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학용품 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년)

School Stationery Supplies Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

리서치사 IMARC Services Private Limited
발행일 2021년 04월 상품 코드 999831
페이지 정보 영문 107 Pages
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학용품 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년) School Stationery Supplies Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
발행일 : 2021년 04월 페이지 정보 : 영문 107 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 학용품 시장 규모는 2015-2020년간 완만한 성장을 나타냈습니다. 학용품은 모든 연령층의 학생에게 있어서 필수적인 툴이며, 교육 시스템의 필수적인 부분입니다. 학용품에는 종이, 펜, 연필, 지우개, 연필깎이, 스케치펜, 필통, 공책 등이 포함됩니다. 디자인과 인쇄의 고도의 개별화에 의해 제조업체와 소비자 사이의 격차가 좁혀지고, 소비자의 요구에 맞춘 적절한 상품이 제공됩니다. 학용품은 종이, 나무, 금속, 플라스틱 등 다양한 소재의 것이 있습니다. 카드보드지, 마블지, 디자인지 등의 기타 소재도 학용품 제조에 널리 사용되고 있습니다. 세계의 학용품 시장은 2021-2026년간 약 4%의 CAGR로 확대될 것으로 예측됩니다.

소비자의 브랜드 인식 확산이나 다양한 맞춤형 옵션의 이용 가능성 등은 세계의 학용품 시장 성장의 주요 추진력의 하나입니다. 제조업체가 학용품에 인기 만화 캐릭터를 인쇄할 수 있도록 하는 다양한 아동용 TV 채널과의 라이선스 협업 등의 강력한 마케팅이나 브랜드 구축 캠페인을 하고 있는 점도 시장 성장을 촉진할 것으로 기대됩니다. 또한 주요 기업은 시장에서 경쟁 우위를 확보하기 위한 혁신적인 제품 개발에 점점 더 중점을 두고 있습니다. 예를 들어 제조업체는 유화물감, 크레용, 스케치펜, 수채화물감, 붓에서 지속가능한 친환경 상품을 도입하고 있습니다. 그 외에도 세계의 식자율 향상, 교육 지출능력 향상, 적극적인 판촉 활동, 디자인 혁신 등도 시장 성장을 촉진하고 있습니다.

세계의 학용품(School Stationery Supplies) 시장에 대해 조사했으며, 시장 개요와 함께 제품별, 유통 채널별, 최종사용자별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.

목차

제1장 서문

제2장 범위와 조사 방법

제3장 주요 요약

제4장 서론

제5장 세계의 학용품 시장

  • 시장 개요
  • 시장 실적
  • COVID-19의 영향
  • 제품별 시장 세분화
  • 유통 채널별 시장 세분화
  • 최종사용자별 시장 세분화
  • 지역별 시장 세분화

제6장 시장 세분화, 제품별

  • 종이제품
  • 필기도구
  • 컴퓨터 및 프린터 용품
  • 기타

제7장 시장 세분화, 유통 채널별

  • 문구점과 서점
  • 슈퍼마켓과 하이퍼마켓
  • 온라인
  • 기타

제8장 시장 세분화, 최종사용자별

  • K-12
  • 고등교육

제9장 시장 세분화, 지역별

  • 유럽
  • 북미
  • 아시아태평양
  • 중동과 아프리카
  • 라틴아메리카

제10장 SWOT 분석

제11장 밸류체인 분석

제12장 Porter's Five Forces 분석

제13장 가격 분석

  • 가격 지표
  • 가격 구조
  • 마진 분석

제14장 경쟁 상황

  • 시장 구조
  • 주요 기업
  • 주요 기업 개요
    • Pilot
    • Kokuyo Camlin
    • Newell Rubbermaid
    • Societe BIC
    • ACCO Brands
    • Adveo
    • Ardent Group
    • El Corte Ingles
    • Herlitz(Pelikan)
    • Kaut-Bullinger
    • Lyreco
    • Metro
    • Ryman Group
    • WHSmith
KSM 21.04.23

List of Figures

  • Figure 1: Global: School Stationery Supplies Market: Major Drivers and Challenges
  • Figure 2: Global: School Stationery Supplies Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: School Stationery Supplies Market: Breakup by Product (in %), 2020
  • Figure 4: Global: School Stationery Supplies Market: Breakup by Distribution Channel (in %), 2020
  • Figure 5: Global: School Stationery Supplies Market: Breakup by End-User (in %), 2020
  • Figure 6: Global: School Stationery Supplies Market: Breakup by Region (in %), 2020
  • Figure 7: Global: School Stationery Supplies Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 8: Global: School Stationery Supplies Industry: SWOT Analysis
  • Figure 9: Global: School Stationery Supplies Industry: Value Chain Analysis
  • Figure 10: Global: School Stationery Supplies Industry: Porter's Five Forces Analysis
  • Figure 11: Global: School Stationery Supplies (Paper Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 12: Global: School Stationery Supplies (Paper Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 13: Global: School Stationery Supplies (Writing Instruments) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 14: Global: School Stationery Supplies (Writing Instruments) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 15: Global: School Stationery Supplies (Computer and Printer Supplies) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 16: Global: School Stationery Supplies (Computer and Printer Supplies) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 17: Global: School Stationery Supplies (Other Products) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 18: Global: School Stationery Supplies (Other Products) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 19: Global: School Stationery Supplies Market: Sales through Stationary and Book Shops (in Million US$), 2015 & 2020
  • Figure 20: Global: School Stationery Supplies Market Forecast: Sales through Stationary and Book Shops (in Million US$), 2021-2026
  • Figure 21: Global: School Stationery Supplies Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
  • Figure 22: Global: School Stationery Supplies Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
  • Figure 23: Global: School Stationery Supplies Market: Online Sales (in Million US$), 2015 & 2020
  • Figure 24: Global: School Stationery Supplies Market Forecast: Online Sales (in Million US$), 2021-2026
  • Figure 25: Global: School Stationery Supplies Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
  • Figure 26: Global: School Stationery Supplies Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
  • Figure 27: Global: School Stationery Supplies (K-12) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 28: Global: School Stationery Supplies (K-12) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 29: Global: School Stationery Supplies (Higher Education) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 30: Global: School Stationery Supplies (Higher Education) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 31: Europe: School Stationery Supplies Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 32: Europe: School Stationery Supplies Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 33: North America: School Stationery Supplies Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 34: North America: School Stationery Supplies Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 35: Asia Pacific: School Stationery Supplies Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 36: Asia Pacific: School Stationery Supplies Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 37: Middle East and Africa: School Stationery Supplies Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 38: Middle East and Africa: School Stationery Supplies Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 39: Latin America: School Stationery Supplies Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 40: Latin America: School Stationery Supplies Market Forecast: Sales Value (in Million US$), 2021-2026

