About this Market
Commercial online printing is web-based printing of calendars, flyers, posters, business cards, and others. Technavio's European commercial online printing market analysis considers sales from the business cards, display POS and signage, packaging, labels, and others segments. Our analysis also considers the provision of commercial online printing in Western Europe and Eastern Europe. In 2018, the business cards segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the increasing number of entrepreneurs and marketing and sales personnel, who are significant users of business cards, will help the market segment in maintaining its leading position over the forecast period. Also, our European commercial online printing report has observed market growth factors such as availability of POD services, growing adoption of digital printing, and value-added services. However, dynamic pricing of raw materials, challenges associated with the adoption of web-to-print, and growing digitalization across end-user industries may hamper the growth of the European commercial online printing industry over the forecast period.
Growing adoption of digital printing
With the advent of digitalization, vendors have started adopting digital printing techniques. Moreover, digital printing offers benefits such as real-time proofing, flexibility, and improved color characteristics. Furthermore, with digital printing vendors can offer customized products to their clients, which will increase their sales. Consequently, the commercial online printing market in the European Union is expected to record a CAGR of almost 5% during 2019-2023.
Increasing adoption of hybrid printing
Vendors are innovating online printing techniques to expand their customer base and increase sales. This gave rise to hybrid printing, which offers benefits such as greater flexibility, simplification of complex printing tasks, and enhanced productivity. Hybrid printing also has in-built UV drying system, varnish facilities, and multiple color options. These factors are increasing the use of hybrid printing, which is one of the key European commercial online printing market trends. The trend is expected to contribute to the market growth over the forecast period.
For the detailed list of factors that will drive the commercial online printing market in the European Union during the forecast period 2019-2023, view our report.
With the presence of several major players, the commercial online printing market in the European Union is fragmented. Technavio's robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading vendors such as Agfa-Gevaert Group, CEWE Foundation & Co. KGaA, Cimpress NV, FLYERALARM Ltd., Konica Minolta Inc., MOO Print Ltd., Onlineprinters GmbH, Ricoh Company Ltd., unitedprint.com UK Ltd., and Xerox Corp.
Also, the European commercial online printing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies in strategizing and leveraging on all forthcoming growth opportunities.
TABLE OF CONTENTS
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
- Market segmentation by product
- Comparison by product
- Business cards - Market size and forecast 2018-2023
- Display POS and signage - Market size and forecast 2018-2023
- Packaging - Market size and forecast 2018-2023
- Labels - Market size and forecast 2018-2023
- Others - Market size and forecast 2018-2023
- Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- Western Europe - Market size and forecast 2018-2023
- Eastern Europe - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 10: MARKET TRENDS
- Market consolidation
- Increasing adoption of hybrid printing
- Development in communication network infrastructure
PART 11: VENDOR LANDSCAPE
- Landscape disruption
PART 12: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Agfa-Gevaert Group
- CEWE Foundation & Co. KGaA
- Cimpress NV
- FLYERALARM Ltd.
- Konica Minolta Inc.
- MOO Print Ltd.
- Onlineprinters GmbH
- Ricoh Company Ltd.
- unitedprint.com UK Ltd.
- Xerox Corp.
PART 13: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 14: EXPLORE TECHNAVIO