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세계의 마케팅 자동화 소프트웨어 시장 : 예측(2022-2030년)

Global Marketing Automation Software Market Forecast 2022-2030

리서치사 Inkwood Research
발행일 2021년 12월 상품코드 1043079
페이지 정보 영문 258 Pages 배송안내 2-3일 (영업일 기준)
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세계의 마케팅 자동화 소프트웨어 시장 : 예측(2022-2030년) Global Marketing Automation Software Market Forecast 2022-2030
발행일 : 2021년 12월 페이지 정보 : 영문 258 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 마케팅 자동화 소프트웨어 시장 규모는 2022년부터 2030년까지 예측기간 중 10.23%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다.

시장 성장요인으로서 투자수익률(ROI) 향상, 잠재고객 형성, 디지털 마케팅, 통합형 마케팅 수요 증가, 고객 경험의 우선순위 상승 등을 들 수 있습니다. 마케팅 자동화 소프트웨어의 잠재고객 형성 기능에 의해 마케팅 기업은 판매에 집중할 수 있기 때문에 이것이 시장 성장을 지원하고 있습니다. 그러나, 데이터에 관한 우려나 상호운용성이 시장 성장에 방해가 되고 있습니다.

세계의 마케팅 자동화 소프트웨어(Marketing Automation Software) 시장에 대해 조사분석했으며, 시장 역학, 시장 분석, 경쟁 구도, 기업 프로파일 등의 정보를 정리하여 전해드립니다.

목차

제1장 조사 범위와 조사 방법

  • 조사 목적
  • 조사 범위
  • 조사 방법
  • 가정과 제한

제2장 개요

  • 시장 규모 및 추산
  • 시장 개요

제3장 시장 역학

  • 시장 범위
  • 주요 성장 촉진요인
    • 디지털 마케팅 수요
    • 통합된 마케팅 활동 수요
    • 고객 경험의 중요성 증가
    • 잠재고객 형성 필요성
    • 높은 투자수익률(ROI) 필요성
  • 주요 성장 억제요인
    • 데이터 관련 우려
    • 상호운용성에 관련된 문제

제4장 주요 분석

  • 마케팅 자동화 소프트웨어 시장에 대한 COVID-19의 영향
  • 동향
  • Porter의 산업 분석
    • 바이어의 교섭력
    • 공급 기업의 교섭력
    • 대체품
    • 신규 진출기업
    • 경쟁 기업간 경쟁 관계
  • 시장 기회 매트릭스
  • 벤더 구도
  • 주요 구매 기준

제5장 시장 : 애플리케이션별

  • 캠페인 관리
  • 이메일 마케팅
  • 모바일 앱
  • 인바운드 마케팅
  • 잠재고객 형성 및 리드 스코어링
  • 보고 및 분석
  • 소셜미디어 마케팅
  • 기타 애플리케이션

제6장 시장 : 업계별

  • 통신/IT
  • 소매
  • 은행/금융서비스/보험(BFSI)
  • 헬스케어
  • 제조/유통
  • 소매
  • 기타 업계

제7장 시장 : 전개 형태별

  • 클라우드 기반
  • 온프레미스

제8장 시장 : 조직 규모별

  • 대기업
  • 중소기업

제9장 지역 분석

  • 북미
    • 시장 규모 및 추산
    • 주요 과제
    • 주요 기업
    • 분석 : 국가별
  • 유럽
    • 시장 규모 및 추산
    • 주요 성장 실현요인
    • 주요 과제
    • 주요 기업
    • 분석 : 국가별
  • 아시아태평양
    • 시장 규모 및 추산
    • 주요 성장 실현요인
    • 주요 과제
    • 주요 기업
    • 분석 : 국가별
  • 기타 지역
    • 시장 규모 및 추산
    • 주요 성장 실현요인
    • 주요 과제
    • 주요 기업
    • 분석 : 국가별

제10장 경쟁 구도

  • 주요 전략적 개발
    • 인수합병(M&A)
    • 제품 발매와 개발
    • 제휴 및 계약
    • 사업 확장 및 매각
  • 기업 개요
    • INTERNATIONAL BUSINESS MACHINES CORPORATION
    • ORACLE CORPORATION
    • SALESFORCE.COM INC
    • SAP SE
    • ADOBE INC
    • ACT-ON SOFTWARE INC
    • COGNIZANT TECHNOLOGY SOLUTIONS
    • ETRIGUE CORP
    • GREENROPE
    • SAS INSTITUTE INC
    • BENCHMARKONE
    • HUBSPOT INC
    • INSIDE SALES INC
    • KEAP PLC
LSH 22.01.06

