Global Information
회사소개 | 문의 | 비교리스트

유럽 통신 시장 벤치마크 : 기업의 핵심성과지표(KPI) 및 시장 메트릭스 - 무엇을 유지해야 할 것인가?

European Telecom Sector Benchmark: Player KPIs and Market Metrics - What to Retain

리서치사 IDATE DigiWorld
발행일 2016년 12월 상품 코드 410943
페이지 정보 영문
가격
US $ 3,300 ₩ 3,988,000 Web Access - PDF & Excel (Single Department License/1-5 Users)
US $ 4,950 ₩ 5,982,000 Web Access - PDF & Excel (Group License/All Users)


유럽 통신 시장 벤치마크 : 기업의 핵심성과지표(KPI) 및 시장 메트릭스 - 무엇을 유지해야 할 것인가? European Telecom Sector Benchmark: Player KPIs and Market Metrics - What to Retain
발행일 : 2016년 12월 페이지 정보 : 영문

유럽 통신 오퍼레이터의 발전 동향에 대해 조사했으며, 유사점과 차이, 유럽 전체 가입자수, 매출 점유율, 이익, 성장 데이터 비교, 6개 2차 지역 시장 역학 등의 정보를 전해드립니다.

제1장 주요 요약

제2장 조사 방법

제3장 분석 : 지역별

  • 유럽 국가를 6개 그룹으로 분류
  • 스칸디나비아
  • 중유럽
  • 남동유럽
  • 남유럽
  • 영국 제도
  • 베네룩스 국가 및 기타 서유럽 국가
  • 프랑스 및 독일

제4장 각 지역간 시장 구조와 실적 비교

  • 고정 브로드밴드의 성장
  • 모바일 브로드밴드의 성장
  • 통신 매출의 축소
  • 통신 시장의 재구축
  • 모바일 시장의 집중
  • 유럽의 오퍼레이터는 투자 비율을 유지

제5장 오퍼레이터의 성장세와 경제학

  • 유럽의 오퍼레이터는 대륙에 확고한 지반 구축
  • 일부 오퍼레이터는 타겟 지역 진출을 선택
  • 기타는 더 역동적인 유럽외 시장을 확인

부록

도표

LSH 17.01.23

This benchmark shows progress similarities and differences on the path of growth of the telecom operators in Europe. Although revenues shrank and were restructured in the past five years, Telcos as Cablecos embraced differently the competition and the needs for investment in either wireless or wireline fast broadband networks.

In this report, the subscribers, revenues shares, margins and growth figures are compared throughout Europe. Market dynamics are detailed for 6 sub-regions with similar economics: Scandinavia, Central Europe, Southern Europe, Southeastern Europe, The British Isles and Western European countries.

Then, the report addresses the concentration and development of big players by benchmarking their tendency to develop at the pan European level, at a chosen sub-region level or by escaping the game with an external international ambition.

Table of Contents

1. Executive Summary

2. Methodology

  • 2.1. List of indicators employed
  • 2.2. Definitions
  • 2.3. Sources

3. Analysis by groups of countries

  • 3.1. Distribution of European countries into six groups
  • 3.2. Scandinavia
  • 3.3. Central Europe
  • 3.4. Southeastern Europe
  • 3.5. Southern Europe
  • 3.6. The British Isles
  • 3.7. Benelux and other Western European countries
  • 3.8. France and Germany

4. Comparison of market structures and performances between the different groups of countries

  • 4.1. Fixed broadband growth momentum
  • 4.2. Mobile broadband growth momentum
  • 4.3. Telecom revenue shrinking
  • 4.4. Telecom markets restructured
  • 4.5. Mobile markets on a concentration
  • 4.6. European operators are maintaining investment rates

5. Operators' growth momentum and economics

  • 5.1. European operators have a solid footprint on the continent
  • 5.2. Some operators opting for a targeted regional footprint
  • 5.3. Others, on the contrary, are setting their sights on more dynamic, extra-European markets

Annexes

  • Annex 1 : Main recent mergers and acquisitions in Europe
  • Annex 2 : Abbreviations

