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미국의 화장품 및 세면용품 소매 동향 : 판매 경로 분석과 시장 기회

Beauty Retailing: U.S. Channel Analysis and Opportunities

리서치사 Kline & Company, Inc.
발행일 2019년 07월 상품 코드 353960
페이지 정보 영문 181 Pages
자세한 내용은 문의바랍니다.

미국의 화장품 및 세면용품 소매 동향 : 판매 경로 분석과 시장 기회 Beauty Retailing: U.S. Channel Analysis and Opportunities
발행일 : 2019년 07월 페이지 정보 : 영문 181 Pages

미국의 화장품(Cosmetics) 및 세면용품(Toiletries) 소매 시장과 판매 경로에 대해 조사했으며, 시장 개요, 각 판매 경로 동향, 판매 규모 추정과 예측, 자체브랜드 등의 대응책, 주요 10개 소매업체 등의 정보를 전해드립니다.


주요 요약

  • 주요 분석
  • 시장 발전
  • 데이터 개요
  • 구입 경로 개요
  • 전망과 평가

구입 경로 개요

  • 구입 경로
    • 백화점
      • 로앤드
      • 전문점
      • 기존
    • 직접 판매
      • 대면식
      • 홈쇼핑 네트워크
      • 인포머셜
      • E-Commerce/모바일 커머스
    • 의약품 판매점
      • 체인 드럭스토어
    • 식품 판매점
      • 건강식품/자연식품점
      • 슈퍼마켓
    • 양판점
      • 대형 할인 소매점
      • 달러 스토어
      • 웨어하우스 클럽
    • 전문점
      • 의류(Gap, Banana Republic, H&M)
      • 뷰티서플라이(Sally Beauty)
      • 화장품 전문점(Sephora, Ulta)
      • 수직통합형 점포(Bath & Body Works, MAC)

소매업체 개요

  • Aesop
  • Beauty Pie
  • Bloomingdale's Glowhaus
  • e.l.f. Beauty
  • Glossier
  • Innisfree
  • Riley Rose(Forever 21)
  • Rituals
  • Scentbird
  • Sephora Studio

대상 제품 카테고리

  • 향수
    • 남성용 향수
    • 여성용 향수
  • 헤어케어 제품
    • 샴푸 및 컨디셔너
    • 에스닉 헤어케어 제품
    • 헤어 컬러링 제품
    • 헤어 스타일링 제품 및 스프레이
  • 메이크업
    • 아이 메이크업
    • 페이스 메이크업
    • 립스틱 및 립글로스
    • 매니큐어
  • 스킨케어 제품
    • 페이셜 스킨케어
    • 베이비케어 제품
    • 핸드 및 보디 로션
    • 남성용 스킨케어 제품
    • 썬케어 제품
  • 기타 세면용품
    • 데오드란트 및 제한제
    • 퍼스널 클렌징 제품
    • 면도 제품
KSM 18.09.13

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Kline's 14th edition of the coverage of the beauty retailing landscape encompasses all retailers offering cosmetics & toiletries to consumers. The report focuses on all channels across key product categories and pays special attention to growing retailers such as Amazon and Revolve. Changing retailer formats and new shopping experiences are captured within the channel snapshots, while the overall shifts in sales are depicted in the comprehensive database.

This Report Will Help Subscribers Answer the Following Questions:

  • Who are the rising retailers, and what are they offering to consumers?
  • How are online apparel retailers making strides in beauty and personal care space?
  • What are the new shopping malls, and what brands do they target?
  • How is technology renewing interest in physical beauty shopping?
  • What is the future of retail, and how will the landscape continue to change?


‘Beauty Retailing U.S.: Channel Analysis and Opportunities’ provides subscribers with insights on retailing challenges and opportunities in the United States. The report focuses on the beauty and personal care market and changes that have occurred from 2018 to 2019.

  • Category scope mirrors Kline's Cosmetics & Toiletries program, encompassing 20 product categories across the following product classes: fragrances, hair care, makeup, skin care, and other toiletries
  • Reporting at the manufacturer and retail sales levels
  • Coverage of both major and alternate purchase channels, providing an accurate, detailed examination of the landscape at the retail level

Key Benefits:

This comprehensive report enables subscribers to exploit business opportunities by illustrating the retailing dynamics in one of the most important markets of the personal care industry: the United States. The report also:

  • Identify and explain key purchase channels for cosmetics and toiletries in a clear and consistent fashion
  • Quantify industry sales by purchase channel, focusing on hard-to-track non-traditional channels
  • Deliver the information and insights required to capitalize on changes at retail
  • Include one day of consultation time with members of the research team which can be used for assistance with plans or to explore related industry information

Regional Coverage: United States.

Table of Contents*

This program will consist of two deliverables: a presentation-style executive summary and a database with data by channel and sub-channel, as shown in Table 1.


Executive Summary

  • Key takeaways
  • Noteworthy developments
  • Data highlights
  • Channel snapshots
  • Outlook and assessment

Purchase Channel Snapshots

Detailed analysis of each purchase channel listed in Table 1 with data for each of the categories listed in Table 2, including the following information:

  • Channel developments
  • Sales breakdowns by channel and sub-channels
  • Leading retailers (sales and door counts)
  • Role of cosmetics and toiletries in these channels
  • Manufacturers' and retail sales by beauty category for 2018 and 2019
  • Marketing and sampling activity
  • Outlook to 2024

* Subject to charter subscriber input.

Retailer Profiles

Profiles of 10 retailers, as listed in Table 3, will be provided. Included will be specific discussion relating to the beauty business of these companies, along with the following information:

  • Snapshots of new retailers and or formats (see Table 2) each containing:
    • Core premise
    • Sales and door count
    • Prime type of locations (street vs. mall)
    • Role of beauty
    • Product offerings
    • Merchandising activities
    • Pictures of store interior

Contents of Database

The database contains detailed information for all channels and subchannels, featuring the following:

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