  • Category analysis: bread & rolls
  • Segment analysis (in value terms): bread & rolls
  • Segment analysis (in volume terms): bread & rolls
  • Category analysis: breakfast cereals
  • Segment analysis (in value terms): breakfast cereals
  • Segment analysis (in volume terms): breakfast cereals
  • Category analysis: cakes, pastries & sweet pies
  • Segment analysis (in value terms): cakes, pastries & sweet pies
  • Segment analysis (in volume terms): cakes, pastries & sweet pies
  • Category analysis: cereal bars
  • Segment analysis (in value terms): cereal bars
  • Segment analysis (in volume terms): cereal bars
  • Category analysis: cookies (sweet biscuits)
  • Segment analysis (in value terms): cookies (sweet biscuits)
  • Segment analysis (in volume terms): cookies (sweet biscuits)
  • Category analysis: dough products
  • Segment analysis (in value terms): dough products
  • Segment analysis (in volume terms): dough products
  • Category analysis: energy bars
  • Category analysis: morning goods
  • Segment analysis (in value terms): morning goods
  • Segment analysis (in volume terms): morning goods
  • Category analysis: savory biscuits
  • Segment analysis (in value terms): savory biscuits
  • Segment analysis (in volume terms): savory biscuits

Distribution analysis

  • Distribution channel share analysis: bakery & cereals
  • Distribution channel share analysis by category

Competitive landscape

  • Brand share analysis by sector
  • Brand share analysis by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category

Health & wellness

  • Health & wellness trend analysis
  • Health & wellness market analysis by product attribute
  • Health & wellness market analysis by consumer benefit
  • Category comparison - with health & wellness and without health & wellness claims

Packaging analysis

  • Pack material
  • Pack type
  • Closure type
  • Primary outer type

Consumergraphics

  • Demographic analysis

Macroeconomic analysis

  • Economic summary, labor market trends, and demographic trends
  • GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

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