세계의 비디오 게임 광고 시장(2016-2020년)

※ 본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 비디오 게임 광고 시장은 2016-2020년간 13.71%의 연평균 성장률(CAGR)로 성장할 전망입니다.

세계의 비디오 게임 광고(Video Games Advertising) 시장 현황 분석과 향후 예측을 광고 종류·게임 종류·지역별로 제공하며, 시장 성장 촉진요인과 과제, 주요 동향, 주요 기업 개요 등의 정보를 전해드립니다.

제1장 주요 요약

• 상황 개요

제2장 본 보고서의 조사 범위

• 시장 개요
• 정의
• 기준년도와 예측 기간
• 벤더 분류

제3장 시장 조사 방법

• 조사 방법
• 경제지표

제4장 서론

• 주요 시장 통찰

제5장 시장 구도

• 시장 개요
• 시장 규모와 예측
• Five Forces 분석

제6장 종류별 시장 분류

• 세계의 비디오 게임 광고 시장 : 종류별
• 인터스티셜 광고
• 상환 광고
• 배너 광고
• 네이티브 광고
• 비디오 게임 광고 시장의 매력 : 종류별
• 부문 비교 분석

제7장 양식별 시장 분류

• 세계의 비디오 게임 광고 시장 : 게임 종류별
• 행동 게임
• FPS 게임
• 스포츠 게임
• 롤플레잉 게임
• 비디오 게임 광고 시장의 매력 : 게임 종류별
• 부문 비교 분석

제8장 지역별 시장

• 세계의 비디오 게임 광고 시장 : 지역별
• 아시아태평양 지역
• 아메리카
• 유럽, 중동 및 아프리카 지역
• 비디오 게임 광고 시장의 매력 : 지역별
• 부문 비교 분석

제9장 주요 국가

제10장 시장 성장 촉진요인

제11장 시장 성장 촉진요인의 영향

제12장 시장이 해결해야 할 과제

제13장 성장 촉진요인과 과제의 영향

제14장 시장 동향

제15장 벤더 구도

• 경쟁 시나리오
• 주요 벤더
• 기타 그 외 주목을 끄는 벤더

제16장 Technavio 소개

About Video Games

Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats - physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.

Technavio's analysts forecast the global video games advertising market to grow at a CAGR of 13.71% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global video games advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games.

The market is divided into the following segments based on geography:

• Americas
• APAC
• EMEA

Technavio's report, Global Video Games Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

• BrightRoll
• Flurry
• Google
• InMobi
• InMobi

Other Prominent Vendors

• AppNexus
• Byyd
• Fiksu
• iAd
• Kiip
• Matomy Media
• Millennial Media
• Platform One
• MobPartner
• MoPub
• Tapjoy
• SpotXchange
• Tremor Video
• TubeMogul

Market driver

• Improved measurement standards
• For a full, detailed list, view our report

Market challenge

• High adoption of ad-blocks
• For a full, detailed list, view our report

Market trend

• Increased female participation
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

• Highlights

PART 02: Scope of the report

• Market overview
• Definitions
• Base year and forecast period
• Vendor segmentation

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Market landscape

• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by type

• Global video game advertising market by type
• Global interstitial video game advertising market
• Global reward-based video game advertising market
• Global banner video game advertising market
• Global native video game advertising market
• Global video game advertising market attractiveness by type
• Segment comparison analysis

PART 07: Market segmentation by genre

• Global video game advertising market by genre
• Global action video game advertising market
• Global FPS video game advertising market
• Global sports video game advertising market
• Global role-playing video game advertising market
• Global video game advertising market attractiveness by genre
• Segment comparison analysis

PART 08: Geographical segmentation

• Global video game advertising market by geography
• Video game advertising market in APAC
• Video game advertising market in Americas
• Video game advertising market in EMEA
• Video game advertising market attractiveness by geography
• Segment comparison analysis

PART 09: Key leading countries

• Key leading countries in video game advertising market

PART 10: Market drivers

• Effective communication of information
• Growing popularity of e-sports
• Improved measurement standards

PART 11: Impact of drivers

PART 12: Market challenges

• High adoption of ad-blocks
• Piracy in video games
• Heterogeneous audience

PART 13: Impact of drivers and challenges

PART 14: Market trends

• New environment for testing products
• Social media advertising for video games
• Increased female participation

PART 15: Vendor landscape

• Competitive scenario
• Key Vendors
• Other prominent vendors

PART 16: Explore Technavio

List of Exhibits

• Exhibit 01: Segmentation of global video game advertising market
• Exhibit 02: Global video game advertising market 2016-2020 ($ billions)
• Exhibit 03: Five forces analysis
• Exhibit 04: Global video game advertising market by type 2015
• Exhibit 05: Global video game advertising market by type 2020
• Exhibit 06: Global interstitial video game advertising market 2015-2020 ($ billions)
• Exhibit 07: Global reward-based video game advertising market 2015-2020 ($ billions)
• Exhibit 08: Top reasons for a smartphone gamer to make an in-app purchase in 2015
• Exhibit 09: Global banner video game advertising market 2015-2020 ($ millions)
• Exhibit 10: Global native video game advertising market 2015-2020 ($ billions)
• Exhibit 11: Global video game advertising market attractiveness by type 2015-2020
• Exhibit 12: Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions)
• Exhibit 13: CAGR comparison analysis of video game advertising market
• Exhibit 14: Global video game advertising market by genre 2015
• Exhibit 15: Global video game advertising market by genre 2020
• Exhibit 16: Global action video game advertising market 2015-2020 ($ billions)
• Exhibit 17: Global FPS video game advertising market 2015-2020 ($ billions)
• Exhibit 18: Global sports video game advertising market 2016-2020 ($ billions)
• Exhibit 19: Global role-playing video game advertising market 2015-2020 ($ billions)
• Exhibit 20: Global video game advertising market attractiveness by genre 2015-2020
• Exhibit 21: Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions)
• Exhibit 22: CAGR comparison analysis of video game advertising market
• Exhibit 23: Global video game advertising market by geography 2015
• Exhibit 24: Global video game advertising market by geography in 2020
• Exhibit 25: Video game advertising market in APAC 2015-2020 ($ billions)
• Exhibit 26: Video game advertising market in Americas 2015-2020 ($ billions)
• Exhibit 27: Number of hard-core TV and desktop gamers in 2014
• Exhibit 28: Video game advertising market in EMEA 2015-2020 ($ billions)
• Exhibit 29: Video game advertising market attractiveness by geography 2015-2020
• Exhibit 30: Growth rates of global video game advertising market by geography 2015-2020 ($ billions)
• Exhibit 31: CAGR comparison analysis of video game advertising market by geography
• Exhibit 32: Market share and revenue of top 10 countries in global video game advertising market 2015
• Exhibit 33: Impact of drivers
• Exhibit 34: Impact of drivers and challenges
• Exhibit 35: Other prominent vendors