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세계의 실시간 경매 시장(2022-2026년)

Global Real Time Bidding Market 2022-2026

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2021년 12월 상품코드 1046397
페이지 정보 영문 120 Pages 배송안내
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세계의 실시간 경매 시장(2022-2026년) Global Real Time Bidding Market 2022-2026
발행일 : 2021년 12월 페이지 정보 : 영문 120 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 실시간 경매 시장 규모는 2022-2026년간 165억 2,000만 달러 성장하고, 예측기간 중 22.21%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다.

시장 성장의 원동력은 디지털 전환과 청중 타겟팅 개선입니다.

세계 실시간 경매(Real Time Bidding) 시장의 전체적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 분석 정보를 전해드립니다.

목차

개요

시장 구도

  • 시장 생태계
  • 밸류체인 분석

시장 규모

  • 시장의 정의
  • 시장 부문 분석
  • 시장 규모(2021년)
  • 시장 전망 : 예측(2021-2026년)

Five Forces 분석

  • 바이어의 교섭력
  • 공급 기업의 교섭력
  • 신규 진출업체의 위협
  • 대체품의 위협
  • 경쟁사의 위협
  • 시장 현황

시장 세분화 : 경매 유형별

  • 시장 부문
  • 경매 유형별 비교
  • 공개 경매 : 시장 규모와 예측(2021-2026년)
  • 초대 경매 : 시장 규모와 예측(2021-2026년)
  • 경매 유형별 시장 기회

고객 상황

지역별 상황

  • 지역별 세분화
  • 지역별 비교
  • 북미 : 시장 규모와 예측(2021-2026년)
  • 아시아태평양 : 시장 규모와 예측(2021-2026년)
  • 유럽 : 시장 규모와 예측(2021-2026년)
  • 남미 : 시장 규모와 예측(2021-2026년)
  • 중동 및 아프리카 : 시장 규모와 예측(2021-2026년)
  • 주요 국가
  • 지역 상황별 시장 기회
  • 시장 성장 촉진요인
  • 시장이 해결해야 할 과제
  • 시장 동향

벤더 구도

  • 벤더 구도
  • 혼란 상황

벤더 분석

  • 대상 벤더
  • 벤더의 시장 포지셔닝
  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.
  • Smaato Inc.
  • The Rubicon Project Inc.
  • Twitter Inc.
  • Yandex NV

부록

LSH 22.02.11

Technavio has been monitoring the real time bidding market and it is poised to grow by $ 16.52 bn during 2022-2026, decelerating at a CAGR of 22.21% during the forecast period. Our report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by digital transformation and improved targeting of the audience. In addition, digital transformation is anticipated to boost the growth of the market as well.

The real time bidding market analysis includes the type segment and geographic landscape.

Technavio's real time bidding market is segmented as below:

By Type

  • Open auction
  • Invitation-only auction

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • South America
  • MEA

This study identifies the increased popularity of social media inventoryas one of the prime reasons driving the real time bidding market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on real time bidding market covers the following areas:

  • Real time bidding market sizing
  • Real time bidding market forecast
  • Real time bidding market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading real time bidding market vendors that include ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV. Also, the real time bidding market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

  • Executive Summary
    • Market Overview
  • Market Landscape
    • Market ecosystem
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026
  • Five Forces Analysis
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Auction type
    • Market segments
    • Comparison by Auction type
    • Open auction - Market size and forecast 2021-2026
    • Invitation-only auction - Market size and forecast 2021-2026
    • Market opportunity by Auction type
  • Customer landscape
  • Geographic Landscape
    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2021-2026
    • APAC - Market size and forecast 2021-2026
    • Europe - Market size and forecast 2021-2026
    • South America - Market size and forecast 2021-2026
    • MEA - Market size and forecast 2021-2026
    • Key leading countries
    • Market opportunity By Geographical Landscape
    • Market drivers
    • Market challenges
    • Market trends
  • Vendor Landscape
    • Vendor landscape
    • Landscape disruption
  • Vendor Analysis
    • Vendors covered
    • Market positioning of vendors
    • ABB Ltd.
    • Adobe Inc.
    • Criteo SA
    • Facebook Inc.
    • PubMatic Inc.
    • Salesforce.com Inc.
    • Smaato Inc.
    • The Rubicon Project Inc.
    • Twitter Inc.
    • Yandex NV
  • Appendix
    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

