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세계의 디지털 TV 및 비디오 시장

Digital TV & Video

리서치사 Juniper Research
발행일 2018년 10월 상품 코드 363934
페이지 정보 영문
가격
£ 1,990 ₩ 2,867,000 Web Access - Deep Dive Strategy & Competition (Enterprise Wide License)
£ 1,990 ₩ 2,867,000 Web Access - Executive Summary & Core Findings (Enterprise Wide License)
£ 2,990 ₩ 4,308,000 Web Access - Deep Dive Data & Forecasting (Enterprise Wide License)
£ 4,090 ₩ 5,892,000 Web Access - Full Research Suite: Consumer Attitudes and Network & OTT Strategies 2018-2023 (Enterprise Wide License)


세계의 디지털 TV 및 비디오 시장 Digital TV & Video
발행일 : 2018년 10월 페이지 정보 : 영문

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

세계의 디지털 TV(Digital TV) 및 비디오(Video) 시장을 조사했으며, 시장 현황, 소비자 조사에 기반한 소비자 행동·인식 변화에 관한 분석, OTT와 기존 방송사업자의 동향·전략 분석, 주요 벤더의 개요·포지셔닝, 서비스 매출·가입자 수의 추이와 예측, 서비스 부문·디바이스·지역 등 각종 부문별 내역 등을 정리하여 전해드립니다.

제공 내용

  • 'Deep Dive Strategy & Competition(전략·경쟁 분석)'(PDF)
  • 'Consumer Survey : US, UK & China(소비자 조사 : 미국·영국·중국)'
  • '5 Year Deep Dive Data & Forecasting(5개년 데이터·예측)'(PDF·Excel)
  • '개요·Core Findings(개요·주요 조사 결과)'(PDF)

'Deep Dive Strategy & Competition(전략·경쟁 분석)'

제1장 디지털 TV 산업

  • 서론
  • 시장 개발·성장 전략
    • 요점
    • 전략적 제안
    • 예측 요약

제2장 소비자 의식의 변화 : 'Juniper 2018 TV & Video Survey'의 요점

  • 서론
  • 소비자 조사의 결과 : 주요 동향·요점

제3장 OTT와 방송사업자

  • 서론
  • OTT와 방송사업자
    • 차이의 모호화
    • 유료 TV의 통합
    • 미래를 향한 전략 : 컨텐츠의 중요성
    • 4K 컨텐츠 : 데이터 이용의 과제
    • 소셜미디어 & 라이브 비디오 큐레이션
      • 사례 연구 : Facebook Watch
  • 주요 기업 분석
    • Netflix
    • Amazon
    • Sky Now TV

제4장 이해관계자 분석·Juniper의 리더보드

  • 서론
  • 벤더 평가 기준
  • 디지털 TV 및 비디오 분야의 유력기업
  • 벤더 개요
    • Amazon
    • Apple
    • AT&T
    • BBC
    • BT
    • Comcast
    • Disney
    • Facebook
    • iFlix
    • iQiyi
    • Netflix
    • Sky
    • Tencent
    • Twitter
    • YouTube

'Deep Dive Data & Forecasting(데이터·예측)'(PDF·Excel)

제1장 디지털 TV 산업

  • 서론
  • 시장 개발·성장 전략
    • 요점
    • 전략적 제안
    • 예측 요약

제2장 디지털 TV 및 비디오 산업 : 시장 예측·요약

  • 전체 시장
  • 조사 방법
  • 매출 예측 : 지역별
    • 컨텐츠 종류별
    • SVOD & TVOD 매출 : 디바이스별

제3장 SVOD : 시장 예측·요약

  • 개요
  • 조사 방법
  • SVOD 서비스 매출 : 지역별
    • 총매출 : 디바이스별
    • 순구독자 수 : 지역별

제4장 TVOD & PPV : 시장 예측·요약

  • 개요
  • 조사 방법
  • TVOD 서비스 매출 : 지역별
    • 총매출 : 디바이스별
    • 순구독자 수 : 지역별

제5장 FVOD : 시장 예측·요약

  • 개요
  • 조사 방법
  • FVOD 광고 지출 : 지역별
    • 총광고 지출 : 디바이스별
    • 순이용자 수 : 지역별
    • 지출액·이용 : 플랫폼별

