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가정용 방향제 : 미국 시장 분석과 시장 기회

Home Fragrances: U.S. Market Analysis and Opportunities

리서치사 Kline & Company, Inc.
발행일 발행예정 상품 코드 524957
페이지 정보 영문
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가정용 방향제 : 미국 시장 분석과 시장 기회 Home Fragrances: U.S. Market Analysis and Opportunities
발행일 : 발행예정 페이지 정보 : 영문

미국의 가정용 방향제(Home Fragrances) 시장을 조사했으며, 산업 전체의 주요 동향, 산업 규모와 성장 전망, 성장 영향요인 및 시장 기회, 제품 카테고리별 동향·매출 예측·경쟁 환경, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

1. 서론

2. 주요 요약

  • 주요 산업 통계 : 개요
  • 각종 동향
    • 산업 규모와 성장률
    • 시장 성장 촉진요인
    • 카테고리·경로별 매출 분석
    • 과제와 시장 기회
    • 향후 전망

3. 제품 개요

  • 캔들
  • 디퓨저
  • 가정용 방향제 오일·왁스·램프
  • 룸 스프레이
  • 기타(포푸리, 향료, 향기 도자기, 샤쉐 등) 발전 동향
    • 제조업체 매출, 소매 매출, 유닛 수준 매출 실적 데이터
    • 제조업체 매출의 과거 추정
    • 신제품 및 새로운 향수 동향
    • 경쟁 구도
    • 자체브랜드 동향
    • 소매점 상세
    • 판촉 활동
    • 향후 전망

4. 기업 개요

  • Chesapeake Bay Candle(Pacific Trade International)
  • Illume(Regent Holding Company)
  • L Brands(Bath & Body Works)
  • Nest Fragrances
  • Pier 1 Imports
  • Reckitt Benckiser
  • S.C. Johnson
  • Star Candle Company
  • Trapp Fragrances
  • Yankee Candle Company(Newell Brands)
    • 개요
    • 기업 매출
    • 제공 제품
    • 가정용 방향제 매출 실적
    • 향후 전망
LSH 17.07.27

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A comprehensive analysis of the U.S. market for home fragrances, focusing on market size and growth, key trends, challenges, and business opportunities.

This Report Answers Such Questions As:

  • How will new mergers and partnerships impact stalwart home fragrance brands like Yankee Candle Company and PartyLite?
  • What role does social media play in this market?
  • How is the mega-trend of personalization interpreted by home fragrance marketers?
  • What's new in boutique candle brands?


Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

  • Search capabilities by company, brand, and product category
  • Flexible search options
  • Subtotaling abilities
  • Easy access and downloading of sales, market shares, growth rates, and forecasts


Home Fragrances: U.S. Market Analysis and Opportunities provide subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data is provided for the overall market, at the category level, and by company and brand. Each of the five product categories covered in this report is analyzed along the following dimensions:

  • Category developments
  • Five-year historical sales
  • Category size and growth for 2016
  • New product activity and fragrance trends
  • Private-label sales
  • Leading marketers
  • Retail distribution
  • Five-year forecasts through 2021

Key Benefits

This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. Subscribers receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information. This report is available through a Web-based format for easy access. Subscribers have unlimited access to the report from anywhere in the world. The report enables the subscriber to:

  • Understand their position in the overall market
  • Augment business plans with highly reliable insights and data
  • Quantify market sales by purchase channel
  • Track growth segments within key product categories
  • Identify potential strategic alliances, acquisition candidates, or customers

Table of Contents

Report Contents


Executive Summary

This presentation-style chapter provides an overview of key industry statistics and trends including:

  • Total industry size and growth
  • Market drivers
  • Category and channel sales breakdown
  • Challenges and opportunities
  • Outlook to 2021


Profiles are provided for each of the product categories listed in Table 1 and include the following information:

  • Category developments
  • Sales data at the manufacturers', retail, and unit levels for 2016
  • Historical manufacturers' sales for 2011 through 2016
  • New product and fragrance trends
  • Competition, including sales by company and brand for 2015 and 2016
  • Private-label activity
  • Retail outlet breakdowns for 2015 and 2016
  • Promotional activity
  • Outlook to 2021


Profiles are presented for the marketers of home fragrance products listed in Table 2. Each profile includes:

  • Overview
  • Corporate sales
  • Product offerings
  • Home fragrance sales for 2015 and 2016
  • Outlook to 2021

Table 1: Product Categories Profiled

  • Candles
  • Diffusers (adjustable solids, electric wall diffusers, reed diffusers, etc.)
  • Home fragrance oils, wax melts, and fragrance lamps
  • Room sprays
  • Specialty products-a
  • a- Includes potpourri, incense, scented ceramics, sachets, etc. Included in the database and Executive Summary only.

Table 2: Companies Profiled

  • Chesapeake Bay Candle (Pacific Trade International)
  • Illume (Regent Holding Company)
  • L Brands (Bath & Body Works)
  • Nest Fragrances
  • Pier 1 Imports
  • Reckitt Benckiser
  • S.C. Johnson
  • Star Candle Company
  • Trapp Fragrances
  • Yankee Candle Company (Newell Brands)
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