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향수 및 데오드란트 시장 규모, 점유율 및 동향 분석, 유형별(향수, 데오드란트), 유통채널별, 지역별, 부문 예측(2020-2027년)

Perfumes And Deodorants Market Size, Share & Trends Analysis Report By Type (Perfumes, Deodorants), By Distribution Channel (Supermarkets & Hypermarkets, E-commerce), By Region, And Segment Forecasts, 2020 - 2027

리서치사 Grand View Research, Inc.
발행일 2020년 06월 상품 코드 943848
페이지 정보 영문 80 Pages
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향수 및 데오드란트 시장 규모, 점유율 및 동향 분석, 유형별(향수, 데오드란트), 유통채널별, 지역별, 부문 예측(2020-2027년) Perfumes And Deodorants Market Size, Share & Trends Analysis Report By Type (Perfumes, Deodorants), By Distribution Channel (Supermarkets & Hypermarkets, E-commerce), By Region, And Segment Forecasts, 2020 - 2027
발행일 : 2020년 06월 페이지 정보 : 영문 80 Pages

세계의 향수 및 데오드란트 시장 규모는 2020-2027년간 3.9%의 연평균 복합 성장률(CAGR)로 확대될 전망이며, 2027년에는 897억 9,000만 달러에 달할 것으로 예측되고 있습니다. 하이엔드 브랜드 향수와 데오드란트 소비자의 가처분 소득 증가, 비싼 향수나 데오드란트에 대한 구매 의욕 증가 등이 시장 성장을 촉진하는 중요한 요인입니다. 또한 최근 세계적으로 유기농 제품 및 천연 제품에 대한 높은 수요가 있으며, 소비자는 사용하는 퍼스널 케어 제품, 특히 향수의 성분에 대해 잘 알고 있습니다.

세계의 향수(Perfumes) 및 데오드란트( Deodorants) 시장에 대해 조사했으며, 시장 성장과 동향 및 전망, 전략, 유형·유통채널·지역별 시장 분석, 경쟁 및 벤더 상황,주요 기업 프로파일 등의 정보를 전해드립니다.

목차

제1장 조사 방법 및 범위

제2장 개요

제3장 시장 변수, 동향, 범위

  • 시장 서론
  • 침투 및 성장 전망 매핑
  • 산업 밸류체인 분석
  • 시장 역학
  • 비즈니스 환경 분석
  • 시장 로드맵
  • 시장 진출 전략
  • 코로나19(COVID-19)가 시장에 미치는 영향

제4장 소비자 행동 분석

  • 소비자의 경향과 취향
  • 구매 결정 영향요인
  • 소비자 제품 채용
  • 결과 및 권장사항

제5장 시장 분석 : 유형별

  • 동향 분석과 시장 점유율
  • 향수
  • 데오도란트

제6장 시장 분석 : 유통채널별

  • 동향 분석과 시장 점유율
  • 슈퍼마켓/하이퍼마켓
  • 전문점
  • 약국
  • E-commerce
  • 기타

제7장 시장 분석 : 지역별

  • 동향 분석과 시장 점유율
  • 북미
    • 미국
  • 유럽
    • 독일
    • 영국
  • 아시아태평양
    • 중국
    • 인도
  • 남미
    • 브라질
  • 중동 및 아프리카(MEA)
    • 아랍에미리트(UAE)

제8장 경쟁 분석

  • 세계 주요 기업, 최근 동향 및 업계에 미치는 영향
  • 주요 기업/경쟁사 분류(주요 혁신 기업, 시장 리더, 신흥 기업)
  • 벤더 상황

제9장 기업 개요

  • Revlon, Inc.
  • Firmenich International SA
  • Estee Lauder Inc.
  • L'Oreal Group
  • Beiersdorf AG
  • Christian Dior SA
  • Calvin Klein
  • Burberry Group plc
  • Giorgio Armani SpA
  • Unilever
LSH 20.07.14

List of Tables

  • 1. Perfumes & deodorants - Key market driver analysis
  • 2. Perfumes & deodorants - Key market restraint analysis
  • 3. Global perfumes market estimates and forecast, 2019 - 2027 (USD Billion)
  • 4. Global deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 5. Global perfumes & deodorants market estimates and forecast through supermarkets & hypermarkets, 2019 - 2027 (USD Billion)
  • 6. Global perfumes & deodorants market estimates and forecast through specialty stores, 2019 - 2027 (USD Billion)
  • 7. Global perfumes & deodorants market estimates and forecast through pharmacies, 2019 - 2027 (USD Billion)
  • 8. Global perfumes & deodorants market estimates and forecast through e-commerce, 2019 - 2027 (USD Billion)
  • 9. Global perfumes & deodorants market estimates and forecast through other distribution channels, 2019 - 2027 (USD Billion)
  • 10. North America perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 11. North America perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 12. North America perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 13. U.S. perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 14. U.S. perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 15. U.S. perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 16. Europe perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 17. Europe perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 18. Europe perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 19. Germany perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 20. Germany perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 21. Germany perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 22. U.K. perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 23. U.K. perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 24. U.K. perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 25. Asia Pacific perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 26. Asia Pacific perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 27. Asia Pacific perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 28. China perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 29. China perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 30. China perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 31. India perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 32. India perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 33. India perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 34. Central & South America perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 35. Central & South America perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 36. Central & South America perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 37. Brazil perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 38. Brazil perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 39. Brazil perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 40. Middle East & Africa perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 41. Middle East & Africa perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 42. Middle East & Africa perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 43. UAE perfumes & deodorants market estimates and forecast, 2019 - 2027 (USD Billion)
  • 44. UAE perfumes & deodorants market revenue estimates and forecast by type, 2019 - 2027 (USD Billion)
  • 45. UAE perfumes & deodorants market revenue estimates and forecast by distribution channel, 2019 - 2027 (USD Billion)
  • 46. Vendor landscape

