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세계의 디지털 비디오 광고 시장(2020-2027년) : 데스크톱, 모바일

Digital Video Advertising Market Size, Share & Trends Analysis Report By Type (Desktop, Mobile), By Industry Vertical (Retail, Automotive, Financial Services, Telecom) By Region, And Segment Forecasts, 2020 - 2027

리서치사 Grand View Research, Inc.
발행일 2020년 06월 상품 코드 943872
페이지 정보 영문 100 Pages
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세계의 디지털 비디오 광고 시장(2020-2027년) : 데스크톱, 모바일 Digital Video Advertising Market Size, Share & Trends Analysis Report By Type (Desktop, Mobile), By Industry Vertical (Retail, Automotive, Financial Services, Telecom) By Region, And Segment Forecasts, 2020 - 2027
발행일 : 2020년 06월 페이지 정보 : 영문 100 Pages

세계의 디지털 비디오 광고 시장은 예측 기간 중 41.1%의 CAGR로 추이하며, 2027년에는 2924억 달러 규모로 성장할 것으로 예측됩니다. 빅데이터 애널리틱스와의 융합에 의해 시장의 성장을 기대할 수 있을 것으로 전망됩니다. 또한 블록체인 기술도 향후 광고주에게 큰 성장 기회를 제시할 것으로 기대되고 있습니다.

세계의 디지털 비디오 광고 시장을 조사했으며, 시장 및 기술의 개요, 밸류체인, 시장 성장에 대한 각종 영향요인 분석, 시장 규모·시장 점유율 예측, 유형·최종사용자 산업·지역/주요 국가 등 각종 부문별 내역, 주요 기업 개요 등을 정리하여 전해드립니다.

제1장 조사 방법·조사 범위

제2장 개요

제3장 디지털 비디오 광고 시장 : 가변 요인·동향·전망

  • 서론
  • 밸류체인 분석
  • 시장 역학
  • 보급률·성장률 전망
  • 사업 환경 분석 툴

제4장 시장 분석·예측 : 유형별

  • 시장 규모·시장 동향 예측
  • 시장 점유율 실적·예측
  • 데스크톱
  • 모바일

제5장 시장 분석·예측 : 산업별

  • 시장 규모·시장 동향 예측
  • 시장 점유율 실적·예측
  • 소매
  • 자동차
  • 금융
  • 통신
  • 소비재·전자기기
  • 미디어·엔터테인먼트
  • 기타

제6장 시장 분석·예측 : 지역·주요 국가별

  • 시장 규모·시장 동향 예측
  • 시장 점유율 실적·예측
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 독일
    • 영국
  • 아시아태평양
    • 중국
    • 일본
    • 인도
  • 라틴아메리카
    • 브라질
    • 멕시코
  • 중동·아프리카

제7장 경쟁 구도

  • Advertise.com
  • Conversant LLC.
  • PubMatic, Inc.
  • Longtail Ad Solutions, Inc.
  • SpotX, Inc.
  • Tremor International Ltd.
  • Vdopia, Inc. DBA Chocolate
  • Verizon Media
  • Viant Technology LLC
  • ZypMedia
KSA 20.07.07

List of Tables

  • Table 1 Digital video advertising market size estimates & forecasts, 2016 - 2027 (USD Billion)
  • Table 2 Digital video advertising market, by region, 2016 - 2027 (USD Billion)
  • Table 3 Digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 4 Digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 5 Key market dr6ver impact
  • Table 6 Key market restraint/challenges impact
  • Table 7 Desktop digital video advertising market, by region, 2016 - 2027 (USD Billion)
  • Table 8 Mobile digital video advertising market, by region, 2016 - 2027 (USD Billion)
  • Table 9 Market for digital video advertising in retail, by region, 2016 - 2027 (USD Billion)
  • Table 10 Market for digital video advertising in automotive, by region, 2016 - 2027 (USD Billion)
  • Table 11 Market for digital video advertising in financial services, byregion, 2016 - 2027 (USD Billion)
  • Table 12 Market for digital video advertising in telecom, by region, 2016 - 2027 (USD Billion)
  • Table 13 Market for digital video advertising in consumer goods and electronics, by region, 2016 - 2027 (USD Billion)
  • Table 14 Market for digital video advertising in media & entertainment, by region, 2016 - 2027 (USD Billion)
  • Table 15 Market for digital video advertising in others, by region, 2016 - 2027 (USD Billion)
  • Table 16 North America digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 17 North America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 18 U.S. digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 19 U.S. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 20 Canada digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 21 Canada digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 22 Europe digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 23 Europe digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 24 Germany digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 25 Germany digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 26 U.K. digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 27 U.K. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 28 Asia Pacific digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 29 Asia Pacific digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 30 China digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 31 China digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 32 Japan digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 33 Japan digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 34 India digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 35 India digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 36 Latin America digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 37 Latin America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 38 Brazil digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 39 Brazil digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 40 Mexico digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 41 Mexico digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • Table 42 MEA digital video advertising market, by type, 2016 - 2027 (USD Billion)
  • Table 43 MEA digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)

