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소매금융의 IoT 상황 : 투자의 우선사항은 모니터링, 마케팅, 웨어러블, 옴니 경험

The State of IoT on Retail Banking: Monitoring, Marketing, Wearables, and Omni-Experience Are Key Investment Priorities

리서치사 IDC
발행일 2019년 04월 상품 코드 830871
페이지 정보 영문 13 Pages
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소매금융의 IoT 상황 : 투자의 우선사항은 모니터링, 마케팅, 웨어러블, 옴니 경험 The State of IoT on Retail Banking: Monitoring, Marketing, Wearables, and Omni-Experience Are Key Investment Priorities
발행일 : 2019년 04월 페이지 정보 : 영문 13 Pages

북미의 소매금융 IoT 상황에 대해 조사 분석했으며, 투자의 우선사항, 전개 수준, 상세에 대한 체계적인 정보를 제공합니다.

주요 요약

상황 개요

기술 바이어에 대한 제안

  • 모니터링용 IoT
  • 타겟 마케팅용 IoT
  • 웨어러블 및 센서 솔루션용 IoT
  • 옴니 경험용 IoT

참고 자료

  • 관련 조사
  • 요약
KSM 19.05.16

This IDC Perspective discusses the results from IDC's Quantitative Research Group that had conducted its Global Internet of Things (IoT) Decision Maker Survey in October 2018 to understand the current adoption trends of IoT and the outlook of multiple industries across the globe regarding this technology. For this document, we looked exclusively at the results of this survey from the participating North American banks. In total, 68 bank executives were surveyed: 29 were from the larger North American banks with more than 5,000 employees, and 39 were from midtier and community banks. We broke down the results into four major investment priorities, tracked the level of deployment, and provided the details of those findings in this document."We have reached the starting point where the culmination of legacy, existing, and emerging technology can be used to create a unique and relevant experience for each customer at scale," according to Marc DeCastro, research director at IDC Financial Insights. "As the industry continues to find the right use cases to resonate with the customer, investments will need to be made by banks and credit unions of all sizes to find what works for them. Not all use cases will be successful, and with finite budgets, identifying those that work for the financial institution will rest on line of business and IT working closely with senior management and product managers to choose wisely."

Executive Snapshot

Situation Overview

Advice for the Technology Buyer

  • Using IoT for Monitoring
    • Monitoring: Use Cases and Results
    • Monitoring: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Targeted Marketing Offers
    • Targeted Marketing Offers: Use Cases and Results
    • Targeted Marketing Offers: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Wearables and Sensor Solutions
    • Wearables and Sensors: Use Cases and Results
    • Wearables and Sensors: Large Banks Readiness Versus Midtier and Community Banks
  • Using IoT for Omni-Experience
    • Omni-Experience: Use Cases and Results
    • Omni-Experience: Large Banks Readiness Versus Midtier and Community Banks

Learn More

  • Related Research
  • Synopsis
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