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세계의 위스키 시장(2019-2023년)

Global Whiskey Market 2019-2023

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2019년 08월 상품 코드 336112
페이지 정보 영문 136 Pages
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세계의 위스키 시장(2019-2023년) Global Whiskey Market 2019-2023
발행일 : 2019년 08월 페이지 정보 : 영문 136 Pages

위스키 관광의 인기 상승, 제품 발매수 증가, 새로운 위스키 증류소의 개설 등이 성장 촉진요인이 되어 세계의 위스키 시장은 예측기간 중 약 6%의 CAGR로 확대될 전망입니다. 그러나 제품 리콜, 기타 주류의 입수 가능성 증가, 주류 소비량을 절감하는 캠페인 증가 등이 예측기간 중 위스키 산업의 성장을 저해할 가능성이 있습니다.

세계의 위스키(Whiskey) 시장에 대해 조사 분석했으며, 시장 규모 및 성장률, 시장 동향, 시장 성장 촉진요인과 과제, 시장 기회, 주요 벤더 등에 대한 체계적인 정보를 제공합니다.

제1장 주요 요약

제2장 조사 범위

  • 서론 1
  • 서론 2
  • 달러 통화 환산율

제3장 시장 상황

  • 시장 생태계
  • 시장 특징
  • 시장 세분화 분석

제4장 시장 규모

  • 시장 정의
  • 시장 규모(2018년)
  • 시장 규모 및 예측(2018-2023년)

제5장 Five Forces 분석

  • 구매자의 협상력
  • 공급업체의 협상력
  • 신규 참여업체의 위협
  • 대용품의 위협
  • 경쟁사의 위협
  • 시장 상황

제6장 시장 세분화 : 제품별

  • 시장 세분화 : 제품별
  • 제품별 비교 : 시장 규모 및 예측(2018-2023년)
  • 스카치 위스키
  • 아메리칸 위스키
  • 캐나디언 위스키
  • 아이리시 위스키
  • 기타
  • 시장 기회 : 제품별

제7장 고객 상황

제8장 시장 세분화 : 유통 채널별

  • 시장 세분화 : 유통 채널별
  • 유통 채널별 비교 : 시장 규모 및 예측(2018-2023년)
  • 오프트레이드
  • 온트레이드
  • 시장 기회 : 유통 채널별

제9장 지역별 상황

  • 지역별 세분화
  • 지역별 비교 : 시장 규모 및 예측(2018-2023년)
  • 아시아태평양
  • 북미
  • 유럽
  • 남미
  • 중동 및 아프리카
  • 주요 국가
  • 시장 기회

제10장 의사결정 체계

제11장 성장 촉진요인과 과제

  • 시장 성장 촉진요인
  • 시장 과제

제12장 시장 동향

  • 위스키의 새로운 마케팅 캠페인
  • 스마트 보틀 위스키 수요의 증가
  • 위스키 프리미엄화에 대한 벤더의 주목 고조

제13장 벤더 상황

  • 개요
  • 창조적 파괴 상황
  • 경쟁 시나리오

제14장 벤더 분석

  • 대상 벤더
  • 벤더 분류
  • 벤더의 시장 포지셔닝
  • Allied Blenders and Distillers Pvt. Ltd.
  • Bacardi Global Brands Ltd.
  • Brown-Forman Corp.
  • Diageo Plc
  • Pernod Ricard SA
  • Suntory Holdings Ltd.

제15장 부록

  • 조사 방법
  • 약어 리스트
  • 벤더의 시장 포지셔닝 정의

제16장 TechNavio 소개

KSM 19.08.14

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

About this market

Whiskey is an alcoholic beverage, which is distilled from malted grains such as rye, corn, or barley. Technavio's whiskey market analysis considers sales from the Scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and other segments. The sales are made through off-trade and on-trade distribution channels. Our analysis also considers the sales of whiskey in APAC, Europe, MEA, North America, and South America. In 2018, the Scotch whiskey segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the rising popularity of Scotch whiskey-based tourism, increasing promotional activities by Scotch whiskey brands to attract customers, and presence of many Scotch whiskey distilleries will significantly help the market segment in maintaining its leading position. Also, our global whiskey report has observed market growth factors such as increasing number of product launches, opening of new whiskey distilleries, and growing popularity of whiskey-based tourism. However, product recalls, increasing availability of other alcoholic beverages, and increasing number of campaigns to reduce alcohol consumption may hamper the growth of the whiskey industry over the forecast period.

Overview

Growing popularity of whiskey-based tourism

Vendors are focusing on promoting whiskey-based tourism, which has increased the spending on distilleries. The majority of the visitors to Scottish distilleries are from the US, Germany, India, China, and Japan. Therefore, the growing popularity of whiskey-based tourism will lead to the expansion of the whiskey market at a CAGR of almost 6% during the forecast period.