제6장 IPTV : 시장 예측·요약

  • 개요
  • 조사 방법
  • IPTV 매출 : 지역별
    • 가입자 수 : 지역별

제7장 4K : 시장 예측·요약

  • 개요
  • 조사 방법
  • 4K 매출 : 지역별
    • 디바이스별

제8장 8K : 디바이스 예측

  • 개요
  • 조사 방법
  • 8K 커넥티드 TV의 인스톨 기반 : 지역별

제9장 데이터 이용 : 시장 예측·요약

  • TV & 비디오 데이터 이용 : 지역별
    • 디바이스별
KSA 18.10.12

Overview

In this ever-evolving sector, Juniper Research has produced its most comprehensive and in-depth study into the ‘Digital TV & Video’ market to date; examining consumer attitudes and intentions, as well as current market trends and strategic opportunities for both traditional networks and disruptive OTT players.

Juniper's Digital TV & Video research includes a consumer survey conducted in the Chinese, UK and US markets to ascertain attitudes to online streaming services such as Amazon Prime and Netflix. The research also analyses current broadcast and OTT opportunities, monetisation strategies, key players, and future developments.

This research suite comprises:

  • Deep Dive Strategy & Competition (PDF)
  • Consumer Survey: US, UK & China
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Industry Insights: In-depth analysis into the current market layout as well as future opportunities, including the following models:
    • SWOT analysis of 3 leading SVOD services
    • Juniper Player Positioning Quadrant
    • Juniper Leaderboard
  • Sector Dynamics: Strategic assessment of key sector developments including:
    • Analysis of immediate and anticipated opportunities, across key segments.
    • Evaluation of the primary challenges and opportunities facing players across the value chain.
    • Sporting rights scenario analysis, offering insight into likely purchase cost, OTT monetisation strategies and requirements.
  • Consumer Survey:
    • Country-specific analysis of consumer opinion for China, UK and US.
    • Adoption and abandonment rates.
    • Leading providers and scoring on quality of content and value for money.
    • Analysis of sports streaming and service uptake.
    • Device usage (Smart TVs, STBs, Mobile Devices, Tablets, Game Consoles).
  • Case Studies: Highlighting the current and emerging players in the Digital TV & Video industry, alongside key player strengths and weaknesses:
    • Amazon
    • Netflix
    • Sky
    • Now TV
    • Facebook Watch
  • Interviews: with leading players across the digital landscape including:
    • Didja
    • Roku
    • Limelight Networks
    • Ostmodern
    • Simulmedia
  • Juniper Leaderboard: Key player capability and capacity assessment of 15 Digital TV & Video vendors.
  • Benchmark Industry Forecasts: Provided for users of OTT services, revenue and advertising spend, as well as total data usage.

Key Questions

  • 1. How are consumer attitudes to SVOD and streaming services evolving?
  • 2. How is the pay TV landscape changing?
  • 3. What strategies can traditional providers adopt to keep pace with OTTs?
  • 4. What will OTTs need to do to acquire sporting rights and how could they subsidise this?
  • 5. What are the key takeaways and strategic recommendations from our analysis?

Companies Referenced

  • Interviewed: Limelight Networks, Roku, Simulmedia,
  • Profiled: Amazon, Apple, AT&T, BBC (British Broadcasting Corporation), BT, Comcast, Disney, Facebook, iFlix, iQiyi, Netflix, Sky, Tencent, Twitter, YouTube.
  • Case Studied: Amazon, Facebook, Netflix, Sky,
  • Included in Positioning Index: Amazon, BT, ESPN, Fox, Sky, Twitter.
  • Mentioned: 20th Century Fox, 21st Century Fox, ABC, Advertising Research Foundation, All3Media International, Altice USA, AMC, AOL, Baidu, Bernama (Malaysian National News Agency), Bilibili, Bloomberg, Buzzfeed, CBS, Channel 4, China Telecom, China Unicom, Cinemax, CNN, Comcast, Communications Workers of America, Coocaa, DAZN, Deutsche Telekom, Dish, Disney, EE, Endemol, English Premier League, Epix, FCC (Federal Communications Commission), Football Malaysia, Freemantle Media, Google, HBO, Hulu, International Radio and Television Society, ITV, Layer3, LeTV, Lucasfilm, Marvel, Miramax, MLB, NBA, NBC, NHK, NHL, Nickelodeon, O2, Oculus, Ofcom, Orange, Ostmodern, Pixar, Samsung, Sharp, Showtime, Skydance Television, Skyworth Digital Holdings, Sling, SoftBank Group, Sony, Spotify, Sprint, STARZ, TCL Corp, Time Warner, T-Mobile, Turner, Twitch, Twitter, UltraFlix, Verizon, VEVO, Viacom, Virgin, Walmart, Warner Bros, WPP, Youkou Toudou.