LIST OF TABLES

  • TABLE 1: MARKET SNAPSHOT - MARKETING AUTOMATION SOFTWARE
  • TABLE 2: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 3: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 4: GLOBAL CAMPAIGN MANAGEMENT MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 5: GLOBAL CAMPAIGN MANAGEMENT MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 6: GLOBAL E-MAIL MARKETING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 7: GLOBAL E-MAIL MARKETING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 8: GLOBAL MOBILE APPLICATION MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 9: GLOBAL MOBILE APPLICATION MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 10: GLOBAL INBOUND MARKETING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 11: GLOBAL INBOUND MARKETING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 12: GLOBAL LEAD NURTURING AND LEAD SCORING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 13: GLOBAL LEAD NURTURING AND LEAD SCORING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 14: GLOBAL REPORTING AND ANALYTICS MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 15: GLOBAL REPORTING AND ANALYTICS MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 16: GLOBAL SOCIAL MEDIA MARKETING MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 17: GLOBAL SOCIAL MEDIA MARKETING MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 18: GLOBAL OTHER APPLICATIONS MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 19: GLOBAL OTHER APPLICATIONS MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 20: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 21: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY VERTICAL, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 22: GLOBAL TELECOMMUNICATION AND INFORMATION TECHNOLOGY MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 23: GLOBAL TELECOMMUNICATION AND INFORMATION TECHNOLOGY MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 24: GLOBAL RETAIL MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 25: GLOBAL RETAIL MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 26: GLOBAL BFSI MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 27: GLOBAL BFSI MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 28: GLOBAL HEALTHCARE MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 29: GLOBAL HEALTHCARE MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 30: GLOBAL MANUFACTURING AND DISTRIBUTION MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 31: GLOBAL MANUFACTURING AND DISTRIBUTION MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 32: GLOBAL RETAIL MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 33: GLOBAL RETAIL MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 34: GLOBAL OTHER INDUSTRY VERTICALS MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 35: GLOBAL OTHER INDUSTRY VERTICALS MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 36: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 37: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 38: GLOBAL CLOUD-BASED DEPLOYMENT MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 39: GLOBAL CLOUD-BASED DEPLOYMENT MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 40: GLOBAL ON-PREMISE DEPLOYMENT MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 41: GLOBAL ON-PREMISE DEPLOYMENT MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 42: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 43: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 44: GLOBAL LARGE ENTERPRISES MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 45: GLOBAL LARGE ENTERPRISES MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 46: GLOBAL SME ORGANIZATION MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 47: GLOBAL SME ORGANIZATION MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 48: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 49: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY GEOGRAPHY, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 50: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 51: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 52: KEY PLAYERS OPERATING IN THE NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET
  • TABLE 53: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION/BILLION)
  • TABLE 54: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION/BILLION)
  • TABLE 55: KEY PLAYERS OPERATING IN EUROPE MARKETING AUTOMATION SOFTWARE MARKET
  • TABLE 56: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 57: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 58: KEY PLAYERS OPERATING IN ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET
  • TABLE 59: REST OF WORLD MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)
  • TABLE 60: REST OF WORLD MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, FORECAST YEARS, 2022-2030 (IN $ MILLION)
  • TABLE 61: KEY PLAYERS OPERATING IN REST OF WORLD MARKETING AUTOMATION SOFTWARE MARKET
  • TABLE 62: LIST OF MERGERS & ACQUISITIONS
  • TABLE 63: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
  • TABLE 64: LIST OF PARTNERSHIPS & AGREEMENTS
  • TABLE 65: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES

  • FIGURE 1: KEY MARKET TRENDS
  • FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 3: OPPORTUNITY MATRIX
  • FIGURE 4: VENDOR LANDSCAPE
  • FIGURE 5: KEY BUYING CRITERIA
  • FIGURE 6: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2021
  • FIGURE 7: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2030 (IN $ MILLION)
  • FIGURE 8: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2022-2030 (IN $ MILLION)
  • FIGURE 9: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2030 (IN $ MILLION)
  • FIGURE 10: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2030 (IN $ MILLION)
  • FIGURE 11: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2022-2030 (IN $ MILLION)
  • FIGURE 12: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2030 (IN $ MILLION)
  • FIGURE 13: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2030 (IN $ MILLION)
  • FIGURE 14: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2030 (IN $ MILLION)
  • FIGURE 15: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY INDUSTRY VERTICAL, IN 2021
  • FIGURE 16: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION AND INFORMATION TECHNOLOGY, 2022-2030 (IN $ MILLION)
  • FIGURE 17: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)
  • FIGURE 18: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2030 (IN $ MILLION)
  • FIGURE 19: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2030 (IN $ MILLION)
  • FIGURE 20: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2030 (IN $ MILLION)
  • FIGURE 21: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2030 (IN $ MILLION)
  • FIGURE 22: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER INDUSTRY VERTICALS, 2022-2030 (IN $ MILLION)
  • FIGURE 23: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2021
  • FIGURE 24: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD-BASED DEPLOYMENT, 2022-2030 (IN $ MILLION)
  • FIGURE 25: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE DEPLOYMENT, 2022-2030 (IN $ MILLION)
  • FIGURE 26: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, GROWTH POTENTIAL, BY ORGANIZATION SIZE, IN 2021
  • FIGURE 27: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2030 (IN $ MILLION)
  • FIGURE 28: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL AND MEDIUM ENTERPRISES, 2022-2030 (IN $ MILLION)
  • FIGURE 29: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2021 & 2030 (IN %)
  • FIGURE 30: UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 31: CANADA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 32: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2021 & 2030 (IN %)
  • FIGURE 33: UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 34: GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 35: FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 36: NORDICS MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 37: ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 38: RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 39: NETHERLANDS MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 40: REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 41: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2021 & 2030 (IN %)
  • FIGURE 42: CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 43: JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 44: INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 45: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 46: INDONESIA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 47: THAILAND MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 48: SINGAPORE MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 49: AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 50: REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 51: REST OF WORLD MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2030 (IN %)
  • FIGURE 52: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)
  • FIGURE 53: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2022-2030 (IN $ MILLION)

