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세계의 프리미엄 라거 시장(2019-2023년)

Global Premium Lager Market 2019-2023

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2019년 03월 상품 코드 819275
페이지 정보 영문 118 Pages
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세계의 프리미엄 라거 시장(2019-2023년) Global Premium Lager Market 2019-2023
발행일 : 2019년 03월 페이지 정보 : 영문 118 Pages

프리미엄 라거는 그 신뢰성, 맛, 브랜드 스토리, 비주얼 아이덴티티 및 경험으로 소비자에게 점점 선호되고 있습니다. 본격적인 맛 때문에 많은 벤더가 소비자 사이에서 높은 인기를 얻고 있습니다. 특히 소규모 생산자에 의한 맥주통 및 디스펜서의 채용은 프리미엄 크래프트 라거 카테고리에 대한 고객 관심 고조의 중요한 요인입니다. 라거 카테고리내 제품의 프리미엄화는 벤더가 자사 제품을 프리미엄으로 재브랜드화하려는 의욕에 의해서 촉진됩니다. 세계에서 사업을 전개하고 있는 양조업자는 소비자가 더 많이 지출하도록 하기 위해 하이엔드 제품을 추진하고 있습니다. Technavio의 애널리스트는 세계의 프리미엄 라거 시장이 2023년까지 4% 이상의 CAGR로 성장할 것으로 예측했습니다.

세계의 프리미엄 라거(Premium Lager) 시장에 대해 조사 분석했으며, 시장 규모와 성장률, 시장 동향, 시장 성장 촉진요인과 과제, 시장 기회, 주요 벤더 등에 대한 체계적인 정보를 제공합니다.

목차

제1장 주요 요약

제2장 보고서의 범위

  • 서론 1
  • 서론 2
  • 달러의 통화 환율

제3장 시장 상황

  • 시장 생태계
  • 시장 특징
  • 시장 세분화 분석

제4장 시장 규모

  • 시장 정의
  • 시장 규모(2018년)
  • 시장 규모 및 예측(2018-2023년)

제5장 Five Forces 분석

  • 구매자의 협상력
  • 공급업체의 협상력
  • 신규 참여업체의 위협
  • 대체품의 위협
  • 경쟁사의 위협
  • 시장 현황

제6장 시장 세분화 : 제품별

  • 시장 세분화 : 제품별
  • 제품별 비교 : 시장 규모 및 예측(2018-2023년)
  • 프리미엄 컨벤셔널 라거
  • 프리미엄 크래프트 라거
  • 시장 기회 : 제품별

제7장 고객 상황

제8장 지역 상황

  • 지역별 세분화
  • 지역별 비교 : 시장 규모 및 예측(2018-2023년)
  • 유럽
  • 북미
  • 아시아태평양
  • 남미
  • 중동 및 아프리카
  • 주요 국가
  • 시장 기회

제9장 의사결정 체계

제10장 성장 촉진요인과 과제

  • 시장 성장 촉진요인
  • 시장 과제

제11장 시장 동향

  • 프리미엄 크래프트 라거에 대한 수요 증가
  • 협업과 M&A 증가
  • 포장의 혁신적 발전

제12장 벤더 상황

  • 개요
  • 창조적 파괴 상황
  • 경쟁 시나리오

제13장 벤더 분석

  • 대상 벤더
  • 벤더 분류
  • 벤더의 시장 포지셔닝
  • Anheuser-Busch InBev
  • Asahi Group Holdings, Ltd.
  • Carlsberg Breweries A/S
  • Constellation Brands, Inc.
  • Heineken NV

제14장 부록

  • 조사 방법
  • 약어 리스트

제15장 TechNavio 소개

KSM 19.04.15

About this market

Premium lagers are increasingly preferred by consumers because of their authenticity, taste, brand story, visual identity, and experience. The premium lager many vendors has gained high popularity among consumers because of its authentic taste. The adoption of the keg packaging and dispense format, especially by small producers, has been an important factor behind the increasing customer interest in the premium craft lager category. The premiumization of products within the lager category is also driven by vendors' eagerness to rebrand their products as premium. Brewers operating worldwide are trying to push high-end products with an aim to lure consumers into spending more. Technavio's analysts have predicted that the premium lager market will register a CAGR of over 4% by 2023.

