Global Information
회사소개 | 문의 | 비교리스트

Telco(통신사업자) 및 Cableco(케이블 TV 사업자)의 비디오 전략 : OTT 비디오 서비스로 향하는가?

Telco and Cableco Video Strategies: Towards OTT Video Services?

리서치사 IDATE DigiWorld
발행일 2016년 12월 상품 코드 409990
페이지 정보 영문 40 Pages
가격
US $ 3,300 ₩ 4,014,000 Web Access - PDF (Single Department License/1-5 Users)
US $ 4,950 ₩ 6,022,000 Web Access - PDF (Group License/All Users)


Telco(통신사업자) 및 Cableco(케이블 TV 사업자)의 비디오 전략 : OTT 비디오 서비스로 향하는가? Telco and Cableco Video Strategies: Towards OTT Video Services?
발행일 : 2016년 12월 페이지 정보 : 영문 40 Pages

주요 통신사업자 및 케이블 TV 사업자의 비디오 포지셔닝에 대해 조사 분석했으며, TV OTT 비디오 서비스 분석, 혁신적 서비스, 주요 컨텐츠 파트너십 등의 정보를 전해드립니다.

제1장 주요 요약

제2장 조사 방법

제3장 시장 체제

  • IPTV 전개 : 전성 시대의 종말?
  • 급증하는 OTT 비디오 이용이 위협 및 기회를 촉진

제4장 Telco의 TV 및 비디오 포지셔닝

  • Altice
  • AT&T
  • BT
  • Deutsche Telekom
  • Comcast
  • KPN
  • Liberty Global
  • Orange
  • Telecom Italia
  • Telefonica
  • Verizon
  • Vodafone

제5장 Telco의 비디오 포지셔닝에 관한 결론

  • 컨텐츠가 왕
  • 애그리게이션인가 컨텐츠 소유인가?
  • 멀티플레이 전략
  • 고정 및 모바일의 초고속 브로드밴드 접속을 추진
  • 성장 엔진으로서의 OTT 비디오?

도표

KSM 17.01.23

This reports analyses the video positioning of key telecom and cable operators through detailed profiles.

Besides the analysis of TV OTT video services, some additional focus is placed on innovative services launched and on key content partnerships established.

Among the key questions examined are: why operators are again interested in video? What is the split between content aggregators and content owners? What are the key objectives dedicated to video services? Will OTT video be the next big thing for operators?

We regroup identified trends in key player positioning to draft some essential objectives assigned to video services by operators.

Keeping in mind that Tier 1 and Tier 2 operators will not share the same resources and objectives, we finally draw up a tentative approach for operators to move more profoundly into OTT video.

Table of Contents

1. Executive Summary

2. Methodology

  • 2.1. General methodology of IDATE's reports
  • 2.2. Main concepts of IP video
    • 2.2.1. Delivery modes
    • 2.2.2. Video services

3. Market framework

  • 3.1. IPTV rollout: the end of the golden days?
  • 3.2. Skyrocketing OTT video usage is driving threats, and opportunities

4. Telcos' TV & video positioning

  • 4.1. Altice
  • 4.2. AT&T
  • 4.3. BT
  • 4.4. Deutsche Telekom
  • 4.5. Comcast
  • 4.6. KPN
  • 4.7. Liberty Global
  • 4.8. Orange
  • 4.9. Telecom Italia
  • 4.10. Telefónica
  • 4.11. Verizon
  • 4.12. Vodafone

5. Conclusions on telco video positioning

  • 5.1. Content is king: telcos are climbing higher up the chain
  • 5.2. Aggregation or content ownership?
    • 5.2.1. Content aggregation
    • 5.2.2. Vertical integration with video
  • 5.3. Multiplay strategies
  • 5.4. Promote fixed and mobile very high-speed broadband connectivity
  • 5.5. OTT video as a growth engine?

Report's tables and figures

Tables

  • Table 1: Recent Altice M&A moves
  • Table 2: SFR TV
  • Table 3: Examples of telecom-media deals

Figures

  • Figure 1: Evolution of IPTV households worldwide, 2012-2017
  • Figure 2: Growth of IPTV households in the top European markets, East Asia and the USA, 2012-2016
  • Figure 3: Global IP traffic, by application category
  • Figure 4: Online/mobile is driving video consumption growth globally
  • Figure 5: Growth in the price of a monthly cable plan in the US, pegged to inflation, 2000-2015
  • Figure 6: Cord cutting among Americans, in 2015
  • Figure 7: Reasons cited for cord cutting among Americans, in 2015
  • Figure 8: SFR- Numericable strategic content and convergence initiatives
  • Figure 9: Rationale behind the AT&T-Time Warner deal
  • Figure 10: OpenReach network
  • Figure 11: BT TV packages
  • Figure 12: BT 'extra' video services
  • Figure 13: The BT Sport package aims at increasing broadband take-up
  • Figure 14: Deutsche Telekom customers in Europe, H1 2016
  • Figure 15: Deutsche Telekom Entertain offers
  • Figure 16: Stream TV Offer
  • Figure 17: Cloud-based IPTV strategy
  • Figure 18: Partnerships strategy
  • Figure 19: KPN strategy, centred around up- and cross-sell to households
  • Figure 20: Horizon Go features
  • Figure 21: Triple-play offers with premium TV channels, in partnership with Canal+
  • Figure 22: OCS plans
  • Figure 23: Telecom Italia TV customer base
  • Figure 24: The Telecom Italia strategy, centred around convergence and n-play penetration
  • Figure 25: TIMvision for smartphones
  • Figure 26: Movistar+
  • Figure 27: Samsung Movistar+ Ready
  • Figure 28: Verizon skinny bundles
  • Figure 29: Verizon go90
  • Figure 30: Vodafone growth engines: strengthening strategic capabilities

List of players

  • Altice
  • AT&T
  • BT
  • Comcast
  • Deutsche Telekom
  • KPN
  • Liberty Glogal
  • Orange
  • Telecom Italia
  • Telefónica
  • Verizon
  • Vodafone
Back to Top
전화 문의
F A Q