KEY FINDINGS

The global marketing automation software market is set to record a CAGR of 10.23% during the forecast period, 2022-2030. The growing demand for higher ROI, lead nurturing, digital marketing, and integrated marketing efforts, and the rising prioritization of customer experience propel market growth.

MARKET INSIGHTS

Marketing automation software automates marketing operations. These include e-mail marketing, marketing asset management, social media marketing, lead nurturing & lead scoring, inbound marketing, collaboration management, etc. It also implements new strategies for marketing assets, resources, and activities, and helps make informed decisions.

Lead nurturing entails developing relationships with consumers at every stage of sales. It notes consumer needs and offers the required information for target marketing and communications. Also, companies that prioritize lead nurturing generate almost 45% more sales at around 30% lower costs. The integration of sales and marketing departments facilitates effective lead nurturing.

Besides, organizations develop lead-scoring strategies to ensure a consumer is within the brand's buying model. As a result, a lead-scoring strategy is central to a competent lead nurturing system. This is because it identifies methods to address consumer demands with relevant and timely communications. Moreover, the lead nurturing feature in marketing automation software allows the marketing companies to focus on sales. Such factors drive the global marketing automation software market growth. However, market growth is hindered by data concerns and interoperability.

REGIONAL INSIGHTS

The global marketing automation software market growth assessment includes the geographical analysis of North America, Asia-Pacific, Europe, and Rest of World. North America is the largest revenue-generating region in the global market. This is attributed to the growing demand for data integration services and the increasing adoption of cloud computing.

COMPETITIVE INSIGHTS

The presence of market players and their continuous innovative initiatives intensify the market competition. Some of the key firms in the market include Sap SE, Salesforce.Com Inc, International Business Machines Corporation, Oracle Corporation, etc.

Our report offerings include:

  • Explore key findings of the overall market
  • Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
  • Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
  • Market Segmentation cater to a thorough assessment of key segments with their market estimations
  • Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
  • Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
  • Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
  • Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

TABLE OF CONTENTS

1. RESEARCH SCOPE & METHODOLOGY

  • 1.1. STUDY OBJECTIVES
  • 1.2. SCOPE OF STUDY
  • 1.3. METHODOLOGY
  • 1.4. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

  • 2.1. MARKET SIZE & ESTIMATES
  • 2.2. MARKET OVERVIEW

3. MARKET DYNAMICS

  • 3.1. MARKET SCOPE
  • 3.2. KEY DRIVERS
    • 3.2.1. DEMAND FOR DIGITAL MARKETING
    • 3.2.2. DEMAND FOR INTEGRATED MARKETING EFFORTS
    • 3.2.3. GROWING IMPORTANCE OF CUSTOMER EXPERIENCE
    • 3.2.4. NEED FOR LEAD NURTURING
    • 3.2.5. NEED FOR HIGHER ROI
  • 3.3. KEY RESTRAINTS
    • 3.3.1. DATA RELATED CONCERNS
    • 3.3.2. ISSUES RELATED TO INTEROPERABILITY

4. KEY ANALYTICS

  • 4.1. IMPACT OF COVID-19 ON MARKETING AUTOMATION SOFTWARE MARKET
  • 4.2. KEY MARKET TRENDS
  • 4.3. PORTER'S FIVE FORCES ANALYSIS
    • 4.3.1. BUYERS POWER
    • 4.3.2. SUPPLIERS POWER
    • 4.3.3. SUBSTITUTION
    • 4.3.4. NEW ENTRANTS
    • 4.3.5. INDUSTRY RIVALRY
  • 4.4. OPPORTUNITY MATRIX
  • 4.5. VENDOR LANDSCAPE
  • 4.6. KEY BUYING CRITERIA

