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모바일 커머스 시장 : 세계 산업 동향, 점유율, 규모, 성장, 기회, 예측(2020-2025년)

Mobile Commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

리서치사 IMARC Services Private Limited
발행일 2020년 06월 상품 코드 945293
페이지 정보 영문 111 Pages
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모바일 커머스 시장 : 세계 산업 동향, 점유율, 규모, 성장, 기회, 예측(2020-2025년) Mobile Commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
발행일 : 2020년 06월 페이지 정보 : 영문 111 Pages

세계의 모바일 커머스 시장은 2014-2019년간 약 30%의 CAGR로 성장하고, 예측기간 중 강력한 성장을 계속할 것으로 예측됩니다. 모바일 커머스(M-Commerce)는 무선 핸드헬드 디바이스 사용에 의한 온라인으로의 상거래를 가리키는 E-Commerce의 세브세트이며, 휴대폰, 스마트폰, 스마트워치, 태블릿 등의 무선 디바이스를 이용하고, 현금 교환을 승인, 개시, 확인합니다. 강화된 보안, 편리성, 인터넷으로의 용이한 액세스를 제공하는 무선 핸드헬드 디바이스 사용 증가, 서비스 프로바이더와 휴대폰 회사의 협력에 의한 첨단 결제 솔루션 제공, BYOD의 브로드밴드 접속 증가 등은 시장 성장을 촉진하는 요인입니다.

세계의 모바일 커머스 시장에 대해 조사했으며, 시장 실적, 거래 종류·지불 모드·사용자 유형·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서론

제2장 범위와 조사 방법

제3장 주요 요약

제4장 서론

제5장 세계 시장

  • 시장 개요
  • 시장 실적

제6장 시장 내역 : 거래 종류별

  • M-Retailing
  • M-Ticketing
  • M-Billing
  • 기타

제7장 시장 내역 : 지불 모드별

  • 근거리 무선통신(NFC)
  • 프리미엄 SMS
  • 무선 애플리케이션 프로토콜(WAP)
  • 기타

제8장 시장 내역 : 사용자 유형별

  • 스마트 디바이스 사용자
  • 피처폰 사용자

제9장 시장 내역 : 지역별

  • 북미
    • 미국
    • 캐나다
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 한국
    • 호주
    • 인도네시아
    • 기타
  • 유럽
    • 독일
    • 프랑스
    • 영국
    • 이탈리아
    • 스페인
    • 러시아
    • 기타
  • 라틴아메리카
    • 브라질
    • 멕시코
    • 기타
  • 중동과 아프리카

제10장 SWOT 분석

제11장 밸류체인 분석

제12장 Porter's Five Forces 분석

제13장 경쟁 상황

  • 시장 구조
  • 주요 기업
  • 주요 기업 개요
    • Amazon.com, Inc
    • Apple Inc.
    • ASOS
    • eBay
    • Ericsson Inc.
    • Gemalto
    • Google
    • IBM
    • Mastercard Inc.
    • Mopay
    • Netflix
    • PayPal
    • SAP
    • Visa
KSM 20.07.14

List of Figures

  • Figure 1: Global: Mobile Commerce Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Commerce Market: Sales Value (in Billion US$), 2014-2019
  • Figure 3: Global: Mobile Commerce Market: Breakup by Transaction Type (in %), 2019
  • Figure 4: Global: Mobile Commerce Market: Breakup by Payment Mode (in %), 2019
  • Figure 5: Global: Mobile Commerce Market: Breakup by Type of User (in %), 2019
  • Figure 6: Global: Mobile Commerce Market: Breakup by Region (in %), 2019
  • Figure 7: Global: Mobile Commerce Market Forecast: Sales Value (in Billion US$), 2020-2025
  • Figure 8: Global: Mobile Commerce (M-Retailing) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 9: Global: Mobile Commerce (M-Retailing) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 10: Global: Mobile Commerce (M-Ticketing) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 11: Global: Mobile Commerce (M-Ticketing) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 12: Global: Mobile Commerce (M-Billing) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 13: Global: Mobile Commerce (M-Billing) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 14: Global: Mobile Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 15: Global: Mobile Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 16: Global: Mobile Commerce (Near Field Communication (NFC)) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 17: Global: Mobile Commerce (Near Field Communication (NFC)) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 18: Global: Mobile Commerce (Premium SMS) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 19: Global: Mobile Commerce (Premium SMS) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 20: Global: Mobile Commerce (Wireless application protocol (WAP)) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 21: Global: Mobile Commerce (Wireless application protocol (WAP)) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 22: Global: Mobile Commerce (Others) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 23: Global: Mobile Commerce (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 24: Global: Mobile Commerce (Smart Device Users) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 25: Global: Mobile Commerce (Smart Device Users) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 26: Global: Mobile Commerce (Feature Phone Users) Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 27: Global: Mobile Commerce (Feature Phone Users) Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 28: North America: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 29: North America: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 30: United States: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 31: United States: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 32: Canada: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 33: Canada: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 34: Asia Pacific: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 35: Asia Pacific: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 36: China: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 37: China: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 38: Japan: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 39: Japan: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 40: India: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 41: India: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 42: South Korea: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 43: South Korea: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 44: Australia: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 45: Australia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 46: Indonesia: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 47: Indonesia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 48: Others: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 49: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 50: Europe: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 51: Europe: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 52: Germany: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 53: Germany: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 54: France: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 55: France: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 56: United Kingdom: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 57: United Kingdom: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 58: Italy: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 59: Italy: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 60: Spain: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 61: Spain: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 62: Russia: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 63: Russia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 64: Others: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 65: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 66: Latin America: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 67: Latin America: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 68: Brazil: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 69: Brazil: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 70: Mexico: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 71: Mexico: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 72: Others: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 73: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 74: Middle East and Africa: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
  • Figure 75: Middle East and Africa: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
  • Figure 76: Global: Mobile Commerce Industry: SWOT Analysis
  • Figure 77: Global: Mobile Commerce Industry: Value Chain Analysis
  • Figure 78: Global: Mobile Commerce Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Commerce Market: Key Industry Highlights, 2019 and 2025
  • Table 2: Global: Mobile Commerce Market Forecast: Breakup by Transaction Type (in Million US$), 2020-2025
  • Table 3: Global: Mobile Commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2020-2025
  • Table 4: Global: Mobile Commerce Market Forecast: Breakup by Type of User (in Million US$), 2020-2025
  • Table 5: Global: Mobile Commerce Market Forecast: Breakup by Region (in Million US$), 2020-2025
  • Table 6: Global: Mobile Commerce Market: Competitive Structure
  • Table 7: Global: Mobile Commerce Market: Key Players

