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세계의 OTT 시장 예측(-2022년) : 유선 및 모바일 인터넷

World OTT Markets - Report & Dataset: Markets & Forecasts up to 2022 - Fixed and Mobile Internet

리서치사 IDATE DigiWorld
발행일 2018년 10월 상품 코드 336710
페이지 정보 영문
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세계의 OTT 시장 예측(-2022년) : 유선 및 모바일 인터넷 World OTT Markets - Report & Dataset: Markets & Forecasts up to 2022 - Fixed and Mobile Internet
발행일 : 2018년 10월 페이지 정보 : 영문

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

OTT 서비스 시장의 세계 및 지역/국가 레벨 시장 규모 데이터베이스를 제공하고, 각 서비스(검색, 소셜, 모바일, 비디오, 통신, 클라우드, 디지털 컨텐츠, E-Commerce, 온라인 게임), 주요 기업 등의 정보를 전해드립니다.

제1장 주요 요약

제2장 시장 분석

  • 사용자 1인당 인터넷 서비스 매출은 광고 시장과 연관
  • 모바일로부터의 매출로 전체적으로 이동 : Facebook이 주도
  • 광고의 양대 주도권 : Google & Facebook이 시장의 50%, 모바일의 66%를 보유
  • GAFAM과 BAT는 세계 최대의 OTT 기업

제3장 주요 인터넷 동향

  • 인터넷 대기업은 일반적으로 다양화를 위해 M&A를 이용
  • OTT 서비스는 사물인터넷(IoT)으로 더욱 다양화
  • 인공지능(AI)은 OTT 대기업의 차기 새로운 전장
  • 로봇 개발은 수직 산업에 의존

제4장 인터넷 기업에 대한 주목 : GAFAM & BAT

  • Facebook, Google & Baidu : 광고에 대한 의존이 다르게 발전
  • Apple & Microsoft : 판매 대부분은 코어 비지니스 경유
  • Facebook & Tencent : 다른 매출 패턴을 가지는 소셜 미디어 리더
  • Amazon & E-Commerce 대기업은 클라우드 전쟁의 가능성

도표

데이터 범위

  • 지역 범위
    • 유럽
    • 북미
    • 라틴아메리카
    • 아시아태평양
    • 중동 및 아프리카

지표 : 국가별

  • 액세스 지표
  • 온라인 광고 매출
  • 소셜 네트워크
  • 모바일
  • OTT 온디멘드 비디오
  • OTT 커뮤니케이션
  • 클라우드
  • E-Commerce
  • 온라인 게임
  • 인구

조사 대상 지역 및 기업

  • 지역
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 한국
  • EU 5개국+유럽
    • 프랑스
    • 독일
    • 이탈리아
    • 러시아
    • 스페인
    • 스위스
    • 터키
    • 영국
  • 라틴아메리카
    • 브라질
  • 중동 및 아프리카
    • 남미
  • 북미
    • 캐나다
    • 미국
  • 세계
  • 주요 기업
    • Alibaba
    • Amazon
    • Apple
    • Baidu
    • Facebook
    • Google
    • Microsoft
    • Tencent
KSM 18.10.16

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2013 to 2022.

Markets covered: Internet access and usage - search - social - mobile - video - communication - cloud - digital contents - - E-commerce commission - online games.

These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB

7 regions and 18 countries covered: World, Europe, EU5, Asia-Pacific; Middle East & Africa, North America, , Latin America - Brazil, Canada, China, France, Germany, India, Italy, Japan, Portugal, Russia, South Africa, South Korea, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom, USA

The total telco services market is also provided as a means of comparison with the OTT services market

Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE DigiWorld's perspectives and outlook.

Table of Contents

1. Executive summary

  • 1.1. World OTT market to surpass 1 trillion EUR by 2022: CAGR 2018-22 of 13.1%
  • 1.2. OTT markets start to mature, with leaders getting established
  • 1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
  • 1.4. Diversification of major OTTs (BAT version); different assets, same goals
  • 1.5. OTT players' expanding their approach to data monetisation

2. Market analysis

  • 2.1. Internet service revenues per user strongly linked to the advertising market
  • 2.2. Overall shift to revenues from mobile; Facebook taking the initiative
  • 2.3. Advertising duopoly: Google & Facebook own 50% of the market, 66% of mobile
  • 2.4. GAFAM and BAT are the world's largest OTT companies

