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스마트 TV 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년)

Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

리서치사 IMARC Services Private Limited
발행일 2021년 04월 상품 코드 999888
페이지 정보 영문 115 Pages
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스마트 TV 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년) Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
발행일 : 2021년 04월 페이지 정보 : 영문 115 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 스마트 TV 시장 규모는 2020년에 2,021억 달러에 달했습니다. 스마트 TV는 커넥티드 TV라고도 불리고, 인터넷 접속과 통합되고 있으며, 다양한 애플리케이션으로부터 온디맨드 컨텐츠, 스트리밍 서비스로의 액세스 및 기타 무선 디바이스와 접속하는 기능 등 폭넓은 기능의 제공에 도움이 됩니다. 또한 케이블, 위성 또는 무선(OTA) 송신을 수동적으로 수신할 수도 있습니다. 게다가 스마트 TV에는 TV 운영체제와 그래픽 사용자 인터페이스(GUI)와 함께 추가 하드웨어와 접속이 있습니다. 이러한 어뎁테이션은 시청자가 접속된 디바이스 기능에 액세스 및 제어하고, 인터넷 비디오 서비스로부터 컨텐츠를 스트리밍하는데 도움이 됩니다.

급속한 도시화, 소득수준 상승, 고속 인터넷의 용이한 이용 가능성에 의해 YouTube Premium, Netflix, Hulu, Vimeo, Amazon Prime Video 등의 온라인 비디오 스트리밍 채널에 대한 소비자의 지출이 증가하고 있습니다. 이로 인해 스마트 TV는 키보드, 마우스, 스마트폰, 태블릿 등의 입력 기기에 무선으로 접속하고, 사용 용이성을 향상시키고, 텍스트 입력, 내비게이션, 인터넷 브라우징이 가능하기 때문에 세계에서 수요가 증가하고 있습니다. 또한 Xiaomi, Micromax, OnePlus 등 주요 스마트폰 제조업체의 일부는 스마트 TV에 큰 관심을 보이고 있습니다. 그 결과 그들은 몇 년 전부터 Sony나 Samsung과 같은 전자 대기업에 의해 지배되어 온 스마트 TV 시장에 대한 참여에 초점을 맞추고 있습니다. 이것과는 별도로, 업계의 기술 진보에 의해 4K 해상도 TV의 채용도 향후 몇 년간 시장 성장을 지지할 것으로 예상됩니다. 세계의 스마트 TV 시장은 향후 5년간 완만한 성장을 나타낼 것으로 예상됩니다.

세계의 스마트 TV(Smart TV) 시장에 대해 조사했으며, 업계 동향, 시장 예측, 해상도 종류·화면 사이즈·화면 종류·기술·플랫폼·유통 채널·용도·지역별 시장 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 서문

제2장 범위와 조사 방법

제3장 주요 요약

제4장 서론

제5장 세계의 스마트 TV 시장

  • 시장 개요
  • 시장 실적
  • COVID-19의 영향
  • 해상도 종류별 시장 세분화
  • 화면 사이즈별 시장 세분화
  • 화면 종류별 시장 세분화
  • 기술별 시장 세분화
  • 플랫폼별 시장 세분화
  • 유통 채널별 시장 세분화
  • 용도별 시장 세분화
  • 지역별 시장 세분화
  • SWOT 분석
    • 개요
    • 강점
    • 약점
    • 시장 기회
    • 위협
  • 밸류체인 분석
    • 개요
    • 연구개발
    • 원재료 조달
    • 제조
    • 마케팅
    • 유통
    • 수출
    • 최종사용자
  • Porter's Five Forces 분석
  • 가격 분석

제6장 해상도 종류별 시장 세분화

  • 4K UHD TV
  • HD TV
  • 풀 HD TV
  • 8K TV

제7장 화면 사이즈별 시장 세분화

  • 32 인치 미만
  • 32-45 인치
  • 46-55 인치
  • 56-65 인치
  • 65 인치 이상

제8장 화면 종류별 시장 세분화

  • 플랫
  • 곡면

제9장 기술별 시장 세분화

  • LCD(액정 디스플레이)
  • LED(발광 다이오드)
  • OLED(유기 발광 다이오드)
  • QLED(양자점 발광 다이오드)