Report figures

Analysis by groups of countries

  • Figure 1 : Groups of countries established for analytical purposes
  • Figure 2 : Average monthly SMS traffic, Scandinavia group
  • Figure 3 : 3G take-up, Scandinavia group
  • Figure 4 : 4G take-up, Scandinavia group
  • Figure 5 : Percentage of fixed Internet subscribers with a connection equal to or above 30 Mbps, Scandinavia group
  • Figure 6 : Telecom services revenue by business area, Scandinavia group
  • Figure 7 : Fixed broadband Internet take-up, Central Europe group
  • Figure 8 : 3G take-up, Central Europe group
  • Figure 9 : Telecom services revenue by business area, Central Europe group
  • Figure 10 : Herfindahl-Hirschman index, mobile services market, Central Europe group
  • Figure 11 : 3G take-up, Southeastern Europe group
  • Figure 12 : Telecom services revenue by business area, Southeastern Europe group
  • Figure 13 : Fixed network investment rates (CapEx to revenue), Southeastern Europe group
  • Figure 14 : Mobile network investment rates (CapEx to revenue), Southeastern Europe group
  • Figure 15 : 3G take-up, Southern Europe group
  • Figure 16 : Number of mobile and fixed telephony and fixed Internet subscribers compared to ARPU, Southern Europe group
  • Figure 17 : Fixed network investment rates (CapEx to revenue), Southern Europe group
  • Figure 18 : Mobile network investment rates (CapEx to revenue), Southern Europe group
  • Figure 19 : Fixed broadband take-up (% total population), British Isles group
  • Figure 20 : 3G and 4G take-up (% of mobile subscribers), British Isles group
  • Figure 21 : Telecom services revenue by business area, British Isles group
  • Figure 22 : Fixed network investment rates (CapEx to revenue), British Isles group
  • Figure 23 : Mobile network investment rates (CapEx to revenue), British Isles group
  • Figure 24 : 3G take-up (% of mobile subscribers), Benelux+ group
  • Figure 25 : 4G take-up (% of mobile subscribers), Benelux+ group
  • Figure 26 : Broadband take-up (% of the total population), Benelux+ group
  • Figure 27 : Telecom services revenue by business area, Benelux+ group
  • Figure 28 : Fixed network investment rates (CapEx to revenue), Benelux+ group
  • Figure 29 : Mobile network investment rates (CapEx to revenue), Benelux+ group
  • Figure 30 : 3G and 4G take-up (% of mobile subscribers), France and Germany
  • Figure 31 : Fixed network investment rates (CapEx to revenue), France and Germany
  • Figure 32 : Telecom services revenue by business area, France and Germany
  • Figure 33 : Herfindahl-Hirschman index, France and Germany

Comparison of market structures and performances between the different groups of countries

  • Figure 34 : Average monthly cost of full LLU, Europe
  • Figure 35 : Fixed SFB coverage rates, all technologies combined, 2015, Europe
  • Figure 36 : Outgoing SMS traffic Europe
  • Figure 37 : 3G's share of mobile subscriptions, Europe
  • Figure 38 : 3G take-up, Europe
  • Figure 39 : Retail telecom market revenue, Europe
  • Figure 40 : Total telecom market investment levels (CapEx to revenue), Europe
  • Figure 41 : Number of MNO per country, 2010
  • Figure 42 : Number of MNO per country, 2015
  • Figure 43 : BT and Vodafone's CapEx to revenue and EBITDA to revenue ratios

Operators' growth momentum and economics

  • Figure 44 : The top European MNOs' footprint in Europe, 2015
  • Figure 45 : Total group revenue and percentage earned in Europe
  • Figure 46 : Total group revenue and percentage earned in Europe

Operators examined

European operators in the global top 30

  • BT
  • Deutsche Telekom
  • KPN
  • Liberty Global
  • Numericable-SFR
  • Orange
  • Swisscom
  • Telecom Italia
  • Telefónica
  • Telenor
  • TeliaSonera
  • Vimpelcom
  • Vodafone

Dataset description

List of indicators

Type of data

  • Historic data 2007-2015

Geographic coverage

  • European Union (EU-28)
  • Norway
  • Switzerland

Country variables

Socioeconomic data

  • Annual gross domestic product (GDP)
  • Population

Access indicators

  • Number of traditional landlines
  • Total number of mobile customers, number of 3G and LTE mobile customers
  • Number of prepaid, postpaid mobile customers
  • Total number of fixed Internet subscribers, number of fixed broadband subscribers
  • Number of MNOs and main operators-market share
  • Main broadband ISP's market share

Revenue indicators

  • Wireline telephone revenue
  • Mobile services revenue, mobile calling revenue, mobile data revenue
  • Fixed Internet services revenue

Explanatory variables

  • Roaming tariffs
  • Unbundling tariffs

Economic aggregates

  • Revenue
  • Distribution of revenue by geographic segment and business area
  • EBITDA
  • Net profits and profit rate
  • CapEx and rate of investment

Revenue indicators

  • Fixed ARPU
  • Mobile ARPU

Market performance

  • Number of subscribers
  • Geographic coverage
Back to Top
전화 문의
F A Q