This IDC study provides a sizing of the worldwide persuasive content management (PCM) software market in 2018, historical data, and a five-year forecast through 2023 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. This document updates the PCM software market view included in Worldwide Persuasive Content Management Software Forecast, 2018-2022."The persuasive content management software market is expected to grow at a CAGR of 15.1% from 2018 to 2023," said Melissa Webster, program vice president, Content and Digital Media Technologies at IDC. "The need to create, manage, and deliver engaging digital experiences in the many channels through which customers want to interact with brands and other organizations continues to fuel growth in this market."
IDC Market Forecast Figure
Advice for Technology Suppliers
- What Are the Implications for PCM Vendors?
- Drivers and Inhibitors
- Continued Investment in Digital Experience as a Strategic Priority
- Growth of Video
- Market Saturation
- SaaS Economics and New Competitive Dynamics
- Open Source
- Significant Market Developments
- Changes from Prior Forecast
- Historical and Forecast Market Values and Exchange Rates