3. Key Internet trends

  • 3.1. Internet giants commonly use mergers & acquisitions to diversify
  • 3.2. OTT services increasingly diversifying into Internet of Things (IoT)
  • 3.3. OTT giants' battle over Artificial Intelligence (AI) heats up
  • 3.4. Robotics development is industrial-vertical dependent

4. Focus on Internet players: GAFAM & BAT

  • 4.1. Facebook, Google & Baidu: dependance on advertising evolving differently
  • 4.2. Apple & Microsoft: majority of sales through core business
  • 4.3. Facebook & Tencent: social media leaders with different revenue patterns
  • 4.4. Amazon & E-commerce giants in a potential cloud war

List of tables and figures

1. Executive summary

  • Figure 1: World OTT services market, 2012 - 2022
  • Figure 2: Breakdown of OTT paid service revenues, 2018 and 2022
  • Figure 3: Breakdown of ad-funded service revenues, 2018 and 2022
  • Figure 4: OTT markets in 2020, by segment
  • Figure 5: Major OTTs are diversifying into various service domains
  • Figure 6: BAT also diversifying into various service domains
  • Figure 7: Evolution of OTT players' strategies on data monetisation

2. Market analysis

  • Figure 8: OTT leaders' estimated annual per-user Internet service revenue, worldwide, 2014 - 2017
  • Figure 9: Percentage of OTT leaders' total revenue generated by mobile services, 2014 - 2017
  • Figure 10: Player shares of online advertising revenue, 2017
  • Figure 11: Player shares of mobile advertising revenue, 2017
  • Figure 12: Top 10 OTT companies worldwide by market capitalisation, February 2018

3. Key Internet trends

  • Figure 13: Number of GAFAM acquisitions, 2007- 2017
  • Figure 14: Major OTT mergers & acquisitions in 2016 and 2017
  • Figure 15: Amazon Key for keyless secure delivery
  • Figure 16: Google's focus on IoT markets
  • Figure 17: OTT leaders' major takeover of AI start-ups
  • Figure 18: Robotics market forecasts 2016 - 2025
  • Figure 19: Robotics start-ups buyouts, 2011 - 2016

4. Focus on Internet players: GAFAM & BAT

  • Figure 20: Ad revenue and its share of total revenue for Google, Facebook and Baidu, 2014 - 2017
  • Figure 21: Breakdown of net sales for Apple and Microsoft, 2014 - 2017
  • Figure 22: Breakdown of Facebook revenue, 2015 - 2017
  • Figure 23: Breakdown of Tencent revenue, and revenue growth by sector, 2015 - 2017
  • Figure 24: Cloud revenues and their growth of Amazon and Alibaba, 2015 - 2017
  • Figure 25: Revenue breakdown and e-commerce's share of total revenue for Amazon and Alibaba, 2015 - 2017

DataSet Scope

Geographic coverage

Europe

  • France
  • Germany
  • Italy
  • Portugal
  • Russia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom

North America

  • Canada
  • United States

Latin America

  • Brazil

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea

Middle East & Africa

  • South Africa

Indicators by country

Access indicators

  • Internet subscribers (millions)
    • Internet density
  • Fixed Internet users (millions)
    • Fixed Internet penetration
  • Mobile subscribers (millions)
    • Mobile density
  • Mobile Internet users (millions)
    • Mobile Internet penetration

Online advertising revenues

  • Annual growth rate
  • Display revenues (million EUR)
    • Of which RTB revenues (million EUR)
  • Search revenues (million EUR)
  • Other online advertising revenues (million EUR)

Social Networks

  • Total social networks revenues (million EUR)
  • Social networks paid revenues (million EUR)
  • Social networks advertising revenues (million EUR)

Mobile

  • Total mobile revenues (million EUR)
  • Paid mobile application revenues (million EUR)
  • Mobile advertising revenues (million EUR)

OTT on demand video

  • Total OTT on demand video revenues (million EUR)
  • OTT video paid revenues (million EUR)
  • OTT video advertising revenues (million EUR)

OTT communication

  • OTT communication revenues (million EUR)

Cloud

  • Cloud revenues (million EUR)

E-commerce

  • E-commerce revenues (million EUR)
    • Of which M-commerce revenues (million EUR)
    • Share of M-commerce

Online gaming

  • Online gaming revenues (million EUR)

Population

  • Geographic area
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
  • EU5 Europe
    • France
    • Germany
    • Italy
    • Portugal
    • Russia
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Kingdom
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa
  • North America
    • Canada
    • United States
  • World
  • Players
    • Alibaba
    • Amazon
    • Apple
    • Baidu
    • Facebook
    • Google
    • Microsoft
    • Tencent
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