The global mobile commerce market grew at a CAGR of around 30% during 2014-2019. Mobile commerce, or m-commerce, is a subset of e-commerce that refers to the use of wireless handheld devices for conducting commercial transactions online. It comprises mobile banking, in-app purchases, virtual marketplace apps, such as the Amazon mobile app, and digital wallets like Google Pay, Apple Pay, and Samsung Pay. It utilizes wireless devices, like cellphones, smartphones, smartwatches, and tablets, to authorize, initiate, and confirm the exchange of money. This is facilitated by the availability of point-of-sale (POS) terminals that process transactions using nearfield communications or the internet.

The increasing usage of wireless handheld devices that offer enhanced security, convenience and easy access to the internet has encouraged tech-savvy consumers to make mobile-based payments through digital wallets and online payment gateways. These methods enable buyers to make contactless payments, thereby eliminating card swiping and manual entry, which helps in reducing human error and facilitating a smoother checkout experience. This trend has further been facilitated by the introduction of multiple safety features in mobile and wearable devices, including biometrics authentication such as fingerprint and facial recognition, which have made mobile payments more secure. Moreover, many service providers are collaborating with mobile operators to offer advanced payment solutions. Along with this, governments of various countries are undertaking initiatives to promote digital payment methods, which is providing a positive impact on market growth. Furthermore, the rising trend of bring-your-own-device (BYOD) and growing broadband connectivity are among the other factors stimulating the growth of the industry. Looking forward, IMARC Group expects the market to continue its strong growth during the next five years.

Breakup by Transaction Type:

  • M-Retailing
  • M-Ticketing
  • M-Billing
  • Others

Breakup by Payment Mode:

  • Near Field Communication (NFC)
  • Premium SMS
  • Wireless Application Protocol (WAP)
  • Others

Breakup by Type of User:

  • Smart Device Users
  • Feature Phone Users

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being Amazon.com Inc, Apple Inc., ASOS, eBay, Ericsson Inc., Gemalto, Google, IBM, Mastercard Inc., Mopay, Netflix, PayPal, SAP, Visa, etc.

Key Questions Answered in This Report:

  • How has the global mobile commerce market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the transaction type?
  • What is the breakup of the market based on the payment mode?
  • What is the breakup of the market based on the type of user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile commerce market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Commerce Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market Forecast

6 Market Breakup by Transaction Type

  • 6.1 M-Retailing
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 M-Ticketing
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 M-Billing
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Payment Mode

  • 7.1 Near Field Communication (NFC)
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Premium SMS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Wireless application protocol (WAP)
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Type of User

  • 8.1 Smart Device Users
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Feature Phone Users
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amazon.com, Inc
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 ASOS
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 eBay
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Ericsson Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Gemalto
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Google
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 SWOT Analysis
    • 13.3.8 IBM
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 Mastercard Inc.
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
      • 13.3.9.4 SWOT Analysis
    • 13.3.10 Mopay
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Netflix
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
      • 13.3.11.3 Financials
      • 13.3.11.4 SWOT Analysis
    • 13.3.12 PayPal
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio
      • 13.3.12.3 Financials
      • 13.3.12.4 SWOT Analysis
    • 13.3.13 SAP
      • 13.3.13.1 Company Overview
      • 13.3.13.2 Product Portfolio
      • 13.3.13.3 Financials
      • 13.3.13.4 SWOT Analysis
    • 13.3.14 Visa
      • 13.3.14.1 Company Overview
      • 13.3.14.2 Product Portfolio
      • 13.3.14.3 Financials
      • 13.3.14.4 SWOT Analysis
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