List of Figures

  • Fig. 1 Market segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research process
  • Fig. 5 Market formulation and data visualization
  • Fig. 6 Industry snapshot
  • Fig. 7 Value chain analysis
  • Fig. 8 Market dynamics
  • Fig. 9 Penetration & growth prospect mapping
  • Fig. 10 PEST Analysis
  • Fig. 11 Industry analysis-Porter's
  • Fig. 12 Key company ranking analysis, 2019
  • Fig. 13 Digital video advertising market, by type, key takeaways
  • Fig. 14 Type movement analysis & market share, 2019 & 2027 (USD Billion)
  • Fig. 15 Desktop digital video advertising market, 2016 - 2027 (USD Billion)
  • Fig. 16 Mobile digital video advertising market, 2016 - 2027 (USD Billion)
  • Fig. 17 Digital video advertising market, by industry vertical, key takeaways
  • Fig. 18 Industry vertical movement analysis & market share, 2019 & 2027 (USD Billion)
  • Fig. 19 Market for digital video advertising in retail, 2016 - 2027 (USD Billion)
  • Fig. 20 Market for digital video advertising in automotive, 2016 - 2027 (USD Billion)
  • Fig. 21 Market for digital video advertising in financial services, 2016 - 2027 (USD Billion)
  • Fig. 22 Market for digital video advertising in telecom, 2016 - 2027 (USD Billion)
  • Fig. 23 Market for digital video advertising in consumer goods & electronics, 2016 - 2027 (USD Billion)
  • Fig. 24 Market for digital video advertising in media & entertainment, 2016 - 2027 (USD Billion)
  • Fig. 25 Market for digital video advertising in others, 2016 - 2027 (USD Billion)
  • Fig. 26 Regional market size estimates & forecasts, 2016 - 2027 (USD Billion)
  • Fig. 27 Regional movement analysis & market share, 2019 & 2027 (USD Billion)
  • Fig. 28 North America digital video advertising market by country, 2019 & 2027
  • Fig. 29 North America digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 30 North America digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 31 U.S. digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 32 U.S. digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig 33 Canada digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 34 Canada digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 35 Europe digital video advertising market by country, 2019 & 2027
  • Fig. 36 Europe digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 37 Europe digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 38 Germany digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 39 Germanydigital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 40 U.K. digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 41 U.K. digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 42 Asia Pacific digital video advertising market by country, 2019 & 2027
  • Fig. 43 Asia Pacific digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 44 Asia Pacific digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 45 China digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 46 China digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 47 India digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 48 India digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 49 Japan digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 50 Japan digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 51 Latin America digital video advertising market, 2019 & 2027
  • Fig. 52 Latin America digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 53 Latin America digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 54 Brazil digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 55 Brazil digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 56 Mexico digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 57 Mexico digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)
  • Fig. 58 Middle East and Africa digital video advertising market, 2019 & 2027
  • Fig. 59 Middle East and Africa digital video advertising market by type, 2016 - 2027 (USD Billion)
  • Fig. 60 Middle East and Africa digital video advertising market by industry vertical, 2016 - 2027 (USD Billion)

Digital Video Advertising Market Growth & Trends

The global digital video advertising market size is anticipated to reach USD 292.4 billion by 2027, exhibiting a CAGR of 41.1% over the forecast period, according to a new report by Grand View Research, Inc. The fusion of big data analytics with advertising offers promising growth prospects to the market due to the generation of vast volumes of user data. The vast amount of data has enabled marketers to carefully analyze user data and showcase specially curated advertisements according to the viewing trends of audiences. Additionally, the integration of analytics tools in advertisement platforms enables advertisers to analyze the effectiveness of advertising campaigns and thus make relevant changes as and when required.