Growing demand for whiskey in connected bottles

Vendors are focusing on offering differentiated products to increase customer base and gain a competitive edge. In line with this factor, vendors have started offering connected whiskey bottles, which have been incorporated with IoT and NFC technologies. Vendors can easily upload promotional offers through these bottles, which can be directly accessed by customers through their smartphones. These connected bottles will also allow market vendors to enhance their customer relationship. Therefore, this trend will have a positive impact on the overall market growth during 2019-2023.

For the detailed list of factors that will drive the global whiskey market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global whiskey market is fragmented. Technavio's robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading whiskey manufacturers, which include Allied Blenders and Distillers Pvt. Ltd., Bacardi Global Brands Ltd., Brown-Forman Corp., Diageo Plc, Pernod Ricard SA, and Suntory Holdings Ltd.

Also, the whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Scotch whiskey - Market size and forecast 2018-2023
  • American whiskey - Market size and forecast 2018-2023
  • Canadian whiskey - Market size and forecast 2018-2023
  • Irish whiskey - Market size and forecast 2018-2023
  • Others - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Off-trade - Market size and forecast 2018-2023
  • On-trade - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 09: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • New marketing campaigns for whiskey
  • Growing demand for whiskey in connected bottles
  • Growing focus of vendors on premiumization of whiskey

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Allied Blenders and Distillers Pvt. Ltd.
  • Bacardi Global Brands Ltd.
  • Brown-Forman Corp.
  • Diageo Plc
  • Pernod Ricard SA
  • Suntory Holdings Ltd.

PART 15: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Product overview
  • Exhibit 02: Global food and beverages market
  • Exhibit 03: Segments of global food and beverages market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Product - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by product
  • Exhibit 20: Scotch whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 21: Scotch whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: American whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 23: American whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: Canadian whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 25: Canadian whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 26: Irish whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 27: Irish whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Others - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 29: Others - Year-over-year growth 2019-2023 (%)
  • Exhibit 30: Market opportunity by product
  • Exhibit 31: Customer landscape
  • Exhibit 32: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 33: Comparison by distribution channel
  • Exhibit 34: Off-trade - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 35: Off-trade - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: On-trade - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 37: On-trade - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Market opportunity by distribution channel
  • Exhibit 39: Market share by geography 2018-2023 (%)
  • Exhibit 40: Geographic comparison
  • Exhibit 41: APAC - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 42: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 43: North America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 44: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 45: Europe - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 46: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 47: South America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 48: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 49: MEA - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 50: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 51: Key leading countries
  • Exhibit 52: Market opportunity
  • Exhibit 53: Impact of drivers and challenges
  • Exhibit 54: Vendor landscape
  • Exhibit 55: Landscape disruption
  • Exhibit 56: Vendors covered
  • Exhibit 57: Vendor classification
  • Exhibit 58: Market positioning of vendors
  • Exhibit 59: Allied Blenders and Distillers Pvt. Ltd. - Vendor overview
  • Exhibit 60: Allied Blenders and Distillers Pvt. Ltd. - Product segments
  • Exhibit 61: Allied Blenders and Distillers Pvt. Ltd. - Key offerings
  • Exhibit 62: Bacardi Global Brands Ltd. - Vendor overview
  • Exhibit 63: Bacardi Global Brands Ltd. - Product segments
  • Exhibit 64: Bacardi Global Brands Ltd. - Organizational developments
  • Exhibit 65: Bacardi Global Brands Ltd. - Key offerings
  • Exhibit 66: Brown-Forman Corp. - Vendor overview
  • Exhibit 67: Brown-Forman Corp. - Product segments
  • Exhibit 68: Brown-Forman Corp. - Organizational developments
  • Exhibit 69: Brown-Forman Corp. - Geographic focus
  • Exhibit 70: Brown-Forman Corp. - Segment focus
  • Exhibit 71: Brown-Forman Corp. - Key offerings
  • Exhibit 72: Diageo Plc - Vendor overview
  • Exhibit 73: Diageo Plc - Product segments
  • Exhibit 74: Diageo Plc - Organizational developments
  • Exhibit 75: Diageo Plc - Geographic focus
  • Exhibit 76: Diageo Plc - Segment focus
  • Exhibit 77: Diageo Plc - Key offerings
  • Exhibit 78: Pernod Ricard SA - Vendor overview
  • Exhibit 79: Pernod Ricard SA - Product segments
  • Exhibit 80: Pernod Ricard SA - Organizational developments
  • Exhibit 81: Pernod Ricard SA - Geographic focus
  • Exhibit 82: Pernod Ricard SA - Segment focus
  • Exhibit 83: Pernod Ricard SA - Key offerings
  • Exhibit 84: Suntory Holdings Ltd. - Vendor overview
  • Exhibit 85: Suntory Holdings Ltd. - Business segments
  • Exhibit 86: Suntory Holdings Ltd. - Organizational developments
  • Exhibit 87: Suntory Holdings Ltd. - Geographic focus
  • Exhibit 88: Suntory Holdings Ltd. - Segment focus
  • Exhibit 89: Suntory Holdings Ltd. - Key offerings
  • Exhibit 90: Validation techniques employed for market sizing
  • Exhibit 91: Definition of market positioning of vendors
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