Data & Interactive Forecast

The ‘Digital TV & Video’ forecast suite includes:

  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • SVOD (Subscription Video on Demand)
      • Subscription revenues, subscriber numbers, subscriptions per user, pricing.
    • TVOD (Transaction Video on Demand)
      • User numbers, total downloads, pricing.
    • FVOD (Free Video on Demand)
      • User numbers, advert impressions, advertiser spend.
      • Global breakdown by provider: Facebook, YouTube, Others
    • IPTV
      • Subscribers, average revenue per user, total revenues.
  • Device splits for:
    • Smartphone
    • Tablet
    • Desktop & Laptop PCs
    • Connected TV
  • 4K and 8K forecasts for Digital TV & Video.
  • Interactive Scenario Tool allowing users to manipulate Juniper's data for 17 different metrics.
  • Access to the full set of forecast data of just under 300 tables and over 44,000 data points.

Juniper Research's highly granular Interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Deep Dive Strategy & Competition

1. The Digital TV Industry

  • 1.1. Introduction
  • 1.2. Market Developments & Evolving Strategies
    • 1.2.1. Key Takeaways
    • 1.2.2. Strategic Recommendations
    • 1.2.3. Forecast Summary for 2018
      • Figure 1.1: Key Forecast Data for the TV & Video Industry in 2018

2. Evolving Consumer Attitudes: Juniper 2018 TV & Video Survey Takeaways

  • 2.1. Introduction
    • Table 2.1: Leading OTT Vendors & Pricing Options in the US
  • 2.2. Consumer Survey Results: Key Trends & Takeaways
    • 2.2.1. Key Survey Takeaways
    • 2.2.2. Regional Analysis
    • 2.2.3. United States
      • i. Market Snapshot
        • Figure 2.2: Market Data for the US TV & Video Industry
      • ii. Leading Providers
        • Figure 2.3: Abandonment & Adoption Rates for US SVOD Providers (%)
        • Figure 2.4: Average Number of SVOD Services Used, As a Proportion of US Survey Respondents (%)
      • iii. Device Usage
        • Figure 2.5: Devices Used to Watch SVOD Content (% of US Respondents) & Intent to Use Devices in the Next 6 Months (%)
      • iv. Content & Genres
        • Figure 2.6: Sports Split by the Overall Proportion of US Survey Respondents Who Watch (%)
        • Figure 2.7: Average Score by US Survey Respondents for SVOD Quality of Original Content (Rank out of 10)
        • Figure 2.8: Average Score by US Survey Respondents for SVOD Quality of Content Overall (Rank out of 10)
        • Figure 2.9: Average Score by US Survey Respondents for SVOD Value for Money (Rank out of 10)
    • 2.2.4. United Kingdom
      • i. Market Snapshot
        • Figure 2.10: Market Data for the UK TV & Video Industry
      • ii. Leading Providers
        • Figure 2.11: Abandonment & Adoption Rates for UK SVOD Providers (%)
      • iii. Device Usage
        • Figure 2.12: Devices Used to Watch SVOD Content (% of UK Respondents)
      • iv. Content Genres
        • Figure 2.13: Sports Split by the Overall Proportion of UK Survey Respondents Who Watch (%)
        • Figure 2.14: Average Score by UK Survey Respondents for SVOD Quality of Original Content (Rank out of 10)
        • Figure 2.15: Average Score by UK Survey Respondents for SVOD Quality of Content Overall (Rank out of 10)
        • Figure 2.16: Average Score by UK Survey Respondents for SVOD Value for Money (Rank out of 10)
    • 2.2.5. China
      • i. Market Snapshot
        • Figure 2.17: Market Data for the Chinese TV & Video Industry
      • ii. Leading Providers
        • Figure 2.18: Services Used to Watch SVOD Content (% of Chinese Respondents
      • iii. Device Usage
        • Figure 2.19: Devices Used to Watch SVOD Content (% of Chinese Respondents)
      • iv. Content Genres
        • Figure 2.20: Service Providers Used to Watch Sports Content (% of Chinese Respondents)
        • Figure 2.21: Sports Split by the Overall Proportion of Chinese Survey Respondents Who Watch (%)
        • Figure 2.22: Video Streaming Service Providers, Split by Viewership of Content Types by Chinese Respondents (%)
        • Figure 2.23: Average Score by Chinese Survey Respondents for SVOD Services in China (Rank out of 10)

