Global Information
회사소개 | 문의 | 비교리스트

세계의 광고 삽입 서버 시장

Ad Insertion Servers

리서치사 Global Industry Analysts, Inc.
발행일 2020년 07월 상품 코드 248918
페이지 정보 영문 144 Pages
가격
US $ 5,450 ₩ 6,586,000 PDF (Single User License)
US $ 16,350 ₩ 19,760,000 PDF (Global License to Company and its Fully-owned Subsidiaries)

주의 : 본 보고서는 DRM(디지털 저작권 관리 시스템)이 장착된 PDF 파일로, 라이선스에 따라 자료 이용 및 인쇄 등에 제약이 있을 수 있습니다. 자세한 내용은 라이선스 설명문( )을 참고하여 주시기 바랍니다.



세계의 광고 삽입 서버 시장 Ad Insertion Servers
발행일 : 2020년 07월 페이지 정보 : 영문 144 Pages

세계의 광고 삽입 서버(Ad Insertion Servers) 시장에 대해 조사했으며, 시장 배경, 기술 정의와 개요, 이점, 기술 혁신 및 신제품의 시장 투입 동향, 최근 산업 활동, 주요 기업 개요, 지역·국가별 시장 성장 예측 등의 정보를 전해드립니다.

제1장 서론, 조사 방법, 제품 정의

제2장 주요 요약

  • 산업 개요
    • 광고 삽입 서버 시장
      • 비디오 소비 패턴의 변화에 의한 혜택
      • 타겟 및 개별화 광고에 대한 초점
    • 빠르게 확대되는 비디오 엔터테인먼트 산업의 수익화 기회
      • 광고 삽입 서버 시장을 추진
    • VOD 컨텐츠 보급
    • 방송 사업자와 케이블 사업자의 올 디지털 네트워크로의 이동
  • 시장 동향과 해결해야 할 과제
    • 방송 사업자 : 온라인 미디어 하우스와의 매출 격차를 보충하는 DAI 기술에 주목
    • ATSC 3.0 : 방송 사업자에 의한 DAI 기술 도입을 추진
    • DAI 기술 도입 : 레거시형 수탁 방송 계약으로 정체
    • 다이나믹 광고 삽입 : VoD 컨텐츠 수익화를 실현
    • 다이나믹 광고 삽입 : 컨텐츠 수익화를 추진
    • 서버 사이드 광고 삽입
    • 클라이언트 기반 광고 삽입 기술의 결점 : 서버 사이드 광고 삽입으로의 초점 이동
    • 서버 사이드 광고 삽입 : 멀티스크린 디바이스로의 타겟 광고의 실행 가능한 옵션을 제공
    • 끊김없는 시청 경험 등
  • 제품 개요
    • 광고 삽입이란?
    • 서론 : 광고 서버
    • 광고 서버의 구조
    • 광고 서버의 각종 종류
    • 광고 서버의 일반적 기능과 첨단 기능
    • 광고 서버의 각종 방법
    • 광고 삽입 서버
    • 주요 광고 삽입 기법 : 개요
    • 플레이 리스팅
    • 인스트림 광고
    • Ad-Splicing
    • 광고 삽입 기술
    • 디지털 프로그램 삽입
    • 케이블 방송 네트워크의 광고 삽입
    • 서버 사이드 광고 삽입 등
  • 제품 혁신과 발매
    • STV Player : Amazon Fire TV의 라이브 스트리밍으로 타겟 가능한 DAI를 투입
    • Ericsson : OTT 스트리밍으로 광고 삽입 솔루션을 개시
    • Zattoo : 서버 기반 다이나믹 광고 삽입을 개시
    • Nine : Apple TV로 9 Now를 개시
    • Imagine Communications : 다이나믹 광고 삽입 기능을 강화
    • Ooyala : 라이브 서버 사이드 광고 삽입 기술 Ooyala Pulse를 투입
    • Adobe Primetime : MPEG-DASH 비디오용 다이나믹 광고 삽입을 개시
    • Ericsson : MediaFirs 비디오 딜리버리를 발표
    • Google : DoubleClick으로 퍼블리셔용 새로운 기능을 발표 등
  • 최근 산업 활동
  • 주요 기업
    • Adobe Systems Incorporated(미국)
    • Anevia S.A.S(프랑스)
    • ARRIS International plc(영국)
    • Beijing Topreal Technologies Co., Ltd.(중국)
    • Brightcove, Inc.(미국)
    • Cisco Systems, Inc.(미국)
    • DJC Media Group(미국)
    • Edgeware AB(스웨덴)
    • Harmonic, Inc.(미국)
    • Imagine Communications Corporation(미국)
    • Nokia Corporation(핀란드)
    • SeaChange International, Inc.(미국)
    • Telefonaktiebolaget L. M. Ericsson(스웨덴)
  • 세계 시장 전망

제3장 시장

  • 미국
  • 캐나다
  • 일본
  • 유럽
    • 프랑스
    • 독일
    • 이탈리아
    • 영국
    • 스페인
    • 러시아
    • 기타
  • 아시아태평양 지역
  • 라틴아메리카
  • 기타 지역
KSM 17.06.07

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Global Ad Insertion Servers Market to Reach US$2.9 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Ad Insertion Servers estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.9 Billion by 2027, growing at a CAGR of 6.8% over the period 2020-2027.

