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여행 및 관광 업계용 증강현실(AR) : 테마별 조사

Augmented Reality in Travel & Tourism - Thematic Research

리서치사 GlobalData
발행일 2019년 12월 상품 코드 920904
페이지 정보 영문 61 Pages
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여행 및 관광 업계용 증강현실(AR) : 테마별 조사 Augmented Reality in Travel & Tourism - Thematic Research
발행일 : 2019년 12월 페이지 정보 : 영문 61 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 여행 및 관광 업계용 증강현실(AR) 시장에 대해 분석하고, 여행 및 관광 산업의 전반적인 동향(기술 수준, 매크로 동향 등)과 현재 직면하고 있는 과제, 향후 성장 기회, 여행 및 관광 산업에서의 AR 주요 활용 분야, 향후 보급 동향/활용 상황 전망 등의 정보를 정리하여 전해드립니다.

목차

  • 기업
  • 기술 요약
  • 시장 동향
    • 기술 동향
    • 미디어 동향
    • 규제 동향
    • 거시경제 동향
    • 여행업 동향
  • 산업 분석
    • 시장 규모와 성장률 예측
    • 경쟁 분석
    • 기업 인수합병(M&A)
    • 연표
    • 이용 사례
  • 밸류체인
    • 반도체
    • 전자부품
    • 디바이스
    • 플랫폼
    • 애플리케이션 및 콘텐츠
  • 증강현실(AR)이 관광업에 미치는 영향
  • 주요 기업의 최신 동향
    • 여행사/조직
  • 분야별 스코어카드
    • 가전
    • 게임 소프트웨어
      • 기업 개요
      • 테마별 평가 리스트
      • 성과지표 평가 리스트
      • 위험 평가 리스트
  • 용어 리스트
  • 부록 : Thematic Research의 분석 방법에 대해
LSH 20.01.28

Enterprises across tourism are utilizing AR within internal and external operations. For example, American Airlines assisting customers when faced with complicated airport layouts with AR 'wayfinding' and Marriott collaborating with LIFEWTR to provide in room AR entertainment for guests. The tourism industry may become one of the first industries to create successful AR business models due its experiential nature.

This thematic research report takes an in-depth look at the theme of AR and the impact it has on the tourism industry. The report covers both positive and negative trends which the technology has created in the industry and in general. Insight into consumer attitudes on AR and a unique thematic analysis on the impact of the technology is provided, including recommendations for travel & tourism companies. Additionally, we highlight the leading tourism companies involved with utilizing AR in their operations.

AR holds the potential to allow DMO's and other major stakeholders to liaise and take the most optimal decisions through on-the-spot comparisons of alternative scenarios.

Companies in a range of different sectors within the travel industry are developing augmented reality apps, which allow tourists to enhance physical locations, offerings and attractions. Restaurants are building 3D models of menus & dishes to provide an advanced version of conventional menus to customers and historic attractions are providing travelers with a view of the evolution of landmarks in time perspective. These uses illustrate the versatility of this technology.

The use of AR to impose virtual 3D models of planned innovations on top of the actual environment where they will be introduced can support effectively both individual and collective, as well as private and participatory, decision-making processes. A key function of this technology is that it could save significant construction costs.

AR technology holds the potential to create a more seamless transition from in-store to online, which will be especially beneficial for high street travel agencies. Platforms have been created that allow prospective customers to scan a code in store, and the virtual experience will be launched instantly whenever the user wants. This concept is built using GPS coordinates of the destination in real time for a seamless experience.

European and North American consumers are the least receptive to AR technology, with only 14% and 13% stating that AR/VR makes a product smart respectively according to GlobalData. A contributing reason for this decreased percentage in regions such as Europe may be due to the decrease in AR products and services that are visible to the consumer. This may be because there is a considerable lack of IT training, certification and experience in the European workforce, creating a lack of specialized AR developers.

Scope

  • This report provides an overview of the impact of AR on tourism and clearly defines the potential of the technology for companies looking to utilize it.
  • It identifies the main trends related to the general AR theme and in tourism, classified into five categories: technology trends, macroeconomic trends, media trends, regulatory trends and tourism trends.
  • This report provides detailed industry analysis. Consumer attitudes regarding AR in the industry are assessed, along with insight in to how this could impact the industry.
  • The main impacts of AR on the tourism industry are outlined, along with recommendations for organizations on how to harness this technology in order to achieve operational success.
  • We highlight companies involved in the utilization of AR in its operations, including KLM and Magnolia Bakery.

Reasons to buy

  • Understand the impact of AR on the tourism industry, using key trends and examples to help you understand how you can adapt and understand this advanced form of technology.
  • Assess the strategies that companies are adopting when utilizing AR.
  • Discover key recommendations on how to utilize AR to achieve operational success.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

  • Players
  • Technology briefing
  • Trends
  • Technology trends
  • Media trends
  • Regulatory trends
  • Macroeconomic trends
  • Tourism trends
  • Industry analysis
  • Market size and growth forecasts
  • Competitive analysis
  • Mergers and acquisitions
  • Timeline
  • Use cases
  • Value chain
  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps and content
  • Impact of AR on the tourism industry
  • Companies
  • Tourism Organizations/Destinations
  • Sector scorecards
  • Consumer electronics sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk screen
  • Gaming software sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk screen
  • Glossary
  • Appendix: Our thematic research methodology
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