3. The OTT/Broadcaster Quandary

  • 3.1. Introduction
  • 3.2. The OTT/Broadcaster Quandary
    • 3.2.1. Differentiating Factors Increasingly Blurred
      • i. More Players Enter the Fray
      • ii. SVOD Growth Continues
        • Table 3.1: Current Leading SVOD Providers & Subscriber Numbers, (m) 2018
    • 3.2.2. Pay TV Consolidation
      • Figure 3.2: Key Stats from the AT&T/Time Warner Merger
    • 3.2.3. Strategy For the Future: Content is Critical
      • Figure 3.3: Comparison of Content Spend per User ($) & Total Viewers (m) of Leading Video Providers, 2017 & 2018
      • Table 3.4: Number of Movies & TV Shows Available on Popular OTT Platforms
      • i. Sports Media as a Driver
      • ii. Alternative Models
        • Table 3.5: Selected US Sporting Rights Packages
      • iii. Juniper Analysis: Sports Broadcast Vendors
        • Figure 3.6: Juniper Positioning Index for Leading Sports Broadcast Services
      • iv. Potential Disruption & Likley Monetisation Models
        • Table 3.7: Popular US Sports & Contract Renewal Dates
        • Figure 3.8: Number of TV Viewers of Regular Season Major League Baseball (m) Autumn 2011-Spring 2017
        • Table 3.9: Potential Season Pass Pricing & Required User Numbers for Facebook
        • Table 3.10: Potential Season Pass Pricing & Required User Numbers for NHL
      • v. Alternative Sports: eSports
      • vi. Multiple Subscriptions a Growing Concern?
    • 3.2.4. 4K Content: Data Usage an Issue
      • Table 3.11: Availability of 4K & HDR Content on Popular OTT Platforms (July 2017)
    • 3.2.5. Social Media & Live Video Curation
      • Case Study: Facebook Watch
  • 3.3. Leading Players: Analysis
    • 3.3.1. Player Assessment: Netflix
      • Case Study: Netflix
      • i. Juniper's View
      • ii. SWOT Analysis
        • Figure 3.12: SWOT Analysis for Netflix
    • 3.3.2. Player Assessment: Amazon
      • Case Study: Amazon
      • i. Juniper's View
      • ii. SWOT Analysis
        • Figure 3.13: SWOT Analysis for Amazon
    • 3.3.3. Player Assessment: Sky Now TV
      • Case Study: Now TV
      • i. Juniper's View
      • ii. SWOT Analysis
        • Figure 3.14: SWOT Analysis for Now TV