Blockchain technology is expected to offer exciting growth prospects to advertisers in the future. Blockchain, being a secure distributed ledger, provides the ability to safely track audiences, path, budget spend, and conversion rates to network participants only. A buyer can buy an impression, which is verified by the publisher, and only then can it be added to the ledger. The implementation of blockchain technology enables everyone in the chain to see impression events, validate, and approve the changes made by individuals to create a more transparent marketplace.

Further, the fusion of cloud computing technology with digital video advertising provides promising growth to the sector, owing to the former's enhanced ability to distribute dynamic and interactive advertisements to brands and marketers efficiently. An ad-based cloud platform helps brands and marketers to optimize spend across several channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and offer various video advertisements to its clients, based on their needs and requirements. Furthermore, cloud-based platforms are also expected to facilitate the creation of personalized ads via an original optimization product.

The induction of Augmented Reality (AR) technology in digital marketing techniques offer promising growth prospects to the digital video ad market, owing to the ability of the technology to provide better inter-personal experience to viewers. The immersive nature of technology enables marketers to create deeper connections with audiences to portray a better brand image, which is essential in driving sales. Additionally, deploying AR-enabled advertisements offers more cost-effective options to brands and agencies as compared to traditional print media corporations. AR technology-based advertisements can offer marker-based and location-based advertisements, which further allow companies to practice hyperlocal advertising methods and consequently boost sales outcomes.

Digital Video Advertising Market Highlights

  • The mobile segment is envisioned to witness the highest CACR over the forecast period due to the incrementing penetration of smartphones and its ability to play video ads in several formats
  • The retail segment is expected to capture the significant CAGR over the forecast period owing to the rising trend in the usage of internet-based buying platforms by individuals
  • Asia Pacific is expected to emerge as the fastest-growing regional digital video ad market due to the availability of low-cost internet plans and rising usage of subscription-free media streaming platforms.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Purchased Database
    • 1.3.2 GVR's Internal Database
    • 1.3.3 Secondary Sources & Third Party Perspective
    • 1.3.4 Primary Research
  • 1.4 Information Analysis
    • 1.4.1 Data Analysis Models
  • 1.5 Market Formulation and Data Visualization
  • 1.6 Data Validation and Publishing

Chapter 2 Executive Summary

  • 2.1 Market Outlook
  • 2.2 Segmental Outlook

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Introduction
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market driver analysis
      • 3.3.1.1 Incremental penetration of OTT media streaming platforms
      • 3.3.1.2 Rising adoption of social media platforms
      • 3.3.1.3 Increasing penetration of smartphones
    • 3.3.2 Market restraint/challenges analysis
      • 3.3.2.1 Rising use of ad blockers
  • 3.4 Penetration & Growth Prospect Mapping
  • 3.5 Business Environment Analysis Tools
    • 3.5.1 PEST Analysis
    • 3.5.2 Porter's Five Force Analysis

Chapter 4 Type Estimates and Trend Analysis

  • 4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
  • 4.2 Type Movement Analysis & Market Share, 2019 & 2027
  • 4.3 Desktop
    • 4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
  • 4.4 Mobile
    • 4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)

Chapter 5 Industry Vertical Estimates and Trend Analysis

  • 5.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
  • 5.2 Industry Vertical Movement Analysis & Market Share, 2019 & 2027
  • 5.3 Retail
    • 5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
  • 5.4 Automotive
    • 5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
  • 5.5 Financial Services
    • 5.5.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
  • 5.6 Telecom
    • 5.6.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
  • 5.7 Consumer Goods and Electronics
    • 5.7.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
  • 5.8 Media and Entertainment
    • 5.8.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)
  • 5.9 Others
    • 5.9.1 Market size estimates and forecasts by region, 2016 - 2027 (USD Billion)

