Global Information
회사소개 | 문의 | 위시리스트

미국 소비자의 은행 채널 선호 조사 : 소매금융의 기회

2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement

리서치사 IDC
발행일 2019년 08월 상품 코드 906108
페이지 정보 영문 23 Pages
가격
US $ 4,500 ₩ 5,431,000 PDF by E-mail (Single User License)


미국 소비자의 은행 채널 선호 조사 : 소매금융의 기회 2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement
발행일 : 2019년 08월 페이지 정보 : 영문 23 Pages

당좌예금을 가지고 있는 18세 이상 2,504명의 미국 거주자를 대상으로 실시된 미국 소비자의 은행 채널 선호에 관한 조사 결과를 바탕으로, 현황과 향후 전망에 대한 체계적인 정보를 제공합니다.

주요 요약

개요

  • 은행은 중요한 역할을 담당
  • 소매금융 관계의 확대와 성장

기술 바이어에 대한 제안

  • 관련 은행의 마케팅 메시지
  • 퍼스널 데이터의 관리
  • 적정가격에 대한 개인 정보 교환
  • 파트너 오퍼에 대한 개인 정보 교환
  • 로열티에 대한 AI와 로보틱스의 영향

참고 자료

  • 관련 조사
  • 요약
KSM 19.08.26

This IDC Perspective discusses IDC's 2019 U.S. Consumer Banking Channel Preference Survey conducted among 2,504 U.S. residents who are 18+ and have an active checking account. The way financial institutions interact with their customers during their financial journey continues to evolve as new technology becomes available. Experiences are being shaped by influences from other industries and customer experiences from leading technology companies as we continue to accelerate innovation. Some of these enhancements have benefited the customer directly, while others have provided much needed operational improvements for banks and credit unions.

According to Marc DeCastro, research director at IDC Financial Insights, "The feelings of the customer around privacy, marketing, expanded relationships, and artificial intelligence are creating a journey that is no longer linear, but rather bounces around as quickly as their financial needs change. Solutions need to be flexible enough to be customized to individual needs while allowing the bank to remain on track with their strategic initiatives. Fortunately, the technology is available to assist with providing the right mix of personalization and automation and apply that according to the customer's financial needs to help grow relationships."

Executive Snapshot

Situation Overview

  • Banks Serving a Vital Role
  • Expanding and Growing Retail Banking Relationship

Advice for the Technology Buyer

  • Relevant Bank Marketing Messages
  • Control of Personal Data
  • Personal Information Exchange for Better Pricing
  • Personal Information Exchange for Partner Offers
  • Impact of Artificial Intelligence and Robotics on Loyalty

Learn More

  • Related Research
  • Synopsis
Back to Top
전화 문의
F A Q