세계의 실내 위치 정보 기반 검색 및 광고 시장(2016년-2020년)

※ 본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 실내 위치 정보 기반 검색 및 광고 시장은 2016-2020년간 45.95%의 CAGR(연평균 성장률)로 확대될 것으로 예측됩니다.

세계의 실내 위치 정보 기반 검색 및 광고 시장에 대해 조사분석했으며, 시장 규모와 성장률, 시장 동향, 시장성장 촉진요인·과제, 시장 기회 검증, 주요 벤더 등에 관한 정보를 정리하여 전해드립니다.

제1장 개요

• 상황 개요

제2장 본 보고서의 조사 범위

• 시장 개요
• 주요 벤더의 제품

제3장 시장 조사 방법

• 조사 방법
• 경제지표

제4장 서론

• 주요 시장 하이라이트

제5장 시장 구도

• 시장 개요
• 시장 규모와 예측
• Five Forces 분석

제6장 용도별 시장 세분화

• 시장 규모와 예측

제7장 기술별 시장 세분화

• 시장 규모와 예측

제8장 최종사용자별 시장 세분화

• 시장 규모와 예측

제9장 지리 세분화

• 시장 규모와 예측

제10장 시장 성장요인

제11장 시장 성장요인의 영향

제12장 시장이 해결해야 할 과제

제13장 성장요인과 과제의 영향

제14장 시장 동향

제15장 벤더 구도

• 경쟁 시나리오
• 주요 벤더 분석
• 기타 유력 벤더

제16장 부록

• 약어 리스트

제17장 Technavio 소개

About Location-Based Search and Advertising

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry.

Technavio's analysts forecast the global location-based search and advertising market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global location-based search and advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the annual sales of advertisements by fast moving consumer goods (FMCG) companies, automobile companies, educational institutions, sports industry, and local restaurants and food joints.

The market is divided into the following segments based on geography:

• Americas
• APAC
• EMEA

Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

• AdMoove (HiMedia)
• Foursquare
• Groupon
• Near
• xAD

Other Prominent Vendors

• Adfalcon (Noquoush)
• Aislelabs
• Appello Systems
• Badoo, bfonics
• BLIP Systems A/S
• Burpple
• COUPIES
• Facebook
• Gimble
• Hungry Go Where (SingTel)
• Intersec
• Jatis Mobile
• Komli Mobile
• Millennial Media (Verizon)
• Madvertise media (Mobile Network Group)
• Nexage (Verizon)
• NeoMedia
• Ping Mobile
• Polaris Wireless
• Proxama, Scanbuy
• Shopkick (SK Planet)
• ShowNearby (Honeybay)
• Social Retail
• Sprooki
• Thinknear (TeleNav)
• Thumbvista
• Verve Wireless
• Vouchercloud (Vodafone)
• Waze (Google)
• Weve (O2)
• Wimdu
• Yoose

Market driver

• Reduced cost of marketing and enhanced consumer outreach
• For a full, detailed list, view our report

Market challenge

• Lack of awareness
• For a full, detailed list, view our report

Market trend

• Integration of location-based search with social networking websites
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

• Highlights

PART 02: Scope of the report

• Market overview
• Top-vendor offerings

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Market landscape

• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by application

• Market size and forecast

PART 07: Market segmentation by technology

• Market size and forecast

PART 08: Market segmentation by end-user's point of presence

• Market size and forecast

PART 09: Geographical segmentation

• Market size and forecast

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

• Competitive scenario
• Key vendor analysis
• Other prominent vendors

PART 16: Appendix

• List of abbreviations

PART 17: Explore Technavio

List of Exhibits

• Exhibit 01: Service offerings
• Exhibit 02: LBA value chain
• Exhibit 03: Factors influencing LBA market
• Exhibit 04: Benefits of location to mobile marketing and advertising
• Exhibit 05: Importance of location data
• Exhibit 06: Time spent
• Exhibit 07: Audience reach
• Exhibit 08: Global public Wi-Fi hotspots 2015-2020 ($ millions)
• Exhibit 09: Global indoor location-based search and advertising market 2015-2020 ($ millions)
• Exhibit 10: Five forces analysis
• Exhibit 11: Global indoor location-based search and advertising market segmentation by application 2015-2020 ($ millions)
• Exhibit 12: Global indoor location-based search and advertising market by search application 2015-2020 ($ millions)
• Exhibit 13: Global indoor location-based search and advertising market by messaging application 2015-2020 ($ millions)
• Exhibit 14: Global indoor location-based search and advertising market by display application 2015-2020 ($ millions)
• Exhibit 15: Global indoor location-based search and advertising market segmentation by technology 2015-2020 ($ millions)
• Exhibit 16: Global indoor location-based search and advertising market by push technology 2015-2020 ($ millions)
• Exhibit 17: Global indoor location-based search and advertising market by pull technology 2015-2020 ($ millions)
• Exhibit 18: Global indoor location-based search and advertising market segmentation by end user's point of presence 2015-2020 ($ millions)
• Exhibit 19: Global indoor location-based search and advertising market from retail outlets 2015-2020 ($ millions)
• Exhibit 20: Global indoor location-based search and advertising market from public places 2015-2020 ($ millions)
• Exhibit 21: Global indoor location-based search and advertising market from airports 2015-2020 ($ millions)
• Exhibit 22: Global indoor location-based search and advertising market from hospitals 2015-2020 ($ millions)
• Exhibit 23: Global indoor location-based search and advertising market from other places 2015-2020 ($ millions)
• Exhibit 24: Global indoor location-based search and advertising market by geography 2015-2020 ($ millions)
• Exhibit 25: Indoor location-based search and advertising market in the Americas 2015-2020 ($ millions)
• Exhibit 26: Indoor location-based search and advertising market in EMEA 2015-2020 ($ millions)
• Exhibit 27: Indoor location-based search and advertising market in APAC 2015-2020 ($ millions)
• Exhibit 28: Mobile phone internet user penetration
• Exhibit 29: Impact of drivers
• Exhibit 30: Customers denied online purchase due to inaccuracy of search on smartphones (%)
• Exhibit 31: Impact of drivers and challenges
• Exhibit 32: Apple: Geographical segmentation by revenue 2015
• Exhibit 33: Foursquare: Product offerings