Market Overview

Easier accessibility and availability of premium lagers through specialist stores

The growing number of specialist stores and shops worldwide has increased the accessibility and availability of premium lagers, which is one of the major drivers behind the growth of the premium lagers market over the last five years. The growth of the premium lager market is also supported by the frequent number of distribution deals between specialist retailers and vendors.

Stringent regulations and heavy taxation on beer

Vendors must comply with the regulations imposed over the marketing and consumption of alcoholic beverages. These regulations are imposed with an aim to protect the health of consumers from adulterated, contaminated, and defectively packaged products. Therefore, stringent regulations and heavy taxation on beer are major challenges that are expected to hinder the growth of the global premium lager market during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the premium lager market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Premium conventional lagers - Market size and forecast 2018-2023
  • Premium craft lagers - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • Europe - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Growing demand for premium craft lager
  • Increasing collaborations and M&A
  • Increasing innovations in packaging

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Anheuser-Busch InBev
  • Asahi Group Holdings, Ltd.
  • Carlsberg Breweries A/S
  • Constellation Brands, Inc.
  • Heineken N.V.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations

PART 15: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Global alcoholic drinks market
  • Exhibit 02: Segments of global alcoholic drinks market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Product - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by product
  • Exhibit 19: Premium conventional lagers - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 20: Premium conventional lagers - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Premium craft lagers - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 22: Premium craft lagers - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by product
  • Exhibit 24: Customer landscape
  • Exhibit 25: Market share by geography 2018-2023 (%)
  • Exhibit 26: Geographic comparison
  • Exhibit 27: Europe - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 28: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: North America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 30: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: APAC - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 32: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: South America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 34: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: MEA - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Key leading countries
  • Exhibit 38: Market opportunity
  • Exhibit 39: Impact of drivers and challenges
  • Exhibit 40: Vendor landscape
  • Exhibit 41: Landscape disruption
  • Exhibit 42: Vendors covered
  • Exhibit 43: Vendor classification
  • Exhibit 44: Market positioning of vendors
  • Exhibit 45: Anheuser-Busch InBev - Vendor overview
  • Exhibit 46: Anheuser-Busch InBev - Business segments
  • Exhibit 47: Anheuser-Busch InBev - Organizational developments
  • Exhibit 48: Anheuser-Busch InBev - Geographic focus
  • Exhibit 49: Anheuser-Busch InBev - Segment focus
  • Exhibit 50: Anheuser-Busch InBev - Key offerings
  • Exhibit 51: Asahi Group Holdings, Ltd. - Vendor overview
  • Exhibit 52: Asahi Group Holdings, Ltd. - Business segments
  • Exhibit 53: Asahi Group Holdings, Ltd. - Organizational developments
  • Exhibit 54: Asahi Group Holdings, Ltd. - Geographic focus
  • Exhibit 55: Asahi Group Holdings, Ltd. - Segment focus
  • Exhibit 56: Asahi Group Holdings, Ltd. - Key offerings
  • Exhibit 57: Carlsberg Breweries A/S - Vendor overview
  • Exhibit 58: Carlsberg Breweries A/S - Product segments
  • Exhibit 59: Carlsberg Breweries A/S - Organizational developments
  • Exhibit 60: Carlsberg Breweries A/S - Geographic focus
  • Exhibit 61: Carlsberg Breweries A/S - Segment focus
  • Exhibit 62: Carlsberg Breweries A/S - Key offerings
  • Exhibit 63: Constellation Brands, Inc. - Vendor overview
  • Exhibit 64: Constellation Brands, Inc. - Business segments
  • Exhibit 65: Constellation Brands, Inc. - Organizational developments
  • Exhibit 66: Constellation Brands, Inc. - Geographic focus
  • Exhibit 67: Constellation Brands, Inc. - Segment focus
  • Exhibit 68: Constellation Brands, Inc. - Key offerings
  • Exhibit 69: Heineken N.V. - Vendor overview
  • Exhibit 70: Heineken N.V. - Business segments
  • Exhibit 71: Heineken N.V. - Organizational developments
  • Exhibit 72: Heineken N.V. - Segment focus
  • Exhibit 73: Heineken N.V. - Key offerings
  • Exhibit 74: Validation techniques employed for market sizing
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