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남성용 미용 용품 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년)

Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

리서치사 IMARC Services Private Limited
발행일 2021년 04월 상품 코드 999795
페이지 정보 영문 107 Pages
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남성용 미용 용품 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년) Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
발행일 : 2021년 04월 페이지 정보 : 영문 107 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 남성용 미용 용품 시장 규모는 2020년에 698억 달러 가치에 달했습니다. 미용 용품은 개인이 전체적인 위생 상태와 외관을 유지하는데 도움이 됩니다. 최근 남성의 미용 패턴은 용모, 의류, 미용 트리트먼트에 중점을 두어 변화하고 있습니다. 이전에 남성 미용 용품은 면도 크림, 데오드란트, 애프터셰이브 코롱, 샴푸로 한정되어 있었습니다. 그러나 남성의 스타일을 진화시킨다는 점에서 좀 더 개성적으로 됨에 따라 남성용 제품도 도입되게 되었습니다. 이러한 제품은 보습제, 페이셜 크림, 페이스 마스크, 안티에이징 제품 등의 스킨케어 필수품부터 브론저나 컨실러 등의 화장품까지 다방면에 걸칩니다.

메트로섹슈얼 남성 증가 경향과 유명인이나 인플루언서의 영향력 상승에 의해 전통적인 남자다움에 대한 태도가 변화함에 따라 남성은 현재 미용 용품에 광범위하게 투자하고 있습니다. 또한 남자 살롱수 증가는 세계에서 남성용 세면용품 수요에 박차를 가하고 있습니다. 이것과는 별도로, 일부 시장 진출 기업은 최신 기술에 기반해 구축된 새로운 퍼포먼스 기능을 추가함으로써 면도기나 면도날 등 전기제품의 혁신을 창출하고 있습니다. 기본적인 블레이드부터 보디 그루머, 전기 면도기까지 제품 제공이 확대되고, 그것이 시장 성장을 적극적으로 촉진하고 있습니다. 주요 기업은 또한 마케팅 캠페인에 투자하고, Facebook, Instagram, Snapchat 등의 소셜 미디어 플랫폼에서 자사의 제품을 선전하고 있습니다. 세계의 남성용 미용 용품 시장은 향후 5년간 안정된 성장을 나타낼 것으로 예상됩니다.

세계의 남성용 미용 용품(Male Grooming Products) 시장에 대해 조사했으며, 업계 동향, 시장 예측, 제품·유통 채널·가격대·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서문

제2장 범위와 조사 방법

제3장 주요 요약

제4장 서론

제5장 세계의 남성용 미용 용품 시장

  • 시장 개요
  • 시장 실적
  • COVID-19의 영향
  • 제품별 시장 세분화
  • 유통 채널별 시장 세분화
  • 가격대별 시장 세분화
  • 지역별 시장 세분화
  • SWOT 분석
    • 개요
    • 강점
    • 약점
    • 시장 기회
    • 위협
  • 밸류체인 분석
    • 개요
    • 연구개발
    • 원재료 조달
    • 제조
    • 마케팅
    • 분포
    • 최종 용도
  • Porters Five Forces 분석
  • 가격 분석
    • 주요 가격 지표
    • 가격 구조
    • 마진 분석

제6장 제품별 시장 세분화

  • 남성용 세면용품
  • 전기제품
  • 애프터셰이브 로션
  • 기타

제7장 가격대별 시장 세분화

  • 대량생산품
  • 프리미엄 제품

제8장 유통 채널별 시장 세분화

  • 슈퍼마켓/하이퍼마켓
  • 약국
  • 온라인 스토어
  • 기타

제9장 지역별 시장 세분화

  • 유럽
  • 북미
  • 아시아태평양
  • 중동 및 아프리카
  • 라틴아메리카

제10장 남성용 미용 용품 제조 공정

  • 제품 개요
  • 원재료 요건
  • 제조 공정
  • 주요 성공요인과 위험요인

제11장 경쟁 상황

  • 시장 구조
  • 주요 기업
  • 주요 기업 개요
    • Procter & Gamble Company
    • Unilever PLC
    • Edgewell Personal Care Company
    • Beiersdorf AG
    • LVMH Moet Hennessy - Louis Vuitton SE
    • L'Oreal SA
    • Coty, Inc.
    • Natura Cosmeticos SA(NATURA)
    • PUIG, SL
    • Koninklijke Philips NV
    • Panasonic Corporation
KSM 21.04.28