Exhibits

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Parent market
  • 9: Market characteristics
  • 10: Offerings of vendors included in the market definition
  • 11: Market segments
  • 12: Global - Market size and forecast 2021 - 2026 ($ billion)
  • 13: Global market: Year-over-year growth 2021 - 2026 (%)
  • 14: Five forces analysis 2021 & 2026
  • 15: Bargaining power of buyers
  • 16: Bargaining power of suppliers
  • 17: Threat of new entrants
  • 18: Threat of substitutes
  • 19: Threat of rivalry
  • 20: Market condition - Five forces 2021
  • 21: Auction type - Market share 2021-2026 (%)
  • 22: Comparison by Auction type
  • 23: Open auction - Market size and forecast 2021-2026 ($ billion)
  • 24: Open auction - Year-over-year growth 2021-2026 (%)
  • 25: Invitation-only auction - Market size and forecast 2021-2026 ($ billion)
  • 26: Invitation-only auction - Year-over-year growth 2021-2026 (%)
  • 27: Market opportunity by Auction type
  • 28: Customer landscape
  • 29: Market share By Geographical Landscape 2021-2026 (%)
  • 30: Geographic comparison
  • 31: North America - Market size and forecast 2021-2026 ($ billion)
  • 32: North America - Year-over-year growth 2021-2026 (%)
  • 33: APAC - Market size and forecast 2021-2026 ($ billion)
  • 34: APAC - Year-over-year growth 2021-2026 (%)
  • 35: Europe - Market size and forecast 2021-2026 ($ billion)
  • 36: Europe - Year-over-year growth 2021-2026 (%)
  • 37: South America - Market size and forecast 2021-2026 ($ billion)
  • 38: South America - Year-over-year growth 2021-2026 (%)
  • 39: MEA - Market size and forecast 2021-2026 ($ billion)
  • 40: MEA - Year-over-year growth 2021-2026 (%)
  • 41: Key leading countries
  • 42: Market opportunity By Geographical Landscape ($ billion)
  • 43: Impact of drivers and challenges
  • 44: Vendor landscape
  • 45: Landscape disruption
  • 46: Industry risks
  • 47: Vendors covered
  • 48: Market positioning of vendors
  • 49: ABB Ltd. - Overview
  • 50: ABB Ltd. - Business segments
  • 51: ABB Ltd. - Key offerings
  • 52: ABB Ltd. - Key customers
  • 53: ABB Ltd. - Segment focus
  • 54: Adobe Inc. - Overview
  • 55: Adobe Inc. - Business segments
  • 56: Adobe Inc. - Key offerings
  • 57: Adobe Inc. - Key customers
  • 58: Adobe Inc. - Segment focus
  • 59: Criteo SA - Overview
  • 60: Criteo SA - Business segments
  • 61: Criteo SA - Key offerings
  • 62: Criteo SA - Key customers
  • 63: Criteo SA - Segment focus
  • 64: Facebook Inc. - Overview
  • 65: Facebook Inc. - Business segments
  • 66: Facebook Inc. - Key offerings
  • 67: Facebook Inc. - Key customers
  • 68: Facebook Inc. - Segment focus
  • 69: PubMatic Inc. - Overview
  • 70: PubMatic Inc. - Business segments
  • 71: PubMatic Inc. - Key offerings
  • 72: PubMatic Inc. - Key customers
  • 73: PubMatic Inc. - Segment focus
  • 74: Salesforce.com Inc. - Overview
  • 75: Salesforce.com Inc. - Business segments
  • 76: Salesforce.com Inc. - Key offerings
  • 77: Salesforce.com Inc. - Key customers
  • 78: Salesforce.com Inc. - Segment focus
  • 79: Smaato Inc. - Overview
  • 80: Smaato Inc. - Product and service
  • 81: Smaato Inc. - Key offerings
  • 82: Smaato Inc. - Key customers
  • 83: Smaato Inc. - Segment focus
  • 84: The Rubicon Project Inc. - Overview
  • 85: The Rubicon Project Inc. - Product and service
  • 86: The Rubicon Project Inc. - Key offerings
  • 87: The Rubicon Project Inc. - Key customers
  • 88: The Rubicon Project Inc. - Segment focus
  • 89: Twitter Inc. - Overview
  • 90: Twitter Inc. - Business segments
  • 91: Twitter Inc. - Key offerings
  • 92: Twitter Inc. - Key customers
  • 93: Twitter Inc. - Segment focus
  • 94: Yandex NV - Overview
  • 95: Yandex NV - Business segments
  • 96: Yandex NV - Key offerings
  • 97: Yandex NV - Key customers
  • 98: Yandex NV - Segment focus
  • 99: Currency conversion rates for US$
  • 100: Research Methodology
  • 101: Validation techniques employed for market sizing
  • 102: Information sources
  • 103: List of abbreviations
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