제10장 플랫폼별 시장 세분화

  • Android
  • Roku
  • WebOS
  • Tizen OS
  • iOS
  • MyHomeScreen
  • 기타

제11장 유통 채널별 시장 세분화

  • 오프라인
  • 온라인

제12장 용도별 시장 세분화

  • 주택
  • 상업

제13장 지역별 시장 세분화

  • 아시아태평양
  • 유럽
  • 북미
  • 중동 및 아프리카
  • 라틴아메리카

제14장 스마트 TV 제조 공정

  • 제품 개요
  • 원재료 요건
  • 제조 공정
  • 주요 성공요인과 위험요인

제15장 경쟁 상황

  • 시장 구조
  • 주요 기업
  • 주요 기업 개요
    • Apple Inc.
    • Haier Group Corporation
    • Hisense Group Co. Ltd
    • Hitachi Ltd
    • Insignia Systems Inc.
    • Koninklijke Philips NV
    • LG Electronics Inc.
    • Panasonic Corporation
    • Samsung Electronics Co.
    • Sony Corporation
    • TCL Corporation
    • Vizio Inc.
    • Westinghouse Electric Corporation
KSM 21.04.30

List of Figures

  • Figure 1: Global: Smart TV Market: Major Drivers and Challenges
  • Figure 2: Global: Smart TV Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2020
  • Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2020
  • Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2020
  • Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2020
  • Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2020
  • Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2020
  • Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2020
  • Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2020
  • Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 12: Global: Smart TV Industry: SWOT Analysis
  • Figure 13: Global: Smart TV Industry: Value Chain Analysis
  • Figure 14: Global: Smart TV Industry: Porter's Five Forces Analysis
  • Figure 15: Global: Smart TV (4K UHD TV) Market: Sales Value (in Million US$), 2015-2020
  • Figure 16: Global: Smart TV (HD TV) Market: Sales Value (in Million US$), 2015-2020
  • Figure 17: Global: Smart TV (Full HD TV) Market: Sales Value (in Million US$), 2015-2020
  • Figure 18: Global: Smart TV (8K TV) Market: Sales Value (in Million US$), 2015-2020
  • Figure 19: Global: Smart TV (Below 32 Inches) Market: Sales Value (in Million US$), 2015-2020
  • Figure 20: Global: Smart TV (32 to 45 Inches) Market: Sales Value (in Million US$), 2015-2020
  • Figure 21: Global: Smart TV (46 to 55 Inches) Market: Sales Value (in Million US$), 2015-2020
  • Figure 22: Global: Smart TV (56 to 65 Inches) Market: Sales Value (in Million US$), 2015-2020
  • Figure 23: Global: Smart TV (Above 65 Inches) Market: Sales Value (in Million US$), 2015-2020
  • Figure 24: Global: Smart TV (Flat) Market: Sales Value (in Million US$), 2015-2020
  • Figure 25: Global: Smart TV (Curved) Market: Sales Value (in Million US$), 2015-2020
  • Figure 26: Global: Smart TV (LCD) Market: Sales Value (in Million US$), 2015-2020
  • Figure 27: Global: Smart TV (LED) Market: Sales Value (in Million US$), 2015-2020
  • Figure 28: Global: Smart TV (OLED) Market: Sales Value (in Million US$), 2015-2020
  • Figure 29: Global: Smart TV (QLED) Market: Sales Value (in Million US$), 2015-2020
  • Figure 30: Global: Smart TV (Android) Market: Sales Value (in Million US$), 2015-2020
  • Figure 31: Global: Smart TV (Roku) Market: Sales Value (in Million US$), 2015-2020
  • Figure 32: Global: Smart TV (WebOS) Market: Sales Value (in Million US$), 2015-2020
  • Figure 33: Global: Smart TV (Tizen OS) Market: Sales Value (in Million US$), 2015-2020
  • Figure 34: Global: Smart TV (iOS) Market: Sales Value (in Million US$), 2015-2020
  • Figure 35: Global: Smart TV (MyHomeScreen) Market: Sales Value (in Million US$), 2015-2020
  • Figure 36: Global: Smart TV (Other Platforms) Market: Sales Value (in Million US$), 2015-2020
  • Figure 37: Global: Smart TV Market: Offline Sales (in Million US$), 2015-2020
  • Figure 38: Global: Smart TV Market: Online Sales (in Million US$), 2015-2020
  • Figure 39: Global: Smart TV (Residential) Market: Sales Value (in Million US$), 2015-2020
  • Figure 40: Global: Smart TV (Commercial) Market: Sales Value (in Million US$), 2015-2020
  • Figure 41: Asia Pacific: Smart TV Market: Sales Value (in Million US$), 2015-2020
  • Figure 42: Europe: Smart TV Market: Sales Value (in Million US$), 2015-2020
  • Figure 43: North America: Smart TV Market: Sales Value (in Million US$), 2015-2020
  • Figure 44: Middle East and Africa: Smart TV Market: Sales Value (in Million US$), 2015-2020
  • Figure 45: Latin America: Smart TV Market: Sales Value (in Million US$), 2015-2020
  • Figure 46: Smart TV Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Smart TV Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Smart TV Market: Breakup by Resolution Type (in Million US$), 2015-2020
  • Table 3: Global: Smart TV Market: Breakup by Screen Size (in Million US$), 2015-2020
  • Table 4: Global: Smart TV Market: Breakup by Screen Type (in Million US$), 2015-2020
  • Table 5: Global: Smart TV Market: Breakup by Technology (in Million US$), 2015-2020
  • Table 6: Global: Smart TV Market: Breakup by Platform (in Million US$), 2015-2020
  • Table 7: Global: Smart TV Market: Breakup by Distribution Channel (in Million US$), 2015-2020
  • Table 8: Global: Smart TV Market: Breakup by Application (in Million US$), 2015-2020
  • Table 9: Global: Smart TV Market: Breakup by Region (in Million US$), 2015-2020
  • Table 10: Global: Smart TV Market: Competitive Structure
  • Table 11: Global: Smart TV Market: Key Players

