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동유럽의 메이크업 용품 시장 기회 : 고성장 국가의 시장 기회 분석

Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies

리서치사 GlobalData
발행일 2019년 03월 상품 코드 818060
페이지 정보 영문 85 Pages
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동유럽의 메이크업 용품 시장 기회 : 고성장 국가의 시장 기회 분석 Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies
발행일 : 2019년 03월 페이지 정보 : 영문 85 Pages

동유럽 국가의 메이크업(Make-Up) 시장을 분석했으며, 세계 전체 시장의 구조와 동향, 향후의 성장 가능성과 위험, 역내 국가별 시장 동향 전망, 제품 카테고리별 상세 동향, 주요 기업 및 브랜드의 시장 점유율, 유통채널 구조, 주요 포장 형태, 잠재적으로 시장 규모가 큰 국가와 분야 등에 대해 전해드립니다.

제1장 주요 요약

제2장 시장 규모 및 성장률 분석(지역 분석)

  • 시장 규모 분석 : 지역별 - 동유럽과 기타 지역 비교
  • 성장률 분석 : 지역별
  • 성장률 분석 : 국가별
  • 성장률 분석 : 카테고리별

제3장 동유럽의 잠재력이 높은 국가 식별

  • 잠재력이 높은 국가
  • 잠재력이 높은 국가 식별 : 분석 방법
  • 잠재력이 높은 국가 식별 : 위험, 보상, 기회 분석

제4장 시장 규모 및 성장률 분석(동유럽에서 잠재력이 높은 국가)

  • 개요 : 시장 성장률 분석, 국가별(금액 및 수량 기준)
  • 성장 기여율 분석 : 국가별
  • 메이크업 용품 시장 점유율 : 다른 화장품 및 세면용품과의 비교
  • 소비 수준 변동 : 국가별·제품 카테고리별
  • 1인당 소비량 및 지출액 분석

제5장 국가별 시장 개요

  • 터키
  • 폴란드
  • 루마니아
  • 러시아

제6장 성공 스토리

  • 동유럽의 메이크업 용품 시장 : 사례 연구

제7장 기업 및 브랜드 분석

  • 메이크업 용품 시장 : 브랜드별 점유율 분석
  • 메이크업 용품 시장의 주요 기업
  • 메이크업 용품 대표 브랜드
  • 자체브랜드의 보급률

제8장 주요 유통채널

  • 대표적인 유통채널 : 국가별
  • 대표적인 유통채널 : 카테고리별

제9장 주요 포장 형태

  • 시장 성장률 분석 : 주요 포장재료 및 형태별
  • 시장 성장률 분석 : 마개 타입/아우터 타입별

제10장 과제와 향후 전망

  • 주요 과제
  • 향후 전망

제11장 부록

LSH 19.04.19

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2018-2023
  • Identifying high-potential countries - Risk, reward, and opportunity analysis
  • High-potential countries in Eastern Europe - Overview
  • Value share of make-up sector as a proportion of overall cosmetics & toiletries by country
  • Change in consumption by market within make-up (value terms), 2018-2023
  • Per Capita Consumption in Eastern Europe and high-potential countries, 2018
  • Per Capita Expenditure in Eastern Europe and high-potential countries, 2018
  • Turkey make-up - Overview, % value share by category, 2018
  • Poland make-up - Overview % value share by category, 2018
  • Romania make-up - Overview % value share by category, 2018
  • Russia make-up - Overview % value share by category, 2018
  • Leading brands in the Eastern Europe make-up sector and categories by value, 2018
  • Leading companies in the Eastern Europe make-up sector by value sales (US$ million), 2018
  • Leading Brands (including Private label) in the Eastern Europe make-up sector by value sales (US$ million), 2018
  • Private Label penetration in the make-up sector, 2018
  • Leading Distribution Channels in the Eastern Europe region by country, 2018
  • Leading Distribution Channels in the Eastern Europe region by category, 2018

