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세계의 구강청결제 시장(2019-2023년)

Global Mouthwash Market 2019-2023

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2018년 11월 상품 코드 367515
페이지 정보 영문 132 Pages
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세계의 구강청결제 시장(2019-2023년) Global Mouthwash Market 2019-2023
발행일 : 2018년 11월 페이지 정보 : 영문 132 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

구강청결제에 대해

세계의 구강청결제 시장은 자체브랜드(PB) 구강청결제의 인기 상승으로 성장이 촉진되고 있습니다. 자체브랜드(PB) 제품은 브랜드 제품에 비해 가격이 낮기 때문에 할인점에서는 브랜드 제품의 판매에 적극적이 않아 결과적으로 자체브랜드(PB) 구강청결제의 매출이 성장하고 있습니다. Technavio의 애널리스트는 세계의 구강청결제 시장이 2023년까지 6%에 근접한 연평균 성장률(CAGR)을 기록할 것으로 예측했습니다.

세계의 구강청결제(Mouthwash) 시장을 조사했으며, 시장 개요, 제품·유통 경로·최종사용자·효과·지역별 시장 규모 추정과 예측, 시장 성장 촉진요인 및 저해요인 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

목차

제1장 주요 요약

제2장 조사 범위

제3장 시장 상황

  • 시장 생태계
  • 시장 특성
  • 시장 세분화 분석

제4장 시장 규모

  • 시장 정의
  • 시장 규모
  • 시장 규모 추정과 예측

제5장 Five Forces 분석

  • 구매자의 협상력
  • 공급업체의 협상력
  • 신규 참여업체의 위협
  • 대체품의 위협
  • 경쟁의 위협
  • 시장 상황

제6장 시장 세분화 : 제품별

  • 시장 세분화 : 제품별
  • 시장 비교 : 제품별
  • 알코올 함유 구강청결제
  • 알코올 프리 구강청결제
  • 시장 기회 : 제품별

제7장 시장 세분화 : 유통 경로별

  • 시장 세분화 : 유통 경로별
  • 시장 비교 : 유통 경로별
  • 오프라인
  • 온라인
  • 시장 기회 : 유통 경로별

제8장 고객 상황

제9장 시장 세분화 : 최종사용자별

  • 시장 세분화 : 최종사용자별
  • 시장 비교 : 최종사용자별
  • 성인
  • 아동
  • 시장 기회 : 최종사용자별

제10장 지역 상황

  • 시장 세분화 : 지역별
  • 시장 비교 : 지역별
  • 유럽, 중동 및 아프리카
  • 아메리카
  • 아시아태평양
  • 주요 국가
  • 시장 기회

제11장 시장 세분화 : 효과별

  • 시장 세분화 : 효과별

제12장 의사결정 체계

제13장 성장 촉진요인과 과제

  • 시장 성장 촉진요인
  • 시장 과제

제14장 시장 동향

  • 자체브랜드(PB) 제품의 인기 고조
  • 옴니채널 전략에 의한 입수성 향상
  • 알코올 프리 구강청결제의 수요 증가

제15장 벤더 상황

  • 개요
  • 창조적 파괴 상황
  • 경쟁 시나리오

제16장 벤더 분석

  • 대상 벤더
  • 벤더 분류
  • 벤더의 시장 포지셔닝
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson Services
  • Procter & Gamble
  • Unilever

제17장 부록

  • 조사 방법
  • 약어 리스트

제18장 Technavio 소개

KSM 18.12.07

About this market

Growing popularity of private-label brands to gain traction in the market. Private-label brands are growing in popularity in the global mouthwash market. Private-label companies focus on delivering value at low prices. Hence, discount stores are not keen on selling branded products, which has resulted in the growth of private labels. Technavio's analysts have predicted that the mouthwash market will register a CAGR of close to 6% by 2023.

Market Overview

Innovation and portfolio expansion

Innovation and portfolio expansion are driving the global mouthwash market. The introduction of mouthwash products with flavors by vendors along with portfolio expansion is driving the global mouthwash market.

Increase in use of oral care substitutes

The presence of alternative oral care products hinders the growth of the global mouthwash market. Toothpaste and toothbrush dominate the global oral care market. Mouthwash is considered a secondary oral care product. The price of mouthwash products also restricts its adoption.

For the detailed list of factors that will drive and challenge the growth of the mouthwash market during the 2019-2023, view our report.

Competitive Landscape

The global mouthwash market is predicted to remain highly concentrated with the presence of a few established mouthwash manufacturers who offer different types of mouthwash for target actions such as bad breath, cavity, gum sensitivity, and other oral hygiene disorders. Factors such as the Innovation and portfolio expansion increasing awareness about oral health will provide considerable growth opportunities to the mouthwash manufactures. Colgate-Palmolive Company, GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson Services are some of the major companies covered in this report.