4. Stakeholder Analysis & Juniper Leaderboard

  • 4.1. Introduction
  • 4.2. Vendor Assessment Criteria
    • Table 4.1: Vendor Capability Assessment Criteria
    • 4.2.1. Positioning Matrix Results
      • Figure 4.2: Digital TV & Video Positioning Matrix Results
      • Figure 4.3: Juniper Leaderboard for Digital TV & Video
    • 4.2.2. Vendor Groupings
      • i. Summary
      • ii. Established Leaders
      • iii. Leading Challengers
      • iv. Disruptors & Emulators
    • 4.2.3. Conclusion
    • 4.2.4. Limitations & Interpretation
  • 4.3. Digital TV & Video Movers & Shakers
  • 4.4. Vendor Profiles
    • 4.4.1. Amazon
      • i. Corporate Profile
        • Table 4.4: Key Financial Data for Amazon ($m) 2013-2017
      • ii. Geographic Spread
        • Table 4.5: Amazon Localised Websites
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.2. Apple
      • i. Corporate Profile
        • Table 4.6: Key Financial Data for Apple ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Product & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.3. AT&T
      • i. Corporate Profile
        • Table 4.7: Key Financial Data for AT&T ($m) 2013-2017
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 4.8: Key Statistics for AT&T, Following the Merger with Time Warner (August 2018)
      • iv. Products & Services
        • Figure 4.9: DirecTV Packages Following Merger with Time Warner
        • Table 4.10: AT&T Customer & Connection Data (m) 2013-2017
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.4. BBC
      • i. Corporate Profile
        • Table 4.11: Key Financial Data for the BBC ($m) 2014-2018
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships:
      • iv. Products & Services:
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.5. BT
      • i. Corporate Profile
        • Table 4.12: Key Financial Data for BT(£m) 2014-
        • Figure 4.13: Key Data & Statistics for BT in the UK, December 2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.6. Comcast
      • i. Corporate Profile
        • Table 4.14: Key Financial Data for Comcast(£m) 2014-
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.7. Disney
      • i. Corporate Profile
        • Table 4.15: Key Financial Data for Disney ($m) 2013-2017
          • ii. Geographical Spread
          • iii. Key Clients & Strategic Partnerships
          • iv. Products & Services
          • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.8. Facebook
      • i. Corporate Profile
        • Table 4.16: Key Financial Data for Facebook ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.9. iFlix
      • i. Corporate Profile
        • Figure 4.17: Number of Subscribers (m) 2015-2018
      • ii. Geographical Spread
        • Figure 4.18: Geographical Spread of iFlix in Asia & Africa
      • iii. Key Clients & Partnerships
      • iv. Products and Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.10. iQiyi
      • i. Corporate Profile
        • Table 4.19: Key Financial Data for iQiyi ($m) 2017-2018
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.11. Netflix
      • i. Corporate Profile
      • ii. Geographical Spread
        • Table 4.20: Key Financial Data for Netflix ($m) 2013-2017
        • Figure 4.21: Netflix Subscriber Numbers (m) 2013-2017
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.12. Sky
      • i. Corporate Profile
        • Table 4.22: Key Financial Data for Sky ($m) 2014-2018
      • ii. Geographical Spread
        • Figure 4.23: Number of Customers by Region (m) 2014-2018
      • iii. Key Clients & Partnerships
      • iv. Products & Services
        • Table 4.24: Product & Subscriber Numbers for Sky Services (m) 2014-2018
        • Figure 4.25: Sky's Streaming Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.13. Tencent
      • i. Corporate Profile
        • Table 4.26: Key Financial Data for Tencent ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.14. Twitter
      • i. Corporate Profile
        • Table 4.27: Key Financial Data for Twitter ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Product & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.15. YouTube
      • i. Corporate Profile
        • Table 4.28: Key Financial Data for Alphabet ($m) 2013-2017
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities

Deep Dive Data & Forecasting

1. The Digital TV Industry

  • 1.1. Introduction
  • 1.2. Market Developments & Evolving Strategies
    • 1.2.1. Key Takeaways
    • 1.2.2. Strategic Recommendations
    • 1.2.3. Forecast Summary for 2018
      • Figure 1.1: Key Forecast Data for the TV & Video Industry in 2018

2. The Digital TV & Video Industry: Market Forecasts & Summary

  • 2.1. The Total Digital TV & Video Market
  • 2.2. Methodology
  • 2.3. Digital TV & Video Revenues by Region
    • Figure & Table 2.1: Total Digital TV & Video Revenues, ($m) Split by 8 Key Regions 2018-2023
    • 2.3.1. Digital TV & Video Revenues by Content Type
      • Figure 2.2: Total Digital TV & Video Revenues, Split by Monetisation Model (SVOD, TVOD, IPTV), 2023: $154.9 bn
      • Table 2.3: Total Digital TV & Video Revenues, Split by Monetisation Model ($m) 2018-2023
    • 2.3.2. SVOD & TVOD Revenues by Device
      • Figure 2.4: Total SVOD & TVOD Revenues, Split by Device 2018: $41.6 bn
      • Table 2.5: Total SVOD & TVOD Revenues, Split by Device ($m) 2018-2023