5. MARKET BY APPLICATION

  • 5.1. CAMPAIGN MANAGEMENT
  • 5.2. E-MAIL MARKETING
  • 5.3. MOBILE APPLICATION
  • 5.4. INBOUND MARKETING
  • 5.5. LEAD NURTURING AND LEAD SCORING
  • 5.6. REPORTING AND ANALYTICS
  • 5.7. SOCIAL MEDIA MARKETING
  • 5.8. OTHER APPLICATIONS

6. MARKET BY INDUSTRY VERTICAL

  • 6.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY
  • 6.2. RETAIL
  • 6.3. BFSI
  • 6.4. HEALTHCARE
  • 6.5. MANUFACTURING AND DISTRIBUTION
  • 6.6. RETAIL
  • 6.7. OTHER INDUSTRY VERTICALS

7. MARKET BY DEPLOYMENT

  • 7.1. CLOUD-BASED DEPLOYMENT
  • 7.2. ON-PREMISE DEPLOYMENT

8. MARKET BY ORGANIZATION SIZE

  • 8.1. LARGE ENTERPRISES
  • 8.2. SMALL AND MEDIUM ENTERPRISES

9. GEOGRAPHICAL ANALYSIS

  • 9.1. NORTH AMERICA
    • 9.1.1. MARKET SIZE & ESTIMATES
    • 9.1.2. KEY GROWTH ENABLERS
    • 9.1.3. KEY CHALLENGES
    • 9.1.4. KEY PLAYERS
    • 9.1.5. COUNTRY ANALYSIS
      • 9.1.5.1. UNITED STATES
      • 9.1.5.2. CANADA
  • 9.2. EUROPE
    • 9.2.1. MARKET SIZE & ESTIMATES
    • 9.2.2. KEY GROWTH ENABLERS
    • 9.2.3. KEY CHALLENGES
    • 9.2.4. KEY PLAYERS
    • 9.2.5. COUNTRY ANALYSIS
      • 9.2.5.1. UNITED KINGDOM
      • 9.2.5.2. GERMANY
      • 9.2.5.3. FRANCE
      • 9.2.5.4. NORDICS
      • 9.2.5.5. ITALY
      • 9.2.5.6. RUSSIA
      • 9.2.5.7. NETHERLANDS
      • 9.2.5.8. REST OF EUROPE
  • 9.3. ASIA-PACIFIC
    • 9.3.1. MARKET SIZE & ESTIMATES
    • 9.3.2. KEY GROWTH ENABLERS
    • 9.3.3. KEY CHALLENGES
    • 9.3.4. KEY PLAYERS
    • 9.3.5. COUNTRY ANALYSIS
      • 9.3.5.1. CHINA
      • 9.3.5.2. JAPAN
      • 9.3.5.3. INDIA
      • 9.3.5.4. SOUTH KOREA
      • 9.3.5.5. INDONESIA
      • 9.3.5.6. THAILAND
      • 9.3.5.7. SINGAPORE
      • 9.3.5.8. AUSTRALIA & NEW ZEALAND
      • 9.3.5.9. REST OF ASIA-PACIFIC
  • 9.4. REST OF WORLD
    • 9.4.1. MARKET SIZE & ESTIMATES
    • 9.4.2. KEY GROWTH ENABLERS
    • 9.4.3. KEY CHALLENGES
    • 9.4.4. KEY PLAYERS
    • 9.4.5. COUNTRY ANALYSIS
      • 9.4.5.1. LATIN AMERICA
      • 9.4.5.2. MIDDLE EAST & AFRICA

10. COMPETITIVE LANDSCAPE

  • 10.1. KEY STRATEGIC DEVELOPMENTS
    • 10.1.1. MERGERS & ACQUISITIONS
    • 10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
    • 10.1.3. PARTNERSHIPS & AGREEMENTS
    • 10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
  • 10.2. COMPANY PROFILES
    • 10.2.1. INTERNATIONAL BUSINESS MACHINES CORPORATION
    • 10.2.2. ORACLE CORPORATION
    • 10.2.3. SALESFORCE.COM INC
    • 10.2.4. SAP SE
    • 10.2.5. ADOBE INC
    • 10.2.6. ACT-ON SOFTWARE INC
    • 10.2.7. COGNIZANT TECHNOLOGY SOLUTIONS
    • 10.2.8. ETRIGUE CORP
    • 10.2.9. GREENROPE
    • 10.2.10. SAS INSTITUTE INC
    • 10.2.11. BENCHMARKONE
    • 10.2.12. HUBSPOT INC
    • 10.2.13. INSIDE SALES INC
    • 10.2.14. KEAP PLC
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