List of Figures

  • Annual value growth analysis by region, 2018-2023
  • Annual volume growth analysis by region, 2018-2023
  • Value and volume growth analysis by country, 2018-2023
  • Value and volume growth analysis by category, 2018-2023
  • Top four high-potential countries in Eastern Europe
  • Country-level contribution to the growth of categories in Eastern Europe, 2018-2023
  • Turkey make-up - Demographic Analysis
  • Poland make-up - Demographic Analysis
  • Romania make-up - Demographic Analysis
  • Russia make-up - Demographic Analysis
  • Key pack material volume (units) share, 2018
  • Unit volume growth by pack material, 2013-2023
  • Key pack type volume (units) share, 2018
  • Unit volume growth by pack type, 2013-2023
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type, 2013-2023
  • Key primary outer type volume (units) share, 2018
  • Unit volume growth by primary outer type, 2013-2023

The Eastern Europe make-up sector accounted for a share of 5.6% in the global make-up market in 2018. The regional sector was valued at US$2,848.9 million in 2018, and is forecast to record growth at a CAGR of 4.1% during 2018-2023. Russia held the highest value share in Eastern Europe, accounting for 42.4% of the market in 2018, followed by Poland with a value share of 16.6%. Romania is expected to witness the fastest growth in value terms at a CAGR of 7.8% during 2018-2023.

The make-up sector in Eastern Europe is led by lip make-up with sales of US$947.1 million in 2018, translating into a share of 33.2% of the regional market value. The nail make-up category is forecast to register the fastest growth at a CAGR of 4.4% in the region during 2018-2023. Lip make-up also leads the volume sales with 176.8 million units, translating into a share of 33.6% in 2018.

Turkey, Poland, Romania, and Russia were shortlisted as high-potential countries, primarily due to the large make-up market size, projected high-value growth rates, and projected rising per capita value growth levels. Russia was the largest market in terms of both value and volume sales in 2018. The overall make-up market in the Eastern Europe region is partially consolidated, with the top five brands - Avon, Maybelline, Oriflame, L'Oreal Paris, and Max Factor - accounting for 39.1% of overall value sales in 2018.

Health & beauty stores, as a distribution channel, with a value share of 24.7%, are the leading distribution channel in the Eastern Europe make-up sector in 2018, followed by hypermarkets & supermarkets with a 16% share. As for packaging formats, rigid plastics, with a volume share of 77.6%, accounted for the largest share of pack materials used in the Eastern Europe make-up sector in 2018.

The report "Opportunities in the Eastern Europe Make-Up Sector", brings together multiple data sources to provide a comprehensive overview of the make-up sector in the region.

Companies market: L'oreal S.A, Coty Inc., Avon Products, Inc., Oriflame Cosmetics S.A., Yves Rocher International, Chanel S.A., LVMH Moet Hennessy - Louis Vuitton, Mary Kay, Inc., The Estee Lauder Companies Inc., Vivienne Cosmetics AG

Scope:

This report brings together multiple data sources to provide a comprehensive overview of the make-up sector in the region. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of make-up categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for meat across the key countries in the region, in 2018. It covers these distribution channels - health & beauty stores, hypermarkets & supermarkets, food & drinks specialists, convenience stores, department stores and others, which includes cash & carries & warehouse clubs and vending machines and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various packaging materials, container, closure, and outer types based on the volume sales (units) of make-up products.

Reasons to buy:

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1. Executive summary

2. Market size and growth analysis (Regional analysis)

  • Market size analysis - Eastern Europe compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3. Identifying high-potential countries in the Eastern Europe

  • High-potential countries
  • Identifying high-potential countries - methodology
  • Identifying high-potential countries - risk, reward, and opportunity analysis

4. Market size and growth analysis (high-potential countries in the Eastern Europe)

  • Overview - value and volume growth analysis by country
  • Growth contribution analysis by country
  • Share of make-up compared to other food sectors
  • Change in consumption levels by country and make-up category
  • Per capita consumption and expenditure analysis

5. Country Profiles

  • Turkey
  • Poland
  • Romania
  • Russia

6. Success Stories

  • Make-up in Eastern Europe: case studies

7. Company and Brand Analysis

  • Brand share analysis in the make-up sector
  • Leading companies in the Eastern Europe make-up sector
  • Leading brands in the Eastern Europe make-up sector
  • Private label penetration in the Eastern Europe make-up sector

8. Key Distribution Channels

  • Leading distribution channels by country
  • Leading distribution channels by category

9. Key Packaging Formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and Future Outlook

  • Key challenges
  • Future outlook

11. Appendix

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