The U.S. Accounts for Over 27.1% of Global Market Size in 2020, While China is Forecast to Grow at a 10.3% CAGR for the Period of 2020-2027

The Ad Insertion Servers market in the U.S. is estimated at US$490 Million in the year 2020. The country currently accounts for a 27.05% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$624 Million in the year 2027 trailing a CAGR of 10.3% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR while Rest of European market (as defined in the study) will reach US$624 Million by the year 2027.We bring years of research experience to this 16th edition of our report. The 144-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson

TABLE OF CONTENTS

  • I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus
  • on Targeted & Personalized Advertising
  • Recent Market Activity
  • Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry
  • to Drive Ad Insertion Servers Market
  • Proliferation of VOD Content
  • Migration of Broadcasters and Cable Operators towards All-Digital Networks
  • Global Competitor Market Shares
  • Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

  • Adobe Systems Incorporated (USA)
  • Anevia S.A.S (France)
  • ARRIS International plc (UK)
  • Beijing Topreal Technologies Co., Ltd. (China)
  • Brightcove, Inc. (USA)
  • Cisco Systems, Inc. (USA)
  • DJC Media Group (USA)
  • Edgeware AB (Sweden)
  • Google, LLC (USA)
  • Harmonic, Inc. (USA)
  • Imagine Communications Corporation (USA)
  • Nokia Corporation (Finland)
  • SeaChange International, Inc. (USA)
  • Telefonaktiebolaget L. M. Ericsson (Sweden)

3. MARKET TRENDS & DRIVERS

  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Adoption of DAI Technology Tripping on Legacy Carriage Deals
  • Dynamic Ad Insertion Enabling VoD Content Monetization
  • Dynamic Ad Insertion Propelling Content Monetization
  • Server-side Ad Insertion: A Star in Making
  • Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
  • Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
  • Issues with Server-side Ad Insertion Technique
  • Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
  • Seamless Viewing Experience
  • Flexible Platforms, Simpler Delivery
  • Integrated Personalization Approach
  • Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
  • Ad Insertion Technology Powering Live Streaming Market
  • Personalized Ad Insertion for Live Streaming Content
  • Broadcasting Rights Vital for Monetization of Live Streaming Service
  • Video Advertising Benefiting from VPAID and VAST Ad Tags
  • Video Ad Serving Template (VAST) Ad Tag
  • Video Player-Ad Interface Definition (VPAID)
  • Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based
  • Ad Insertion Solutions
  • Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
  • TABLE 2: Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2012-2019
  • TABLE 3: Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • TABLE 4: United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 5: Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2012-2019
  • CANADA
    • TABLE 6: Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
    • TABLE 7: Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
  • JAPAN
    • TABLE 8: Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 9: Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • CHINA
    • TABLE 10: Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
    • TABLE 11: Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2012-2019
  • EUROPE
    • Market Facts & Figures
    • Market Analytics
    • TABLE 12: European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2020-2027
    • TABLE 13: Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2012-2019
    • TABLE 14: European Ad Insertion Servers Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
  • FRANCE
    • TABLE 15: Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 16: French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019
  • GERMANY
    • TABLE 17: Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 18: German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • ITALY
    • TABLE 19: Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
    • TABLE 20: Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2012-2019
  • UNITED KINGDOM
    • TABLE 21: United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 22: Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • SPAIN
    • TABLE 23: Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
    • TABLE 24: Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
  • RUSSIA
    • TABLE 25: Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 26: Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2012-2019
  • REST OF EUROPE
    • TABLE 27: Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
    • TABLE 28: Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2012-2019
  • ASIA-PACIFIC
    • TABLE 29: Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
    • TABLE 30: Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2012-2019
    • TABLE 31: Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
  • AUSTRALIA
    • TABLE 32: Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 33: Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • INDIA
    • TABLE 34: Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
    • TABLE 35: Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
  • SOUTH KOREA
    • TABLE 36: Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 37: South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • REST OF ASIA-PACIFIC
    • TABLE 38: Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 39: Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • LATIN AMERICA
    • TABLE 40: Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2020-2027
    • TABLE 41: Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2012-2019
    • TABLE 42: Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
  • ARGENTINA
    • TABLE 43: Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
    • TABLE 44: Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2012-2019
  • BRAZIL
    • TABLE 45: Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 46: Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019
  • MEXICO
    • TABLE 47: Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 48: Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • REST OF LATIN AMERICA
    • TABLE 49: Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 50: Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2012-2019
  • MIDDLE EAST
    • TABLE 51: The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
    • TABLE 52: Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2012-2019
    • TABLE 53: The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2012, 2020, and 2027
  • IRAN
    • TABLE 54: Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 55: Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • ISRAEL
    • TABLE 56: Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
    • TABLE 57: Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2012-2019
  • SAUDI ARABIA
    • TABLE 58: Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
    • TABLE 59: Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2012-2019
  • UNITED ARAB EMIRATES
    • TABLE 60: Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 61: United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • REST OF MIDDLE EAST
    • TABLE 62: Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 63: Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • AFRICA
    • TABLE 64: African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 65: Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2012-2019

IV. COMPETITION

  • Total Companies Profiled: 48
Back to Top
전화 문의
F A Q