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모바일 부가가치 서비스(MVAS) 시장 : 세계 산업 동향, 점유율, 규모, 성장률, 기회, 예측(2020-2025년)

Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

리서치사 IMARC Services Private Limited
발행일 2020년 06월 상품 코드 945279
페이지 정보 영문 109 Pages
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모바일 부가가치 서비스(MVAS) 시장 : 세계 산업 동향, 점유율, 규모, 성장률, 기회, 예측(2020-2025년) Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
발행일 : 2020년 06월 페이지 정보 : 영문 109 Pages

세계의 모바일 부가가치 서비스(MVAS) 시장은 현재 강력한 성장을 보이고 있습니다. 2014-2019년 시장은 12% 이상의 CAGR로 성장했습니다. 전 세계에서 스마트폰 및 태블릿 사용자 수의 대폭 증가와 도시화의 진행은 시장의 성장을 촉진하는 주요 요소 중 하나입니다. 또한 모바일 애플리케이션과 웹의 보급으로 연결된 3G 및 4G 서비스의 보급 확대도 시장의 성장을 지원하고 있습니다. 특히 청년 인구 사이에서 외출처(on-the-go)에서 혁신적인 컨텐츠에 액세스하기 위해 OTT(over-the-top) 미디어 서비스의 형태로 밸류 기반 컨텐츠에 대한 선호도가 높아지고 있는 것도 성장을 유발하는 요인 중 하나로 작용하고 있습니다. 또한 업계간 디지털화의 새로운 동향도 시장의 성장에 대한 낙관적 전망을 생성하고 있습니다. 예를 들면 렌터카 서비스 프로바이더는 모바일 위치기반서비스(LBS)를 사용하여 소비자에게 추적 기능을 제공하고 있습니다. 5G 기술의 진보, 통신 인프라의 개선, 클라우드형 VAS 시스템의 투입 등 기타 요인도 시장을 한층 더 촉진할 것으로 예측됩니다. IMARC Group은 향후 수년간 시장이 계속해서 강력한 성장을 보일 것으로 예측하고 있습니다.

세계의 모바일 부가가치 서비스 (MVAS) 시장에 대해 조사했으며, 시장의 개요, 각 부문 및 지역별 시장 규모 예측, 주요 기업의 개요, 경쟁 구도 분석 등의 정보를 정리하여 전해드립니다.

제1장 서문

제2장 범위·조사 방법

제3장 개요

제4장 서론

제5장 세계의 모바일 부가가치 서비스 (MVAS) 시장

  • 시장 개요
  • 시장 성과

제6장 시장 분석 : 솔루션별

  • 쇼트 메시징 서비스(SMS)
  • 멀티미디어 메시징 서비스(MMS)
  • 위치기반서비스
  • 모바일 이메일 & IM
  • 모바일 머니
  • 모바일 광고
  • 모바일 인포테인먼트
  • 기타

제7장 시장 분석 : 디바이스 유형별

  • 휴대폰
  • 태블릿 PC
  • 랩톱/데이터 카드
  • 기타

제8장 시장 분석 : 최종사용자별

  • SMB
  • 대기업

제9장 시장 분석 : 업계별

  • BFSI
  • 미디어·엔터테인먼트
  • 헬스케어
  • 교육
  • 소매
  • 정부
  • 통신 & IT
  • 기타

제10장 시장 분석 : 지역별

  • 북미
    • 미국
    • 캐나다
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 한국
    • 호주
    • 인도네시아
    • 기타
  • 유럽
    • 독일
    • 프랑스
    • 영국
    • 이탈리아
    • 스페인
    • 러시아
    • 기타
  • 라틴아메리카
    • 브라질
    • 멕시코
    • 기타
  • 중동·아프리카
    • 시장 분석 : 국가별

제11장 SWOT 분석

제12장 밸류체인 분석

제13장 Porter의 산업 분석

제14장 가격 지표

제15장 경쟁 구도

  • 시장 구조
  • 주요 기업
  • 주요 기업의 개요
    • AT&T
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • Baidu Inc.
    • Comverse Technology Inc.
    • Gaana.com
    • Gemalto
    • Google LLC
    • InMobi
    • Kongzhong Corp
    • Mahindra Comviva
    • Mobily
    • One97 Communications Ltd.
    • OnMobile
    • Vodafone Group Plc
KSA 20.07.14

List of Figures

  • Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion US$), 2014-2019
  • Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2019
  • Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2019
  • Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2019
  • Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2019
  • Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2019
  • Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion US$), 2020-2025
  • Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
  • Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
  • Figure 103: Global: Mobile Value-Added Services Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2019 and 2025
  • Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million US$), 2020-2025
  • Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million US$), 2020-2025
  • Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million US$), 2020-2025
  • Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million US$), 2020-2025
  • Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million US$), 2020-2025
  • Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
  • Table 8: Global: Mobile Value-Added Services Market: Key Players

The global mobile value-added services market is currently witnessing strong growth. The market grew at a CAGR of more than 12% during 2014-2019. Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education. These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.

Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth. The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth. For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further. Looking forward, IMARC Group expects the market to continue to exhibit strong growth in the next few years.

Breakup by Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Breakup by Device Type:

  • Mobile Phone
  • Tablet PC
  • Laptop/Data-Card
  • Others

Breakup by End-User:

  • SMBs
  • Enterprises

Breakup by Vertical:

  • BFSI
  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom & IT
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being AT&T, Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc, etc.

Key Questions Answered in This Report:

  • How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Value-Added Services (MVAS) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market Forecast

6 Market Breakup by Solution

  • 6.1 Short Messaging Service (SMS)
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Multimedia Messaging Service (MMS)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Location Based Services
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Mobile Email & IM
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Mobile Money
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Mobile Advertising
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Mobile Infotainment
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Others
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast

7 Market Breakup by Device Type

  • 7.1 Mobile Phone
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Tablet PC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptop/Data-Card
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 SMBs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Media and Entertainment
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Education
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Retail
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Government
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Telecom & IT
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AT&T
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Alphabet Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Amazon.com Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Apple Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Baidu Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Comverse Technology Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Gaana.com
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Gemalto
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Google LLC
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 SWOT Analysis
    • 15.3.10 InMobi
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Kongzhong Corp
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Mahindra Comviva
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Mobily
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 One97 Communications Ltd.
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
    • 15.3.15 OnMobile
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio
      • 15.3.15.3 Financials
    • 15.3.16 Vodafone Group Plc
      • 15.3.16.1 Company Overview
      • 15.3.16.2 Product Portfolio
      • 15.3.16.3 Financials
      • 15.3.16.4 SWOT Analysis
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