List of Table

  • Table 1: Global: School Stationery Supplies Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: School Stationery Supplies Market Forecast: Breakup by Product (in Million US$), 2021-2026
  • Table 3: Global: School Stationery Supplies Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
  • Table 4: Global: School Stationery Supplies Market Forecast: Breakup by End-User (in Million US$), 2021-2026
  • Table 5: Global: School Stationery Supplies Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 6: Global: School Stationery Supplies Market Structure
  • Table 7: Global: School Stationery Supplies Market: Key Players

The global school stationery supplies market exhibited moderate growth during 2015-2020. School stationery is an essential tool for students of all age groups and is an integral part of the education system. School supplies include papers, pens, pencils, erasers, sharpeners, sketch pens, pencil cases, notebooks, etc. A high degree of personalization in designing and printing has bridged the gap between the manufacturers and the consumers, thus providing them with supplies that fit the exact requirements of the consumers. School stationery is available in a wide variety of materials, such as paper, wood, metal, and plastic. Other materials such as cardboard and marble and design papers are also extensively used in the manufacturing of school stationery supplies. Looking forward, IMARC Group expects the global school stationery supplies market to grow at a CAGR of around 4% during 2021-2026.

Factors such as increasing brand consciousness of the consumers and availability of a wide variety of customizing options are among the key drivers for the growth of the global school stationery supplies market. Strong marketing and brand building campaigns such as licensed collaborations with various children television channels that enable the manufacturers to print popular cartoon characters on the stationery products are also expected to catalyze the growth of the market. Additionally, the key players are increasingly emphasizing on developing innovative products to gain a competitive advantage in the market. For instance, manufacturers are introducing sustainable and eco-friendly variants of oil paints, crayons, sketch pens, watercolors, and paint-brushes. Some of the other factors that are expected to drive the market include increasing global literacy rates, rising educational spending capacity, aggressive promotional activities, design innovations, etc.

IMARC Group's latest report provides a deep insight into the global school stationery supplies market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global school stationery supplies market in any manner.

Report Coverage:

  • Historical, Current and Future Market Trends

Market Breakup by Product:

  • Paper Products
  • Writing Instruments
  • Computer and Printer Supplies
  • Others

Market Breakup by End-User:

  • K-12
  • Higher Education

Market Breakup by Distribution Channel:

  • Stationary and Book Shops
  • Supermarkets and Hypermarkets
  • Online
  • Others

Market Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being Pilot, Kokuyo Camlin, Newell Rubbermaid, Societe BIC, ACCO Brands, Adveo, Ardent Group, El Corte Ingles, Herlitz (Pelikan), Kaut-Bullinger, Lyreco, Metro, Ryman Group, WHSmith, etc.

Key Questions Answered in This Report:

  • How has the global school stationery supplies market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global school stationery supplies industry?
  • What has been the impact of COVID-19 on the global school stationery supplies market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the global school stationery supplies industry?
  • What are the key driving factors and challenges in the global school stationery supplies industry?
  • What is the structure of the global school stationery supplies industry and who are the key players?
  • What is the degree of competition in the global school stationery supplies industry?
  • What are the profit margins in the global school stationery supplies industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global School Stationery Supplies Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Distribution Channel
  • 5.6 Market Breakup by End-User
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Product

  • 6.1 Paper Products
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Writing Instruments
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Computer and Printer Supplies
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Stationary and Book Shops
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 K-12
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Higher Education
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

  • 13.1 Price Indicators
  • 13.2 Price Structure
  • 13.3 Margin Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Pilot
    • 14.3.2 Kokuyo Camlin
    • 14.3.3 Newell Rubbermaid
    • 14.3.4 Societe BIC
    • 14.3.5 ACCO Brands
    • 14.3.6 Adveo
    • 14.3.7 Ardent Group
    • 14.3.8 El Corte Ingles
    • 14.3.9 Herlitz (Pelikan)
    • 14.3.10 Kaut-Bullinger
    • 14.3.11 Lyreco
    • 14.3.12 Metro
    • 14.3.13 Ryman Group
    • 14.3.14 WHSmith
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