List of Figures

  • Figure 1: Global: Male Grooming Products Market: Major Drivers and Challenges
  • Figure 2: Global: Male Grooming Products Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Male Grooming Products Market: Breakup by Product (in %), 2020
  • Figure 4: Global: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
  • Figure 5: Global: Male Grooming Products Market: Breakup by Price Range (in %), 2020
  • Figure 6: Global: Male Grooming Products Market: Breakup by Region (in %), 2020
  • Figure 7: Global: Male Grooming Products Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 8: Global: Male Grooming Products Industry: SWOT Analysis
  • Figure 9: Global: Male Grooming Products Industry: Value Chain Analysis
  • Figure 10: Global: Male Grooming Products Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Male Grooming (Male Toiletries) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 12: Global: Male Grooming (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 13: Global: Male Grooming (Electric Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 14: Global: Male Grooming (Electric Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 15: Global: Male Grooming (After Shave Lotions) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 16: Global: Male Grooming (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 17: Global: Male Grooming (Other Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 18: Global: Male Grooming (Other Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 19: Global: Male Grooming (Mass Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 20: Global: Male Grooming (Mass Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 21: Global: Male Grooming (Premium Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 22: Global: Male Grooming (Premium Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 23: Global: Male Grooming Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
  • Figure 24: Global: Male Grooming Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
  • Figure 25: Global: Male Grooming Products Market: Sales through Pharmacy Stores (in Million US$), 2015 & 2020
  • Figure 26: Global: Male Grooming Products Market Forecast: Sales through Pharmacy Stores (in Million US$), 2021-2026
  • Figure 27: Global: Male Grooming Products Market: Sales through Online Stores (in Million US$), 2015 & 2020
  • Figure 28: Global: Male Grooming Products Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
  • Figure 29: Global: Male Grooming Products Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
  • Figure 30: Global: Male Grooming Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
  • Figure 31: Europe: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 32: Europe: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 33: North America: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 34: North America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 35: Asia Pacific: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 36: Asia Pacific: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 37: Middle East and Africa: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 38: Middle East and Africa: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 39: Latin America: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 40: Latin America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 41: Male Grooming Products Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Male Grooming Products Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2021-2026
  • Table 3: Global: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2021-2026
  • Table 4: Global: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
  • Table 5: Global: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 6: Male Grooming Products Manufacturing: Raw Material Requirements
  • Table 7: Global: Male Grooming Products Market: Competitive Structure
  • Table 8: Global: Male Grooming Products Market: Key Players

The global male grooming products market reached a value of US$ 69.8 Billion in 2020. Grooming products help individuals to maintain their overall hygiene and physical appearance. In recent years, the male grooming patterns have changed with a significant emphasis on personal appearance, clothing, and beauty treatments. Earlier, male grooming products were limited to shaving creams, deodorants, aftershave colognes and shampoos. However, as men are becoming more individualistic in terms of developing their style, several products have been introduced for them. These products range from skincare essentials, such as moisturizers, facial creams, face masks and anti-aging products, to cosmetics including bronzers and concealers.

As the attitude toward traditional masculinity has changed, owing to the rising trend of the metrosexual man and the increasing influence of celebrities and influencers, men are now extensively investing in grooming products. Moreover, a rise in the number of men's salon is spurring the demand for male toiletries across the globe. Apart from this, several market players are coming up with innovations in electrical products, such as shavers and razors, by adding new performance features built on the latest technologies. From basic blades to body groomers and electric shavers, their product offerings have expanded, which in turn has provided a positive thrust to the market growth. The leading companies are also investing in marketing campaigns and promoting their products on social media platforms such as Facebook, Instagram and Snapchat. Looking forward, IMARC Group expects the global male grooming products market to exhibit moderate growth during the next five years.

Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others
  • Male toiletries currently represent the most popular products. Some of the popular products in this category include deodorants, haircare, skincare, and shower products.

Breakup by Price Range:

  • Mass Products
  • Premium Products
  • Mass products hold the largest market share across the globe since. They are preferred over premium products on account of their easy availability and affordability.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others
  • Amongst these, male grooming products are majorly distributed through supermarkets and hypermarkets as these stores provide a diverse variety of products from multiple brands.

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America
  • Region-wise, Europe holds the leading position in the market. The high living standards, coupled with the increasing demand for authentic and personalized male grooming products, are stimulating the growth of the market in the region.

Competitive Landscape:

  • The market is highly concentrated in nature, with the presence of a handful of players operating in the market, which include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moet Hennessy - Louis Vuitton SE, L'Oreal SA, Coty, Inc., Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.

Key Questions Answered in This Report:

  • How has the global male grooming products market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the industry?
  • What has been the impact of COVID-19 on the global male grooming products market?
  • What are the popular product types in the industry?
  • What are the major distribution channels in the industry?
  • What are the various stages in the value chain of the market?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the market and who are the key players?
  • What is the degree of competition in the market?
  • How are male grooming products manufactured?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Male Grooming Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Distribution Channel
  • 5.6 Market Breakup by Price Range
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Overview
    • 5.10.2 Research and Development
    • 5.10.3 Raw Material Procurement
    • 5.10.4 Manufacturing
    • 5.10.5 Marketing
    • 5.10.6 Distribution
    • 5.10.7 End-Use
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Overview
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Bargaining Power of Suppliers
    • 5.11.4 Degree of Competition
    • 5.11.5 Threat of New Entrants
    • 5.11.6 Threat of Substitutes
  • 5.12 Price Analysis
    • 5.12.1 Key Price Indicators
    • 5.12.2 Price Structure
    • 5.12.3 Margin Analysis

6 Market Breakup by Product

  • 6.1 Male Toiletries
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Electric Products
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 After Shave Lotions
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Price Range

  • 7.1 Mass Products
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Premium Products
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pharmacy Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Online Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Male Grooming Products Manufacturing Process

  • 10.1 Product Overview
  • 10.2 Raw Material Requirements
  • 10.3 Manufacturing Process
  • 10.4 Key Success and Risk Factors

11 Competitive Landscape

  • 11.1 Market Structure
  • 11.2 Key Players
  • 11.3 Profiles of Key Players
    • 11.3.1 Procter & Gamble Company
    • 11.3.2 Unilever PLC
    • 11.3.3 Edgewell Personal Care Company
    • 11.3.4 Beiersdorf AG
    • 11.3.5 LVMH Moet Hennessy - Louis Vuitton SE
    • 11.3.6 L'Oreal SA
    • 11.3.7 Coty, Inc.
    • 11.3.8 Natura Cosmeticos SA (NATURA)
    • 11.3.9 PUIG, SL
    • 11.3.10 Koninklijke Philips NV
    • 11.3.11 Panasonic Corporation
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