'With the presence of a considerable number of companies, this market appears to be concentrated. Some of the leading mouthwash brands are focused on developing more holistic distribution channels to cater to all types of customers, which is leading to the emergence of omni-channel retailing. Many international and regional mouthwash manufacturers are vying for their share of the market, and players must differentiate themselves to gain vital traction over their peers.'

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Alcohol-containing mouthwash - Market size and forecast 2018-2023
  • Alcohol-free mouthwash - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 08: CUSTOMER LANDSCAPE

PART 09: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Adult - Market size and forecast 2018-2023
  • Children - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 10: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • EMEA - Market size and forecast 2018-2023
  • Americas - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 11: MARKET SEGMENTATION BY ACTION

  • Market segmentation by action

PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 14: MARKET TRENDS

  • Growing popularity of private-label brands
  • Access to distribution channels through omnichannel strategy
  • Growing demand for alcohol-free mouthwash

PART 15: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 16: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson Services
  • Procter & Gamble
  • Unilever

PART 17: APPENDIX

  • Research methodology
  • List of abbreviations

PART 18: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Global oral care market
  • Exhibit 02: Segments of global oral care market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Product - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by product
  • Exhibit 19: Alcohol-containing mouthwash - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: Alcohol-containing mouthwash - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Alcohol-free mouthwash - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Alcohol-free mouthwash - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by product
  • Exhibit 24: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 25: Comparison by distribution channel
  • Exhibit 26: Offline - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 27: Offline - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Online - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 29: Global Internet users 2011-2016 (% of population; data published as of September 21, 2018)
  • Exhibit 30: Online - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Market opportunity by distribution channel
  • Exhibit 32: Customer landscape
  • Exhibit 33: End-user - Market share 2018-2023 (%)
  • Exhibit 34: Comparison by end-user
  • Exhibit 35: Adult - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 36: Adult - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Children - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 38: Children - Year-over-year growth 2019-2023 (%)
  • Exhibit 39: Market opportunity by end-user
  • Exhibit 40: Market share by geography 2018-2023 (%)
  • Exhibit 41: Geographic comparison
  • Exhibit 42: EMEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: EMEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: Top 3 countries in EMEA
  • Exhibit 45: Americas - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 46: Americas - Year-over-year growth 2019-2023 (%)
  • Exhibit 47: Top 3 countries in Americas
  • Exhibit 48: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 49: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 50: Top 3 countries in APAC
  • Exhibit 51: Key leading countries
  • Exhibit 52: Market opportunity
  • Exhibit 53: Action-Global mouthwash market 2018 (%)
  • Exhibit 54: Oral care concerns and its related products of LISTERINE brand
  • Exhibit 55: Impact of drivers and challenges
  • Exhibit 56: Vendor landscape
  • Exhibit 57: Landscape disruption
  • Exhibit 58: Vendors covered
  • Exhibit 59: Vendor classification
  • Exhibit 60: Market positioning of vendors
  • Exhibit 61: Colgate-Palmolive Company - Vendor overview
  • Exhibit 62: Colgate-Palmolive Company - Business segments
  • Exhibit 63: Colgate-Palmolive Company - Organizational developments
  • Exhibit 64: Colgate-Palmolive Company - Geographic focus
  • Exhibit 65: Colgate-Palmolive Company - Segment focus
  • Exhibit 66: Colgate-Palmolive Company - Key offerings
  • Exhibit 67: GlaxoSmithKline - Vendor overview
  • Exhibit 68: GlaxoSmithKline - Business segments
  • Exhibit 69: GlaxoSmithKline - Organizational developments
  • Exhibit 70: GlaxoSmithKline - Geographic focus
  • Exhibit 71: GlaxoSmithKline - Segment focus
  • Exhibit 72: GlaxoSmithKline - Key offerings
  • Exhibit 73: Johnson & Johnson Services - Vendor overview
  • Exhibit 74: Johnson & Johnson Services - Business segments
  • Exhibit 75: Johnson & Johnson Services - Organizational developments
  • Exhibit 76: Johnson & Johnson Services - Geographic focus
  • Exhibit 77: Johnson & Johnson Services - Segment focus
  • Exhibit 78: Johnson & Johnson Services - Key offerings
  • Exhibit 79: Procter & Gamble - Vendor overview
  • Exhibit 80: Procter & Gamble - Business segments
  • Exhibit 81: Procter & Gamble - Organizational developments
  • Exhibit 82: Procter & Gamble - Geographic focus
  • Exhibit 83: Procter & Gamble - Segment focus
  • Exhibit 84: Procter & Gamble - Key offerings
  • Exhibit 85: Unilever - Vendor overview
  • Exhibit 86: Unilever - Business segments
  • Exhibit 87: Unilever - Organizational developments
  • Exhibit 88: Unilever - Geographic focus
  • Exhibit 89: Unilever - Segment focus
  • Exhibit 90: Unilever - Key offerings
  • Exhibit 91: Validation techniques employed for market sizing
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