The global smart TV market reached a value of US$ 202.1 Billion in 2020. Smart televisions (TVs), also known as connected TVs, are integrated with internet connectivity, which assists in providing a wide range of features, such as on-demand content from different applications, access to streaming services, and the capability of connecting with other wireless devices. They can also receive cable, satellite or over the air (OTA) transmission passively. Besides this, smart TVs have extra hardware and connections, along with a TV operating system and a graphical user interface (GUI). These adaptations help viewers in accessing and controlling features of the connected devices and streaming content from internet video services.

Owing to rapid urbanization, inflating income levels and the easy availability of high-speed internet, there is an increase in the consumers' spending on online video streaming channels, such as YouTube Premium, Netflix, Hulu, Vimeo and Amazon Prime Video. In line with this, as smart TVs can wirelessly connect to input devices, such as keyboards, mouses, smartphones and tablets, for enhancing usability and enabling text entry, navigation and internet browsing, their demand is increasing across the globe. Furthermore, some of the leading smartphone manufacturers, such as Xiaomi, Micromax and OnePlus, are taking a notable interest in smart TVs. As a result, they are focusing on entering the smart TV market, which has been dominated by electronics giants like Sony and Samsung for several years. Apart from this, the adoption of 4K resolution TV sets, in confluence with technological advancements in the industry are also anticipated to bolster the market growth in the upcoming years. Looking forward, IMARC Group expects the global smart TV market to exhibit moderate growth during the next five years.

Breakup by Resolution Type:

  • 4K UHD TV
  • HD TV
  • Full HD TV
  • 8K TV

Breakup by Screen Size:

  • Below 32 Inches

32 to 45 Inches

46 to 55 Inches

56 to 65 Inches

  • Above 65 Inches
  • The 46 to 55 inches segment exhibits a clear dominance in the market.

Breakup by Screen Type:

  • Flat
  • Curved
  • Flat-screen TVs currently hold the largest market share.

Breakup by Technology:

  • Liquid Crystal Display (LCD)
  • Light Emitting Diode (LED)
  • Organic Light Emitting Diode (OLED)
  • Quantum Dot Light Emitting Diode (QLED)
  • Amongst these, LED accounts for the majority of the total market share.

Breakup by Platform:

  • Android
  • Roku
  • WebOS
  • Tizen OS
  • iOS
  • MyHomeScreen
  • Others
  • At present, Android dominates the market, holding the largest market share.

Breakup by Distribution Channel:

  • Offline
  • Online
  • The offline segment represents the most popular distribution channel.

Breakup by Application:

  • Residential
  • Commercial
  • The residential sector accounts for the majority of the global market share.