List of Figures

  • 1. Perfumes & deodorants market snapshot
  • 2. Perfumes & deodorants market segmentation & scope
  • 3. Perfumes & deodorants market penetration & growth prospect mapping
  • 4. Perfumes & deodorants value chain analysis
  • 5. Perfumes & deodorants market dynamics
  • 6. Perfumes & deodorants market Porter's analysis
  • 7. Perfumes & deodorants market: Type movement analysis
  • 8. Perfumes & deodorants market: Distribution channel movement analysis
  • 9. Perfumes & deodorants market: Regional movement analysis

Perfumes And Deodorants Market Growth & Trends

The global perfumes and deodorants market size is expected to reach USD 89.79 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.9% from 2020 to 2027. Market growth is attributed to rising global demand for high-end and premium branded perfumes and deodorants. At the macro level, rising consumer disposable income, along with their increasing willingness to pay a premium for perfumes and deodorants, is a key factor favoring market growth.

Recent years have witnessed a significant demand for organic and natural products worldwide, with consumers becoming increasingly aware of the contents in the personal care products they use, most notably in the perfumes space. Organic perfumes are manufactured using 100% naturally-sourced ingredients, typically plant-based. To be classed as organic, a natural perfume should contain at least 80% certified organic ingredients.

Prominent perfume and deodorant brands usually deploy the scent marketing strategy to influence customers' buying decisions. Scent marketing (also called olfactory marketing or aroma marketing) refers to the technique of using a pleasant scent/aroma to improve the customer experience in retail outlets. Scent marketing is known to significantly increase customer foot traffic while influencing them to spend on the products they value.

Although perfume and deodorant brands have traditionally been introducing dissimilar products for men and women, recent years have witnessed rising instances of numerous brands launching genderless products to target both the male and female segments alike. For instance, in August 2019, Gucci, an Italian luxury fashion brand, launched its new line of genderless or unisex perfume under the label Mineral Aromatic. Such trends are likely to surface over the forecast period, given the increasing need among brands to innovate their products to stay competitive.

North America dominated the market for perfumes and deodorants in 2019, led by U.S. and Canada. Rising consumer awareness regarding hygiene, along with increasing availability of varied perfumes and deodorants across all distribution channels, is positively impacting the growth of the North America market. Furthermore, rising popularity of performance-driven or functional products, most notably among U.S. consumers, has been encouraging manufacturers to broaden their product portfolio to include antiperspirants that are effective on the human body for an extended period.

The market is characterized by intense competitive rivalry, with both domestic and international players sharing the market space. Product innovation and capacity expansion are among the key competitive strategies deployed by prominent market players over the years. In this regard, product innovation within the industry also includes development of products in convenient or user-friendly packages. For instance, in April 2020, Yardley, a U.K.-based personal care brand, introduced its new line of pocket-sized sanitizer perfumes under the label Eau De Cologne. These perfumes were designed to act both as a perfume and as a sanitizer. Other prominent brands are likely to follow suit, given the rising demand for hand sanitizers on account of the COVID-19 pandemic.

Perfumes And Deodorants Market Report Highlights

  • In terms of distribution channel, the supermarkets and hypermarkets segment accounted for the largest share in 2019
  • By type, the perfumes segment is expected to witness the fastest growth over the forecast period. The growth of this segment is attributed to rising demand for premium perfumes over the forecast period
  • North America emerged as the largest regional market in 2019.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Insights

Chapter 3. Perfumes & Deodorants Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Perfumes & Deodorants Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19 on Perfumes & Deodorants Market

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Perfumes & Deodorants Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2019 & 2027
  • 5.2. Perfumes
    • 5.2.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 5.3. Deodorants
    • 5.3.1. Market estimates and forecast, 2019 - 2027 (USD Billion)

Chapter 6. Perfumes & Deodorants Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
  • 6.2. Supermarkets & Hypermarkets
    • 6.2.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.3. Specialty Stores
    • 6.3.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.4. Pharmacies
    • 6.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.5. E-commerce
    • 6.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
  • 6.6. Others
    • 6.6.1. Market estimates and forecast, 2019 - 2027 (USD Billion)

Chapter 7. Perfumes & Deodorants Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2019 & 2027
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.2.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.2.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.3.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.3.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion))
    • 7.3.5. U.K.
      • 7.3.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.3.5.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.4.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.4.5.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.5.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.5.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
  • 7.6. Middle East & Africa (MEA)
    • 7.6.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
    • 7.6.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)
    • 7.6.4. UAE
      • 7.6.4.1. Market estimates and forecast, 2019 - 2027 (USD Billion)
      • 7.6.4.2. Market estimates and forecast, by type, 2019 - 2027 (USD Billion)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2019 - 2027 (USD Billion)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2019

Chapter 9. Company Profiles

  • 9.1. Revlon, Inc.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Firmenich International SA
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Estee Lauder Inc.
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. ., L'Oreal Group
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Beiersdorf AG
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Christian Dior S.A
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Calvin Klein
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Burberry Group plc
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Giorgio Armani S.p.A
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Unilever
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives
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