3. SVOD: Market Forecasts & Summary

  • 3.1. Overview
  • 3.2. Methodology
    • Figure 3.1: SVOD Forecast Methodology
  • 3.3. SVOD Service Revenues by Region
    • Figure & Table 3.2: Total Revenues from SVOD Services ($m), Split by 8 Key Regions 2018-2023
    • 3.3.1. Total Revenues from SVOD Services, Split by Device
      • Figure 3.3: Total SVOD Revenues Split by Device 2018: $35.4bn
      • Table 3.4: Total SVOD Revenues, ($m) Split by Device 2018-2023
    • 3.3.2. Total Unique Subscribers to SVOD Services, Split by Region
      • Figure & Table 3.5: Total Unique Subscribers to SVOD Services (m), Split by 8 Key Regions 2018-2023

4. TVOD & PPV: Market Forecasts & Summary

  • 4.1. Overview
  • 4.2. Methodology
    • Figure 4.1: TVOD Forecast Methodology
  • 4.3. TVOD Service Revenues Split by Region
    • Figure & Table 4.2: Total Revenues from TVOD Services ($m), Split by 8 Key Regions 2018-2023
    • 4.3.1. Total Revenues from TVOD Services, Split by Device
      • Figure 4.3: Total Revenues from TVOD Services, Split by Device 2018: $6.3 bn
      • Table 4.4: Total Revenues from TVOD Services ($m), Split by Device 2018-2023
    • 4.3.2. Total Users of TVOD Services, Split by Region
      • Figure & Table 4.5: Total Users of TVOD Services, (m) Split by 8 Key Regions 2018-2023

5. FVOD: Market Forecasts & Summary

  • 5.1. Overview
  • 5.2. Methodology
    • Figure 5.1: FVOD Forecast Methodology
  • 5.3. FVOD Advertising Spend Split by Region
    • Figure & Table 5.2: Total Advertising Spend on FVOD Services, ($m) Split by 8 Key Regions 2018-2023
    • 5.3.1. Total Advertising Spend on FVOD Services, Split by Device
      • Figure 5.3: Total Advertising Spend on FVOD Services, Split by Device 2018: $24.1bn
      • Table 5.4: Total Revenues for FVOD Services ($m), Split by Device 2018-2023
    • 5.3.2. Total Unique Users of FVOD Services, Split by Region
      • Figure & Table 5.5: Total User Numbers for FVOD Services, Split by 8 Key Regions 2018-2023 (m)
    • 5.3.3. FVOD Spend & Usage by Platform
      • Figure & Table 5.6: Total Advertising Spend on FVOD ($m), Split by Service 2018-2023
      • Figure 5.7: Total App Use per Annum, (%) Split by Platform, 2018

6. IPTV: Market Forecasts & Summary

  • 6.1. Overview
  • 6.2. Methodology
    • Figure 6.1: IPTV Forecast Methodology
  • 6.3. IPTV Revenues, Split by Region
    • Figure & Table 6.2: Total IPTV Revenues, ($m) Split by 8 Key Regions 2018-2023
    • 6.3.1. Total IPTV Subscribers, Split by Region
      • Figure & Table 6.3: Total IPTV Subscribers, (m) Split by 8 Key Regions 2018- 2023

7. 4K: Market Forecasts & Summary

  • 7.1. Overview
  • 7.2. Methodology
    • Figure 7.1: 4K Forecast Methodology
  • 7.3. 4K Revenues Split by Region
    • Figure & Table 7.2: Total 4K Content Revenues (SVOD & TVOD), ($m) Split by 8 Key Regions 2018-2023
    • 7.3.1. Total 4K Revenues, Split by Device
      • Figure 7.3: Total 4K Revenues, Split by Device 2023: $10.9 billion
      • Table 7.4: Total 4K Revenues ($m), Split by Device 2018-2023

8. 8K: Device Forecast

  • 8.1. Overview
  • 8.2. Methodology
    • Figure 8.1: Methodology for 8K Connected TV Device Forecast
  • 8.3. 8K Connected TV Installed Base Split by Region
    • Figure & Table 8.2: Installed Base of 8K TVs, (m) Split by 8 Key Regions 2018-2023

9. Data Usage: Market Forecast & Summary

  • 9.1. TV & Video Data Usage Split by Region
    • Figure & Table 9.1: Total TV & Video Data Usage (PB), Split by 8 Key Regions 2018-2023
    • 9.1.1. Total Market for Data Usage, Split by Device
      • Figure 9.2: Total TV & Video Data Usage, Split by Device 2018: 496,519 PB
      • Table 9.3: Total TV & Video Data Usage (PB), Split by Device 2018-2023
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