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America
  • On the geographical front, Asia Pacific enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

  • LG Electronics, Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • Panasonic Corporation
  • Vizio Inc.
  • Apple Inc.
  • Hisense Group Co. Ltd.
  • Koninklijke Philips NV
  • TCL Corporation
  • Insignia Systems Inc.
  • Haier Group Corporation
  • Hitachi Ltd.
  • Westinghouse Electric Corporation

Key Questions Answered in This Report:

  • How has the global smart TV market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the industry?
  • What has been the impact of COVID-19 on the global smart TV industry?
  • What are the major resolution types in the industry?
  • What are the popular screen sizes in the industry?
  • What are the key screen types in the industry?
  • What are the major technologies in the industry?
  • What are the popular platforms in the industry?
  • What are the key distribution channels in the industry?
  • What are the major applications in the industry?
  • What are the various stages in the value chain of the global smart TV industry?
  • What are the key driving factors and challenges in the global smart TV industry?
  • What is the structure of the global smart TV industry and who are the key players?
  • What is the degree of competition in the global smart TV industry?
  • How are smart TVs manufactured?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Smart TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Resolution Type
  • 5.5 Market Breakup by Screen Size
  • 5.6 Market Breakup by Screen Type
  • 5.7 Market Breakup by Technology
  • 5.8 Market Breakup by Platform
  • 5.9 Market Breakup by Distribution Channel
  • 5.10 Market Breakup by Application
  • 5.11 Market Breakup by Region
  • 5.12 Market Forecast
  • 5.13 SWOT Analysis
    • 5.13.1 Overview
    • 5.13.2 Strengths
    • 5.13.3 Weaknesses
    • 5.13.4 Opportunities
    • 5.13.5 Threats
  • 5.14 Value Chain Analysis
    • 5.14.1 Overview
    • 5.14.2 Research and Development
    • 5.14.3 Raw Material Procurement
    • 5.14.4 Manufacturing
    • 5.14.5 Marketing
    • 5.14.6 Distribution
    • 5.14.7 Exports
    • 5.14.8 End-User
  • 5.15 Porters Five Forces Analysis
    • 5.15.1 Overview
    • 5.15.2 Bargaining Power of Buyers
    • 5.15.3 Bargaining Power of Suppliers
    • 5.15.4 Degree of Competition
    • 5.15.5 Threat of New Entrants
    • 5.15.6 Threat of Substitutes
  • 5.16 Price Analysis

6 Market Breakup by Resolution Type

  • 6.1 4K UHD TV
  • 6.2 HD TV
  • 6.3 Full HD TV
  • 6.4 8K TV

7 Market Breakup by Screen Size

  • 7.1 Below 32 Inches
  • 7.2 32 to 45 Inches
  • 7.3 46 to 55 Inches
  • 7.4 56 to 65 Inches
  • 7.5 Above 65 Inches

8 Market Breakup by Screen Type

  • 8.1 Flat
  • 8.2 Curved

9 Market Breakup by Technology

  • 9.1 LCD (Liquid Crystal Display)
  • 9.2 LED (Light Emitting Diode)
  • 9.3 OLED (Organic Light Emitting Diode)
  • 9.4 QLED (Quantum Dot Light Emitting Diode)

10 Market Breakup by Platform

  • 10.1 Android
  • 10.2 Roku
  • 10.3 WebOS
  • 10.4 Tizen OS
  • 10.5 iOS
  • 10.6 MyHomeScreen
  • 10.7 Others

11 Market Breakup by Distribution Channel

  • 11.1 Offline
  • 11.2 Online

12 Market Breakup by Application

  • 12.1 Residential
  • 12.2 Commercial

13 Market Breakup by Region

  • 13.1 Asia Pacific
  • 13.2 Europe
  • 13.3 North America
  • 13.4 Middle East and Africa
  • 13.5 Latin America

14 Smart TV Manufacturing Process

  • 14.1 Product Overview
  • 14.2 Raw Material Requirements
  • 14.3 Manufacturing Process
  • 14.4 Key Success and Risk Factors

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Apple Inc.
    • 15.3.2 Haier Group Corporation
    • 15.3.3 Hisense Group Co. Ltd
    • 15.3.4 Hitachi Ltd
    • 15.3.5 Insignia Systems Inc.
    • 15.3.6 Koninklijke Philips NV
    • 15.3.7 LG Electronics Inc.
    • 15.3.8 Panasonic Corporation
    • 15.3.9 Samsung Electronics Co.
    • 15.3.10 Sony Corporation
    • 15.3.11 TCL Corporation
    • 15.3.12 Vizio Inc.
    • 15.3.13 Westinghouse Electric Corporation
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