세계의 디지털 미디어 시장 : 유형별, 연령층별, 성별, 소득별 - 예측(2024-2030년)

[182 Pages Report] The Digital Media Market size was estimated at USD 204.54 billion in 2023 and expected to reach USD 224.14 billion in 2024, at a CAGR 9.69% to reach USD 390.88 billion by 2030.

Digital media refers to audio, video, and visual content that has been encoded (digitized). Unlike traditional analog media, such as print newspapers or magazines, digital media is transmitted over the internet, mobile phones, computers, and other digital devices. This transition to digital has revolutionized the way content is created, distributed, and consumed, offering immense interactivity and access to a global audience. The major factors contributing to the expansion of digital media include technological advancements, increased accessibility & affordability of devices, and improved internet infrastructure, which has enhanced connectivity. The growth of social media platforms and the integration of artificial intelligence (AI) and virtual reality (VR) into content delivery further expand the reach and appeal of digital media. However, issues such as digital piracy, information overload, and the digital divide complicate the digital media landscape. Strategies such as the implementation of stringent copyright laws, the development of fact-checking tools, and education in digital literacy are essential to mitigate these restraints. Additionally, embracing innovative monetization models such as subscriptions or microtransactions can help content creators generate revenue while safeguarding their intellectual property. There is also growing potential in the application of big data analytics to understand consumer behaviors and preferences, enabling more effective marketing strategies.

Type: Exponential use of social media for engaging with people and consuming entertainment

The ePublishing segment encompasses electronic versions of books, magazines, reports, and other documents traditionally available in print. The need for ePublishing has surged due to the consumer preference for convenience, accessibility, and the ability to carry multiple titles in one device. The gaming segment includes console, PC, and mobile gaming platforms. Some consumers seek high-end, immersive experiences on consoles and PCs, while others prefer the casual, social, and mobile gaming realms for their accessibility and quick entertainment value. Online music services offer streaming and downloads of songs and albums, and consumers show a strong preference for services that offer extensive libraries, exclusive content, and personalized playlists. Online video content includes streaming services, user-generated content, and live broadcasts. Consumer needs in this sector revolve around the quality and originality of content, as well as platform functionality and content recommendation algorithms. Social media includes platforms are used for networking, content creation, entertainment, and news consumption. The recent focus has been on enhancing user privacy, content authenticity, and algorithmic transparency.

Age Group: Rising adoption of digital media among 18 to 24 year old individuals

Individuals in the 18-24 age group are tech-savvy digital natives who prioritize mobile connectivity and social media platforms. Their digital media diet heavily includes instant messaging apps and short-form video content platforms, and they value platforms that offer user-generated content, personalization, and the ability to create and share their own content. Individuals aged 25-34, often referred to as millennials, have a strong inclination towards comprehensive digital media services that cater to their lifestyle needs, which include both entertainment and utility. Digital media consumers within the 35-44 age bracket often focus on content that offers value to both themselves and their families. These users are more likely to consume news, financial services, and family-oriented entertainment content. The 55-64 age group, while not digital natives, are increasingly becoming comfortable with technology and are showing notable usage growth in digital media. Their preferences tend to lean towards news outlets, healthcare information platforms, and nostalgic entertainment.

Gender: Active participation of men in digital media for personal growth

Digital media consumption among men often gravitates toward content that resonates with their interests and hobbies. This includes sports, technology updates, gaming, and financial news. Interactive content such as live sports streaming, podcasts, and tech review videos are particularly appealing. Women's consumption of digital media is characterized by a desire for entertainment, education, and connectivity. Content that includes health and wellness, lifestyle, and instructional videos is highly preferred. Additionally, platforms that offer community building and social engagement, including book clubs or fitness challenges, are increasingly popular amongst female users.

Income: Adoption of mid-income media services that offer affordable quality, family plans, bundled e-commerce, and entertainment

The high-income group often has more discretionary spending and tends to value quality, exclusivity, and premium service. This group is likely to engage with digital media platforms that offer 4K and HDR streaming capabilities, luxury and niche content networks, and high-fidelity music streaming services. The low-income group typically prioritizes affordability and accessibility over premium features. This group often gravitates to digital media services that provide free streaming platforms with ad-support content sharing and low-cost subscription options. The mid-income group looks for a balance between quality and affordability. This group typically subscribes to digital media services that offer standard streaming service subscriptions and mid-level music streaming services with family plans.

