½ÃÀ庸°í¼
»óÇ°ÄÚµå
1389562
½ºÆ©µð¿À ¹× ¹æ¼Û ½ºÆ®¸®¹Ö ¼ºñ½ºÀÇ Å¬¶ó¿ìµå Àüȯ Àü·«, ºñÁî´Ï½º »çÀÌŬ ¹× »ýÅÂ°è ¾ÆÅ°ÅØó ÀÌ¿ë »ç·ÊCloud Transition Strategy, Business Cycle, and Ecosystem Architecture Use Cases for Studio Versus Broadcast Streaming Services |
À̹ø IDC Perspective¿¡¼´Â ½ºÆ©µð¿À ¹× ¹æ¼Û ½ºÆ®¸®¹Ö ¼ºñ½ºÀÇ Å¬¶ó¿ìµå Àüȯ Àü·«, ºñÁî´Ï½º »çÀÌŬ, ¿¡ÄڽýºÅÛ ¾ÆÅ°ÅØóÀÇ ÀÌ¿ë »ç·Ê¿¡ ´ëÇØ ³íÀÇÇÕ´Ï´Ù. ¹Ìµð¾î ¿£ÅÍÅ×ÀθÕÆ®(M&E) »ê¾÷Àº Ŭ¶ó¿ìµå ¼ºñ½º·ÎÀÇ ÀüȯÀÌ °¡¼ÓÈµÇ¸é¼ Çõ½Å, °æÀï, µðÁöÅÐ ¿ì¼± °æÁ¦ÀÇ ¼ö¿ëÀÌ Áö¼ÓµÉ °ÍÀ¸·Î º¸ÀÔ´Ï´Ù. ÀÌ ¾÷°è´Â ³ÝÇø¯½º·Î ½ÃÀÛµÈ Ç»¾îÇ÷¹ÀÌ, ¿À¹ö´õÅé(OTT), D2C ¹Ìµð¾î Á¦°ø¾÷üÀÇ À§Çù¿¡ À̾î Ŭ¶ó¿ìµå ¼ºñ½º¿Í ¿ø°Ý ÇÁ·Î´ö¼ÇÀÇ ºü¸¥ µµÀÔÀ¸·Î Á¤Á¡À» ÂïÀº 2020³âÀÇ ¸¶Áö¸· º¯°îÁ¡¿¡¼ µµÀüÀ» ¹Þ¾Æ¿Ô½À´Ï´Ù. ÄÜÅÙÃ÷ Áï½Ã¼º, ³ôÀº ¼Òºñ ¼öÁØ, Áö¿¬ ¾ø´Â ¶óÀÌºê ½ºÆ®¸®¹Ö, Çâ»óµÈ »ç¿ëÀÚ °æÇè(UX)¿¡ ´ëÇÑ ¼ÒºñÀÚÀÇ ¿ä±¸¿¡ µû¶ó ¾÷°è´Â ÃѼÒÀ¯ºñ¿ë(TCO)¿¡ ÃÊÁ¡À» ¸ÂÃá »õ·Î¿î ºñÁî´Ï½º ¸ðµ¨°ú ÆÄÆ®³Ê½ÊÀ» ¼ö¿ëÇØ¾ß ÇÕ´Ï´Ù. ¾÷°è´Â ¿µÈ ½ºÆ©µð¿À¿Í ¹æ¼Û»çÀÇ D2C ¸ðµ¨ ¹× ºñÁî´Ï½º Áֱ⠰£ÀÇ °íÀ¯ÇÑ ¿ä±¸ »çÇ×À» ÇØ°áÇÏ´Â ¹Ìµð¾î ¿î¿µ°ú °íµµ·Î ÅëÇÕµÈ °í±Þ ³×ÀÌƼºê Ŭ¶ó¿ìµå ºñÁî´Ï½º ¹é¿ÀÇǽº ¹× ¹Ìµå¿ÀÇǽº ½Ã½ºÅÛÀ» µµÀÔÇØ¾ß ÇÕ´Ï´Ù. °í±Þ ±â¼úÀ» È°¿ëÇÏ¿© »ý¼ºÀû Àΰø Áö´É(GenAI), ¸Ó½Å ·¯´×(ML), µ¥ÀÌÅÍ ºÐ¼®À» ÅëÇØ ´õ¿í Áö´ÉÀûÀÌ°í °íµµ·Î ÀÚµ¿ÈµÈ Ŭ¶ó¿ìµå ±â¹Ý ¼Ö·ç¼ÇÀ» °³¹ßÇÏ¿© Áö´ÉÀûÀÎ ÀÇ»ç °áÁ¤À¸·Î ¿öÅ©Ç÷ΠÀÚµ¿È¸¦ °³¼±ÇÏ´Â µ¿½Ã¿¡ ´õ ³ôÀº ¼öÁØÀÇ È¿À²¼º, »ý»ê¼º, ¿ì¼öÇÑ »ç¿ëÀÚ °æÇèÀ» Á¦°øÇÔÀ¸·Î½á ¼öÀÍ Ã¢ÃâÀ» ±Ø´ëÈÇØ¾ß ÇÕ´Ï´Ù. IDCÀÇ Àü ¼¼°è ¹Ìµð¾î ¹× ¿£ÅÍÅ×ÀθÕÆ® µðÁöÅÐ Àü·« ¿¬±¸ Ã¥ÀÓÀÚÀÎ ¾Ë·º½º ȦÃ÷(Alex Holtz)´Â "¹Ìµð¾î ¹× ¿£ÅÍÅ×ÀθÕÆ® ¾÷°è´Â ÇöÀç ÇÏÀ̺긮µå Á¢±Ù ¹æ½ÄÀ¸·Î ½ÃÀÛÇÏ¿© Ŭ¶ó¿ìµå¸¦ µµÀÔÇÏ´Â °úÁ¤¿¡ ÀÖÀ¸¸ç, ÇâÈÄ 5-10³â ³»¿¡ 100% Ŭ¶ó¿ìµå ±â¹Ý ¹Ìµð¾î ÆÑÅ丮·Î ÀüȯÇÒ ¼ö ÀÖ½À´Ï´Ù. M&E Á¶Á÷ÀÌ Å¬¶ó¿ìµå ¼ºñ½º·Î ÀüȯÇÔ¿¡ µû¶ó »ý¼ºÇü Àΰø Áö´É, ¸Ó½Å ·¯´×, µ¥ÀÌÅÍ ºÐ¼® µî °íµµ·Î ÅëÇÕµÈ °í±Þ ³×ÀÌƼºê Ŭ¶ó¿ìµå ºñÁî´Ï½º ½Ã½ºÅÛ°ú ±â¼úÀ» äÅÃÇÏ¿© Áö´ÉÇü ÀÇ»ç °áÁ¤À¸·Î ¿öÅ©Ç÷ΠÀÚµ¿È¸¦ °³¼±ÇÏ´Â µ¿½Ã¿¡ ´õ ³ôÀº ¼öÁØÀÇ È¿À²¼º, »ý»ê¼º, ¿ì¼öÇÑ »ç¿ëÀÚ °æÇèÀ» Á¦°øÇÏ¿© ¼öÀͼºÀ» ³ôÀÏ ¼ö Àִ Ưº°ÇÑ ±âȸ¸¦ ¾ò°Ô µË´Ï´Ù."¶ó°í ¸»Çß½À´Ï´Ù.
This IDC Perspective discusses cloud transition strategy, business cycle, and ecosystem architecture use cases for studio versus broadcast streaming services. The media and entertainment (M&E) industry in its transition to cloud services will continue to innovate, compete, and embrace a digital-first economy. The industry has been challenged by the threat of pure-play, over-the-top (OTT), and direct-to-consumer media providers that began with Netflix and then a final 2020 inflection point that culminated in the rapid adoption of cloud services and remote production. Driven by consumer demand for content immediacy, elevated levels of consumption, live latency-free streaming, and enhanced user experiences (UXs), the industry must embrace new business models and partnerships focused on total cost of ownership (TCO). The industry must adopt advanced native cloud business back- and mid-office systems that are highly integrated with media operations that address the unique requirements between motion picture studios and broadcast direct-to-consumer models and business cycles. The use of advanced technologies should be leveraged to develop more intelligent and highly automated cloud-based solutions using generative artificial intelligence (GenAI), machine learning (ML), and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization."The media and entertainment industry is now well on its way to cloud adoption, having started off with a hybrid approach that over the next 5-10 years may turn toward 100% cloud-based media factories," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to adopt advanced, highly integrated native cloud business systems and technologies including generative artificial intelligence, machine learning, and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization."