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세계의 디지털 소매 마케팅 시장(2020-2024년)

Global Digital Retail Marketing Market 2020-2024

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2020년 06월 상품 코드 941605
페이지 정보 영문 120 Pages
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세계의 디지털 소매 마케팅 시장(2020-2024년) Global Digital Retail Marketing Market 2020-2024
발행일 : 2020년 06월 페이지 정보 : 영문 120 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 디지털 소매 마케팅 시장은 2020-2024년간 4,395억 7,000만 달러에 달하고, 예측기간 중 23%의 CAGR로 성장할 전망입니다.

시장은 디지털 마케팅 전략의 진화와 높아지는 시청각 광고의 인기에 의해 추진되고 있습니다. 또한 모바일 컴퓨팅 디바이스의 침투도 시장 성장을 지지할 것으로 예상됩니다.

세계의 디지털 소매 마케팅(Digital Retail Marketing) 시장을 조사했으며, 시장 상황과 규모, Five Forces 분석, 종류별 및 플랫폼별 시장 세분화, 고객 상황, 지역별 상황, 벤더 상황, 벤더 분석 등의 정보를 제공합니다.

목차

주요 요약

시장 상황

시장 규모

  • 시장 정의
  • 시장 부문 분석
  • 2019년 시장 규모
  • 시장 전망 : 2019-2024년 예측

Five Forces 분석

시장 세분화 : 종류별

  • 시장 세분화
  • 종류별 비교
  • 검색(서치) 광고 : 시장 규모와 예측(2019-2024년)
  • 디스플레이 광고 : 시장 규모와 예측(2019-2024년)
  • 소셜 미디어 : 시장 규모와 예측(2019-2024년)
  • 이메일 마케팅 : 시장 규모와 예측(2019-2024년)
  • 기타 : 시장 규모와 예측(2019-2024년)
  • 종류별 시장 기회

시장 세분화 : 플랫폼별

  • 시장 세분화
  • 플랫폼별 비교
  • 모바일 디바이스 : 시장 규모와 예측(2019-2024년)
  • 데스크톱 : 시장 규모와 예측(2019-2024년)
  • 플랫폼별 시장 기회

고객 상황

  • 개요

지역별 상황

  • 지역별 세분화
  • 지역별 비교
  • 아시아태평양 : 시장 규모와 예측(2019-2024년)
  • 북미 : 시장 규모와 예측(2019-2024년)
  • 유럽 : 시장 규모와 예측(2019-2024년)
  • 남미 : 시장 규모와 예측(2019-2024년)
  • 중동 및 아프리카 : 시장 규모와 예측(2019-2024년)
  • 주요 국가
  • 지역별 시장 기회
  • 시장 성장 촉진요인 - 수요 주도 성장
  • 시장 과제
  • 시장 동향

벤더 상황

  • 벤더 상황
  • 창조적 파괴 상황

벤더 분석

  • 대상 벤더
  • 벤더의 시장 포지셔닝
  • Alphabet Inc.
  • Daniel J. Edelman Holdings Inc.
  • Facebook Inc.
  • Microsoft Corp.
  • Omnicom Group Inc.
  • Pinterest Inc.
  • Salesforce.com Inc.
  • The Interpublic Group of Companies Inc.
  • Twitter Inc.
  • Waggener Edstrom Worldwide Inc.

부록

KSM 20.07.09

Technavio has been monitoring the digital retail marketing market and it is poised to grow by $ 439.57 bn during 2020-2024 progressing at a CAGR of 23% during the forecast period. Our reports on the digital retail marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the evolution of digital marketing strategies and increased popularity of audio-visual advertising. In addition, the rising penetration of mobile computing devices is anticipated to boost the growth of the market as well.

The digital retail marketing market analysis includes type segment and geographic landscape.

Technavio's ‘digital retail marketing market’ is segmented as below:

By Type:

  • Search ads
  • Display ads
  • Social media
  • E-mail marketing
  • Others

By Geographic Landscape:

  • APAC
  • North America
  • Europe
  • South America
  • MEA

This study identifies the increased focus on personalization in marketing as one of the prime reasons driving the digital retail marketing market growth during the next few years. Also, the implementation of AI in direct marketing and shift of preference from traditional to digital retail advertising channels will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our digital retail marketing market covers the following areas:

  • Digital retail marketing market sizing
  • Digital retail marketing market forecast
  • Digital retail marketing market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital retail marketing market vendors that include Alphabet Inc., Daniel J. Edelman Holdings Inc., Facebook Inc., Microsoft Corp., Omnicom Group Inc., Pinterest Inc., Salesforce.com Inc., The Interpublic Group of Companies Inc., Twitter Inc., and Waggener Edstrom Worldwide Inc. Also, the digital retail marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type
  • Search ads - Market size and forecast 2019-2024
  • Display ads - Market size and forecast 2019-2024
  • Social media - Market size and forecast 2019-2024
  • E-mail marketing - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Type

Market Segmentation by Platform

  • Market segments
  • Comparison by Platform
  • Mobile devices - Market size and forecast 2019-2024
  • Desktops - Market size and forecast 2019-2024
  • Market opportunity by Platform

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers - Demand led growth
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alphabet Inc.
  • Daniel J. Edelman Holdings Inc.
  • Facebook Inc.
  • Microsoft Corp.
  • Omnicom Group Inc.
  • Pinterest Inc.
  • Salesforce.com Inc.
  • The Interpublic Group of Companies Inc.
  • Twitter Inc.
  • Waggener Edstrom Worldwide Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Exhibit

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Key Finding 9
  • 9: Parent market
  • 10: Market characteristics
  • 11: Offerings of vendors included in the market definition
  • 12: Market segments
  • 13: Global - Market size and forecast 2019 - 2024 ($ billion)
  • 14: Global market: Year-over-year growth 2019 - 2024 (%)
  • 15: Five forces analysis 2019 & 2024
  • 16: Bargaining power of buyers
  • 17: Bargaining power of suppliers
  • 18: Threat of new entrants
  • 19: Threat of substitutes
  • 20: Threat of rivalry
  • 21: Market condition - Five forces 2019
  • 22: Type - Market share 2019-2024 (%)
  • 23: Comparison by Type
  • 24: Search ads - Market size and forecast 2019-2024 ($ billion)
  • 25: Search ads - Year-over-year growth 2019-2024 (%)
  • 26: Display ads - Market size and forecast 2019-2024 ($ billion)
  • 27: Display ads - Year-over-year growth 2019-2024 (%)
  • 28: Social media - Market size and forecast 2019-2024 ($ billion)
  • 29: Social media - Year-over-year growth 2019-2024 (%)
  • 30: E-mail marketing - Market size and forecast 2019-2024 ($ billion)
  • 31: E-mail marketing - Year-over-year growth 2019-2024 (%)
  • 32: Others - Market size and forecast 2019-2024 ($ billion)
  • 33: Others - Year-over-year growth 2019-2024 (%)
  • 34: Market opportunity by Type
  • 35: Platform - Market share 2019-2024 (%)
  • 36: Comparison by Platform
  • 37: Mobile devices - Market size and forecast 2019-2024 ($ billion)
  • 38: Mobile devices - Year-over-year growth 2019-2024 (%)
  • 39: Desktops - Market size and forecast 2019-2024 ($ billion)
  • 40: Desktops - Year-over-year growth 2019-2024 (%)
  • 41: Market opportunity by Platform
  • 42: Customer landscape
  • 43: Market share by geography 2019-2024 (%)
  • 44: Geographic comparison
  • 45: APAC - Market size and forecast 2019-2024 ($ billion)
  • 46: APAC - Year-over-year growth 2019-2024 (%)
  • 47: North America - Market size and forecast 2019-2024 ($ billion)
  • 48: North America - Year-over-year growth 2019-2024 (%)
  • 49: Europe - Market size and forecast 2019-2024 ($ billion)
  • 50: Europe - Year-over-year growth 2019-2024 (%)
  • 51: South America - Market size and forecast 2019-2024 ($ billion)
  • 52: South America - Year-over-year growth 2019-2024 (%)
  • 53: MEA - Market size and forecast 2019-2024 ($ billion)
  • 54: MEA - Year-over-year growth 2019-2024 (%)
  • 55: Key leading countries
  • 56: Market opportunity by geography ($ billion)
  • 57: Impact of drivers and challenges
  • 58: Vendor landscape
  • 59: Landscape disruption
  • 60: Industry risks
  • 61: Vendors covered
  • 62: Market positioning of vendors
  • 63: Alphabet Inc. - Overview
  • 64: Alphabet Inc. - Business segments
  • 65: Alphabet Inc. - Key offerings
  • 66: Alphabet Inc. - Key customers
  • 67: Alphabet Inc. - Segment focus
  • 68: Daniel J. Edelman Holdings Inc. - Overview
  • 69: Daniel J. Edelman Holdings Inc. - Product and service
  • 70: Daniel J. Edelman Holdings Inc. - Key offerings
  • 71: Daniel J. Edelman Holdings Inc. - Key customers
  • 72: Daniel J. Edelman Holdings Inc. - Segment focus
  • 73: Facebook Inc. - Overview
  • 74: Facebook Inc. - Business segments
  • 75: Facebook Inc. - Key offerings
  • 76: Facebook Inc. - Key customers
  • 77: Facebook Inc. - Segment focus
  • 78: Microsoft Corp. - Overview
  • 79: Microsoft Corp. - Business segments
  • 80: Microsoft Corp. - Key offerings
  • 81: Microsoft Corp. - Key customers
  • 82: Microsoft Corp. - Segment focus
  • 83: Omnicom Group Inc. - Overview
  • 84: Omnicom Group Inc. - Business segments
  • 85: Omnicom Group Inc. - Key offerings
  • 86: Omnicom Group Inc. - Key customers
  • 87: Omnicom Group Inc. - Segment focus
  • 88: Pinterest Inc. - Overview
  • 89: Pinterest Inc. - Business segments
  • 90: Pinterest Inc. - Key offerings
  • 91: Pinterest Inc. - Key customers
  • 92: Pinterest Inc. - Segment focus
  • 93: Salesforce.com Inc. - Overview
  • 94: Salesforce.com Inc. - Business segments
  • 95: Salesforce.com Inc. - Key offerings
  • 96: Salesforce.com Inc. - Key customers
  • 97: Salesforce.com Inc. - Segment focus
  • 98: The Interpublic Group of Companies Inc. - Overview
  • 99: The Interpublic Group of Companies Inc. - Business segments
  • 100: The Interpublic Group of Companies Inc. - Key offerings
  • 101: The Interpublic Group of Companies Inc. - Key customers
  • 102: The Interpublic Group of Companies Inc. - Segment focus
  • 103: Twitter Inc. - Overview
  • 104: Twitter Inc. - Business segments
  • 105: Twitter Inc. - Key offerings
  • 106: Twitter Inc. - Key customers
  • 107: Twitter Inc. - Segment focus
  • 108: Waggener Edstrom Worldwide Inc. - Overview
  • 109: Waggener Edstrom Worldwide Inc. - Product and service
  • 110: Waggener Edstrom Worldwide Inc. - Key offerings
  • 111: Waggener Edstrom Worldwide Inc. - Key customers
  • 112: Waggener Edstrom Worldwide Inc. - Segment focus
  • 113: Currency conversion rates for US$
  • 114: Research Methodology
  • 115: Validation techniques employed for market sizing
  • 116: Information sources
  • 117: List of abbreviations
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