Regional Insights

The Americas, with a robust infrastructure and high internet penetration, particularly in North America, sees digital media consumption heavily centered around social media, on-demand video services, and online gaming. Companies in the region, such as media providers in the US, are trendsetters in content production, leveraging sophisticated marketing strategies and cutting-edge technology to personalize user experiences. APAC, a diverse and rapidly growing market, demonstrates an emerging space in digital adoption, with mobile-first strategies taking precedence due to widespread smartphone usage. Content localized for varied languages and cultural norms is pivotal in this region, and there is a growing interest in esports and mobile gaming, spearheaded by companies in South Korea, China, and Japan. Europe's strong regulatory environment, with initiatives such as GDPR, impacts digital media by prioritizing user privacy and data protection. Meanwhile, the Middle East and Africa are experiencing a surge in digital media consumption due to improving connectivity and smartphone accessibility, with significant potential for digital content tailored to a young, tech-savvy population. Companies within EMEA tend to focus on regulatory compliance and may emphasize content localization due to the multitude of languages and cultures present in the region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Digital Media Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Media Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Digital Media Market, highlighting leading vendors and their innovative profiles. These include Adobe, Inc., Akamai Technologies, Inc., ALE International, Amazon.com, Inc., Apple, Inc., AT&T Inc., ByteDance Ltd., Cherry Digital, Cisco Systems, Inc., Crunchyroll, LLC, Discovery, Inc., Disruptive Advertising, Ericsson AB, Fiverr International Ltd., Google, LLC by Alphabet Inc., Home Box Office, Inc., Hulu, LLC, Influence Mobile, Inc., JW Player, LinkedIn Corporation, LYFE Marketing, Meta Platforms, Inc., Momentum Design Lab, LLC., Netflix, Inc., Paramount, Snap Digital Media LLC, Social Vantage, The Athletic Media Company by The New York Times Company, and ZTE Corporation.

Market Segmentation & Coverage

This research report categorizes the Digital Media Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • ePublishing
    • eBook
    • eMagazine
    • ePaper

• Game
  • Download Game
  • Gaming Network
  • Mobile Game
  • Online Game

• Online Music
  • Music Download
  • Music Streaming

• Online Video
  • Pay-per-View
  • Video Download
  • Video Streaming

• Social Media

• Age Group
  • 18-24 Years
  • 25-34 Years
  • 35-44 Years
  • 55-64 Years

• Gender
  • Men
  • Women

• Income
  • High-Income Group
  • Low-Income Group
  • Mid-Income Group

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam

• Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Digital Media Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Media Market?

3. What are the technology trends and regulatory frameworks in the Digital Media Market?

4. What is the market share of the leading vendors in the Digital Media Market?

5. Which modes and strategic moves are suitable for entering the Digital Media Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increase in the Number of Devices Capable of Supporting Digital Media Coupled with Increasing Internet Access Speed
    • 5.1.1.2. Dominance of Entertainment Services Such as Audio and Video
    • 5.1.1.3. Consumer Preferences Towards Digital Media Consumption as Compared to Traditional Forms of Media
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns Regarding Over-Reliance on Digital Technology and Media
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of 5G Technology for Faster Broadband Experience
    • 5.1.3.2. VR Transforming into an Entertainment and Productivity Platform
  • 5.1.4. Challenges
    • 5.1.4.1. Issues Associated with the Security and Privacy
    • 5.1.4.2. High Maintenance Cost Due to Evolving Environment
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Exponential use of social media for engaging with people and consuming entertainment
  • 5.2.2. Age Group: Rising adoption of digital media among 18 to 24 year old individuals
  • 5.2.3. Gender: Active participation of men in digital media for personal growth
  • 5.2.4. Income: Adoption of mid-income media services that offer affordable quality, family plans, bundled e-commerce, and entertainment
• 5.3. Market Trend Analysis
• 5.4. Cumulative Impact of Russia-Ukraine Conflict
• 5.5. Cumulative Impact of High Inflation
• 5.6. Porter's Five Forces Analysis
  • 5.6.1. Threat of New Entrants
  • 5.6.2. Threat of Substitutes
  • 5.6.3. Bargaining Power of Customers
  • 5.6.4. Bargaining Power of Suppliers
  • 5.6.5. Industry Rivalry
• 5.7. Value Chain & Critical Path Analysis
• 5.8. Regulatory Framework Analysis
• 5.9. Client Customization

6. Digital Media Market, by Type

• 6.1. Introduction
• 6.2. ePublishing
• 6.3. Game
• 6.4. Online Music
• 6.5. Online Video
• 6.6. Social Media

7. Digital Media Market, by Age Group

• 7.1. Introduction
• 7.2. 18-24 Years
• 7.3. 25-34 Years
• 7.4. 35-44 Years
• 7.5. 55-64 Years

8. Digital Media Market, by Gender

• 8.1. Introduction
• 8.2. Men
• 8.3. Women

9. Digital Media Market, by Income

• 9.1. Introduction
• 9.2. High-Income Group
• 9.3. Low-Income Group
• 9.4. Mid-Income Group

10. Americas Digital Media Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Digital Media Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Digital Media Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Vertiqal Studios Announces Acquisition of Digital Media Assets from Offbeat Media and Non-Brokered Offering
  • 13.3.2. TikTok Announces New Partnership With Disney
  • 13.3.3. SoundCloud Partners with Squarespace, Adobe, Discord, and Rap Plug to Expand Member Benefits for Next and Next Pro Artists

14. Competitive Portfolio

• 14.1. Key Company Profiles
• 14.2. Key Product Portfolio