Chapter 6 Regional Estimates and Trend Analysis

  • 6.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (USD Billion)
  • 6.2 Regional Movement Analysis & Market Share, 2019 & 2027
  • 6.3 North America
    • 6.3.1 North America digital video advertising market, by type, 2016 - 2027 (USD Billion)
    • 6.3.2 North America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.3.3 U.S.
      • 6.3.3.1 U.S. digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.3.3.2 U.S. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.3.4 Canada
      • 6.3.4.1 Canada digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.3.4.2 Canada digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • 6.4 Europe
    • 6.4.1 Europe digital video advertising market, by type, 2016 - 2027 (USD Billion)
    • 6.4.2 Europe digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.4.3 Germany
      • 6.4.3.1 Germany digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.4.3.2 Germany digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.4.4 U.K.
      • 6.4.4.1 U.K. digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.4.4.2 U.K. digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • 6.5 Asia Pacific
    • 6.5.1 Asia Pacific digital video advertising market, by type, 2016 - 2027 (USD Billion)
    • 6.5.2 Asia Pacific digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.5.3 China
      • 6.5.3.1 China digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.5.3.2 China digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.5.4 Japan
      • 6.5.4.1 Japan digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.5.4.2 Japan digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.5.5 India
      • 6.5.5.1 India digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.5.5.2 India digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • 6.6 Latin America
    • 6.6.1 Latin America digital video advertising market, by type, 2016 - 2027 (USD Billion)
    • 6.6.2 Latin America digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.6.3 Brazil
      • 6.6.3.1 Brazil digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.6.3.2 Brazil digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
    • 6.6.4 Mexico
      • 6.6.4.1 Mexico digital video advertising market, by type, 2016 - 2027 (USD Billion)
      • 6.6.4.2 Mexico digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)
  • 6.7 Middle East and Africa (MEA)
    • 6.7.1 MEA digital video advertising market, by type, 2016 - 2027 (USD Billion)
    • 6.7.2 MEA digital video advertising market, by industry vertical, 2016 - 2027 (USD Billion)

Chapter 7 Competitive Landscape

  • 7.1 Advertise.com
    • 7.1.1 Company overview
    • 7.1.2 Financial performance
    • 7.1.3 Product benchmarking
    • 7.1.4 Recent developments
  • 7.2 Conversant LLC.
    • 7.2.1 Company overview
    • 7.2.2 Financial performance
    • 7.2.3 Product benchmarking
    • 7.2.4 Recent developments
  • 7.3 PubMatic, Inc.
    • 7.3.1 Company overview
    • 7.3.2 Product benchmarking
    • 7.3.3 Recent developments
  • 7.4 Longtail Ad Solutions, Inc.
    • 7.4.1 Company overview
    • 7.4.2 Financial performance
    • 7.4.3 Product benchmarking
    • 7.4.4 Recent developments
  • 7.5 SpotX, Inc.
    • 7.5.1 Company overview
    • 7.5.2 Financial performance
    • 7.5.3 Product benchmarking
    • 7.5.4 Recent developments
  • 7.6 Tremor International Ltd.
    • 7.6.1 Company overview
    • 7.6.2 Financial performance
    • 7.6.3 Product benchmarking
    • 7.6.4 Recent developments
  • 7.7 Vdopia, Inc. DBA Chocolate
    • 7.7.1 Company overview
    • 7.7.2 Product benchmarking
    • 7.7.3 Recent developments
  • 7.8 Verizon Media
    • 7.8.1 Company overview
    • 7.8.2 Financial performance
    • 7.8.3 Product benchmarking
    • 7.8.4 Recent developments
  • 7.9 Viant Technology LLC
    • 7.9.1 Company overview
    • 7.9.2 Product benchmarking
    • 7.9.3 Recent developments
  • 7.10 ZypMedia
    • 7.10.1 Company overview
    • 7.10.2 Product benchmarking
    • 7.10.3 Recent developments
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